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Foil Trays for Party Food

Fail

Shoppers spend only $46K a year here, so Foil Trays for Party Food is a Fail.

Flapen Score
45
45 / 100
Ranks 482 of 740 Business, Industry & Science niches · −4 vs the category median of 49
Market size
£46K/yr48K searches / yr
90-day growth
+16.0%search demand this quarter
Competition
73%top-5 click share · 13 brands · 22 sellers

Flapen Score

Foil Trays for Party Food against its category

The dotted line is the Business, Industry & Science average. Past it, Foil Trays for Party Food is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Foil Trays for Party Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Foil Trays for Party Food 48K times last year and spent an estimated £46K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

10.8% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.8% of those searches ended in a purchase. Searches in the last 90 days moved +16.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £46K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
+16.0%
Conversion, latest week
10.8%
Market size, estimated
£46Ka year
Peak month
December3.4× the quietest month
Top search term
foil platters for party food11K searches a year

02 · Price

A sale here is worth £8.84.

Listings sell for £8.84 on average, from £5.29 to £18.11. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £8.84 that is £2K to £4K a year per listing.

Average price
£8.84under the $15 to $100 sweet spot
Price range
£5.29–£18.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #92 within Food Service Equipment & Supplies. It carries 659 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
100%
Out of stock, average day
6.5%
Average rank
#92in Food Service Equipment & Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
659per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Foil Trays for Party Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

22

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

16%

  • Zuvo27%
  • Coselena21%
  • BLISSMART18%
  • MATANA8%
  • Coppice5%
  • ebake5%
  • Open — no brand owns it (7 brands, 16%)

Demand

Foil Trays for Party Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.4×

Search terms

Top Foil Trays for Party Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • foil platters for party food11K/yr
  • silver trays for food serving10K/yr
  • foil serving trays for parties7K/yr
  • foil platters7K/yr
  • foil serving trays5K/yr
  • silver platters for party food4K/yr
  • foil trays for party food3K/yr
  • foil serving platters2K/yr

Reviews and returns

What reviews say buyers love and hate about Foil Trays for Party Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall43%−0.17

to small to put sandwiches in

I probably didn't pay enough attention to the advertised size so I found these a little smaller than I expected

Too small

Strength28%−0.19

Bit flimsy

very flimsy

not sturdy

Value For Money6%+1.13

cheap

complete waste of money

Quality-Overall3%+1.81

Poor quality

Recycle/Reuse3%+0.19

Not that reuseable

Love

Quality-Overall28%+1.81

Excellent quality trays

Excellent product

Good quality trays

Value For Money17%+1.13

Worth the money

Great value

Excellent value for money

Advertised Vs Actual Product17%+1.03

As pictured and described

It did its job

As expected

Size-Overall13%−0.17

Size was good

Really useful used them for catering party food on my gender reveal fair size could fit a decent amount of food on

good size for the Kebabs I wanted to take to the party

Strength8%−0.19

A sturdy product

The trays seem sturdy

Strong

Return

0.7% Return rate 81% Fixable by listing

Size-Overall76%▇▇▇▇█▇

to small to put sandwiches in

I probably didn't pay enough attention to the advertised size so I found these a little smaller than I expected

Too small

Strength6%▁▃▃█▃▃

Bit flimsy

very flimsy

not sturdy

Value For Money4%█▄▁▁▁▄

cheap

complete waste of money

Quality-Overall3%▁▃▇▁█▇

Poor quality

Advertised Vs Actual Product2%▁█▁▆▆▁

FAQ

Common Foil Trays for Party Food questions

Answered from the same tracked data.