Foam Insert
MaybeReturns run at only 1.1% of orders. But shoppers spend only $43K a year here, so Foam Insert is a Maybe.
- Flapen Score
- 56 / 100Top 21% of 740 Business, Industry & Science niches · +7 vs the category median of 4956
- Market size
- £43K/yr130K searches / yr
- 90-day growth
- -15.6%search demand this quarter
- Competition
- 34%top-5 click share · 34 brands · 53 sellers
Flapen Score
Foam Insert against its category
The dotted line is the Business, Industry & Science average. Past it, Foam Insert is stronger. Inside it, weaker.
Market
The Foam Insert market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foam Insert 130K times last year and spent an estimated £43K. The top 5 brands take 50% of clicks. Flapen scores it 56 out of 100, a Maybe.
01 · Demand
1.9% of searches ended in a purchase last week.
Shoppers searched for this 130K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -15.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.
- Searches, last 12 months
- 130K
- Growth, 90 days vs prior 90
- -15.6%
- Conversion, latest week
- 1.9%
- Market size, estimated
- £43Ka year
- Top search term
- shadow foam46K searches a year
02 · Price
A sale here is worth £17.01.
Listings sell for £17.01 on average, from £6.42 to £37.62. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £17.01 that is £0 to £2K a year per listing.
- Average price
- £17.01inside the $15 to $100 sweet spot
- Price range
- £6.42–£37.62
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£2K
- Returns
- 1.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #1,693 within Packaging & Shipping Supplies. It carries 327 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 80%
- Out of stock, average day
- 9.3%
- Average rank
- #1,693in Packaging & Shipping Supplies
- Average rating
- 4.26 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 327per listing
- Listings tracked
- 50
04 · Newcomers
Amazon counts 0 of last year's 9 launches as successful.
9 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 9
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Foam Insert products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Shadow Foam Small Pack 3pcs Foam Inserts Kit for Tool Box Organisation 40 x 32cm DIY Cut & Peel Foam Sheets for Tool Boxes & Tool Storage Systems Red (30mm Depth)
- Price
- £16.26
- Rating
- 4.0/5
- Reviews
- 509
- Age
- 1y ago
4-Piece Tool Box Foam/Shadow Foam Liner Kit Cuttable Polyurethane Foam SheetFoam Insert Commonly Used EPE Foam Board as Tool Boxes Organiser Inserts (Black/Red 40 x 33 x 2.5 cm)
- Price
- £14.94
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 5mo ago
LDXDRU 10 Pack Square Foam Cube Pick Apart Foam Insert Pick and Pluck Foams Pluck Pre Cube Sheet Foams Use for Game Box Cases DIY & Tool Storage Systems - 5PCS 40 x 30 x 2.5cm / 5PCS 40 x 30 x 1cm
- Price
- £17.84
- Rating
- 4.9/5
- Reviews
- 18
- Age
- 2y ago
Precision Defined Tool Box Foam - Protective Inserts for Cases Polyethylene Tool Foam for Cases Cushion Insert for Toolboxes - Black/Red (40.6 x 30.4 x 2.54 cm 4 pack)
- Price
- £20.14
- Rating
- 4.4/5
- Reviews
- 287
- Age
- 1y ago
Storystore Polyurethane Foam Sheet 3pcs 40 x 30 x 2.5cm Tool Box Foam Inserts Cuttable Tool Box Liner Tool Boxes Organiser Inserts for Tool Box Flight Cases Camera Storage DIY Storage System
- Price
- £13.35
- Rating
- 4.5/5
- Reviews
- 79
- Age
- 1y ago
Trending
90-day click momentum
3PCS Foam Sheet (40 * 30 * 2.5cm) Polyethylene Tool Box Foam Easy Cut to Fit for Toolbox Organizers DIY Storage Foam Insert Non Odor Moisture-Resistant for Arts & Crafts Camera Cases
- Price
- £11.92
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 5mo ago
2PCS Foam Sheet (40 * 30 * 4cm) Polyethylene Tool Box Foam Easy Cut to Fit for Toolbox Organizers DIY Storage Foam Insert Non Odor Moisture-Resistant for Arts & Crafts Camera Cases
- Price
- £13.56
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 5mo ago
4PCS Black Foam Boards Toolbox Foam 400 x 300 x 25mm Pre-Cut Density Upholstery Tool Box Foam Padding for Cases Organisation Tool Box Flight Cases Camera Storage DIY Storage System
- Price
- £12.40
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 8mo ago
4-Piece Tool Box Foam/Shadow Foam Liner Kit Cuttable Polyurethane Foam SheetFoam Insert Commonly Used EPE Foam Board as Tool Boxes Organiser Inserts (Black/Red 40 x 33 x 2.5 cm)
- Price
- £14.94
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 5mo ago
ROC Cases Pre-cut Pick and Pluck Cubed Foam Block Insert 440mm x 310mm x 90mm For Use on A501 Flight Case Storage Cases Game Box Tool Box
- Price
- £9.45
- Rating
- 4.5/5
- Reviews
- 137
- Age
- 11y ago
Newest
by launch date2PCS Foam Sheet (40 * 30 * 4cm) Polyethylene Tool Box Foam Easy Cut to Fit for Toolbox Organizers DIY Storage Foam Insert Non Odor Moisture-Resistant for Arts & Crafts Camera Cases
- Price
- £13.56
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 5mo ago
4-Piece Tool Box Foam/Shadow Foam Liner Kit Cuttable Polyurethane Foam SheetFoam Insert Commonly Used EPE Foam Board as Tool Boxes Organiser Inserts (Black/Red 40 x 33 x 2.5 cm)
- Price
- £14.94
- Rating
- 4.3/5
- Reviews
- 17
- Age
- 5mo ago
3PCS Foam Sheet (40 * 30 * 2.5cm) Polyethylene Tool Box Foam Easy Cut to Fit for Toolbox Organizers DIY Storage Foam Insert Non Odor Moisture-Resistant for Arts & Crafts Camera Cases
- Price
- £11.92
- Rating
- 4.1/5
- Reviews
- 4
- Age
- 5mo ago
Tool Box Foam Insert Shockproof 2 PCS Polyurethane Foam Sheet Toolbox Liner Cuttable Padding for Case Drawer Organiser (40×30×2.5cm Red)
- Price
- £12.19
- Rating
- 4.4/5
- Reviews
- 50
- Age
- 8mo ago
4PCS Black Foam Boards Toolbox Foam 400 x 300 x 25mm Pre-Cut Density Upholstery Tool Box Foam Padding for Cases Organisation Tool Box Flight Cases Camera Storage DIY Storage System
- Price
- £12.40
- Rating
- 4.6/5
- Reviews
- 3
- Age
- 8mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
34 rising
Sellers
53
Top-5 brand share
50%
Top 20: 85%
Top-5 click share
34%
Top 20: 68%
Open market
46%
- Shadow Foam23%
- Precision Defined8%
- Storystore7%
- XLTBOMS7%
- LDXDRU5%
- AKOLAFE4%
Demand
Foam Insert search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5× · 9 of 12 months tracked
Search terms
Top Foam Insert search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- shadow foam46K/yr
- toolbox foam12K/yr
- tool box foam12K/yr
- foam insert11K/yr
- foam inserts for cases10K/yr
- pick and pluck foam9K/yr
- tool foam6K/yr
- kaizen foam5K/yr
- foam inserts4K/yr
- pluck foam3K/yr
Reviews and returns
What reviews say buyers love and hate about Foam Insert
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not as thick
When first arrived thought these were not the right thickness until opened
I found this to feel thin
break into pieces with hands
then it all falls apart
The description is misleading because, unfortunately, the foam squares are full depth
Not as pictured
Too soft
Difficult to use
Not so easy to use
Love
Good quality delivered quickly
Excellent product
good quality kit there are two pieces
Exactly as shown
Did the job ok
product as expected
Worth the money
Very good price
good value for money
Very good fit
Easy to cut to size
Handy size, This could be used in so many places, Feels great, time will tell
easy to use
Very easy to shape using scissors
Easy to use pick and pluck
Return
1.1% Return rate 44% Fixable by listing
Not as thick
When first arrived thought these were not the right thickness until opened
I found this to feel thin
The description is misleading because, unfortunately, the foam squares are full depth
Not as pictured
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam Insert questions
Answered from the same tracked data.