Foam
FailBuyers convert on only 1.1% of searches, so Foam is a Fail.
- Flapen Score
- 39 / 100Ranks 638 of 740 Business, Industry & Science niches · −10 vs the category median of 4939
- Market size
- £95K/yr781K searches / yr
- 90-day growth
- -2.0%search demand this quarter
- Competition
- 73%top-5 click share · 8 brands · 13 sellers
Flapen Score
Foam against its category
The dotted line is the Business, Industry & Science average. Past it, Foam is stronger. Inside it, weaker.
Market
The Foam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Foam 781K times last year and spent an estimated £95K. The top 5 brands take 86% of clicks. Flapen scores it 39 out of 100, a Fail.
01 · Demand
An estimated 1.1% of those searches ended in a purchase.
Shoppers searched for this 781K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £95K a year.
- Searches, last 12 months
- 781K
- Growth, 90 days vs prior 90
- -2.0%
- Conversion, latest week
- 1.1%
- Market size, estimated
- £95Ka year
- Peak month
- October1.2× the quietest month
- Top search term
- foam316K searches a year
02 · Price
A sale here is worth £11.57.
Listings sell for £11.57 on average, from £4.12 to £42.71. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £11.57 that is £3K to £6K a year per listing.
- Average price
- £11.57under the $15 to $100 sweet spot
- Price range
- £4.12–£42.71
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£6K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 18% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #65 within Raw Materials. It carries 959 reviews at 4.40 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 18%
- Out of stock, average day
- 7.4%
- Average rank
- #65in Raw Materials
- Average rating
- 4.40 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 959per listing
- Listings tracked
- 11
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 38 months
Products
Top Foam products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 34x124.5cm with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 1,626
- Age
- 2y ago

DURAFOAM High Density Blue Firm Foam for Cushions Sofas Beds Seats Campervans Indoor & Outdoor Padding DIY - 80 x 20 x 0.5 Inches
- Price
- £11.10
- Rating
- 4.4/5
- Reviews
- 3,357
- Age
- 8y ago

4everPrime High Density White Extra Firm Upholstery Foam Cut to Size for Cushions Sofa Beds Seating Indoor/Outdoor Padding (10 x 10 x 1 inch)
- Price
- £4.12
- Rating
- 4.5/5
- Reviews
- 773
- Age
- 3y ago

ASelceted 2Pcs Density Upholstery Foam 40x30x4Cm High Polyurethane Foam Sheet Black Firm Foam Cut to Any Size for Cushions Sofa Beds Seats Campervans Indoor or Outdoor Padding DIY
- Price
- £8.32
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 2y ago

4everPrime High Density Foam White Extra Firm Upholstery Cut To Size for Cushions Sofa Beds Seating Indoor Outdoor Padding (20 x 20 x 2 inch)
- Price
- £8.26
- Rating
- 4.5/5
- Reviews
- 701
- Age
- 4y ago
Trending
estimated 90-day click momentum
High Density Firm Foam Sheet Cut to Any Size - Upholstery Foam for Seats Sofas & Pet Beds - Durable Replacement Cushion Foam No Deformation UK Made (Without Quilted Cover 47x43x5cm)
- Price
- £6.98
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 8mo ago

DURAFOAM High Density Blue Firm Foam for Cushions Sofas Beds Seats Campervans Indoor & Outdoor Padding DIY - 80 x 20 x 1 Inches
- Price
- £15.36
- Rating
- 4.4/5
- Reviews
- 3,357
- Age
- 7y ago

Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 34x124.5cm with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 1,626
- Age
- 2y ago

High Density White Foam Cut to any size For Use In Cushions Sofa Upholstery Cushion Mattress Topper Sheet Beds Seats Campervans Indoor/Outdoor DIY Projects (White 18x18x2 inch)
- Price
- £7.11
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 1y ago

Lokex Upholstery Foam High Density Foam Pad Foam Cut to Size
- Price
- £42.71
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago
Newest
by launch date
High Density Firm Foam Sheet Cut to Any Size - Upholstery Foam for Seats Sofas & Pet Beds - Durable Replacement Cushion Foam No Deformation UK Made (Without Quilted Cover 47x43x5cm)
- Price
- £6.98
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 8mo ago

Premium Firm Foam Sheet Cut to any size | Upholstery Foam for Bench Sofa Cushions & Pet Beds | Replacement Cushion Foam UK Made (Without Quilted Cover 47x43x5cm)
- Price
- £6.65
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 9mo ago

High Density White Foam Cut to any size For Use In Cushions Sofa Upholstery Cushion Mattress Topper Sheet Beds Seats Campervans Indoor/Outdoor DIY Projects (White 18x18x2 inch)
- Price
- £7.11
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 1y ago

Crescent Textile Cut to Any Size Upholstery Firm Foam Sheet Premium Quality for All type Cushioning Bench Stool Window Seat Pads Sofa Dinning Chair Pads Replacement Pet Bed (18x16x3)
- Price
- £7.48
- Rating
- 4.2/5
- Reviews
- 213
- Age
- 1y ago

Lokex Upholstery Foam High Density Foam Pad Foam Cut to Size
- Price
- £42.71
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.
Brands
8 falling
Sellers
13
Est. top-5 brand share
86%
Top 20: 100%
Est. top-5 click share
73%
Top 20: 100%
Open market
9%
- Do²ping43%
- 4everPrime15%
- DURAFOAM11%
- Crescent Textile10%
- ASelected7%
- Royale Linens5%
- Open — no brand owns it (2 brands, 9%)
Demand
Foam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.2×
Search terms
Top Foam search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- foam316K/yr
- upholstery foam135K/yr
- high density foam42K/yr
- foam sheet43K/yr
- foam sheets26K/yr
- foam padding25K/yr
- foam for seating18K/yr
- foam cut to size20K/yr
- sofa foam cushion replacement19K/yr
- cushion foam17K/yr
Reviews and returns
What reviews say buyers love and hate about Foam
We read the reviews and the return reasons for every product selling here.
“Bit hard”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Foam questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









