Foam
weak search conversion (1.1%) — Foam doesn't clear our bar today.
Flapen Score
Is Foam profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Foam is a £95K/yr Amazon United Kingdom market (781K searches/yr). The top 5 brands hold 86% of demand. Verdict: Skip it — 39/100.
Foam: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -2.0% over the last 90 days and 1.1% of searches end in a purchase.
£95K
revenue / yr
Who owns the niche?
The top 5 brands hold 86% of demand, so 14% of the market is open.
14%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 11 products
Top Foam products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 34x124.5cm with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 1,626
- Age
- 2y ago
DURAFOAM High Density Blue Firm Foam for Cushions Sofas Beds Seats Campervans Indoor & Outdoor Padding DIY - 80 x 20 x 0.5 Inches
- Price
- £11.10
- Rating
- 4.4/5
- Reviews
- 3,357
- Age
- 8y ago
4everPrime High Density White Extra Firm Upholstery Foam Cut to Size for Cushions Sofa Beds Seating Indoor/Outdoor Padding (10 x 10 x 1 inch)
- Price
- £4.12
- Rating
- 4.5/5
- Reviews
- 773
- Age
- 3y ago
ASelceted 2Pcs Density Upholstery Foam 40x30x4Cm High Polyurethane Foam Sheet Black Firm Foam Cut to Any Size for Cushions Sofa Beds Seats Campervans Indoor or Outdoor Padding DIY
- Price
- £8.32
- Rating
- 4.5/5
- Reviews
- 148
- Age
- 2y ago
4everPrime High Density Foam White Extra Firm Upholstery Cut To Size for Cushions Sofa Beds Seating Indoor Outdoor Padding (20 x 20 x 2 inch)
- Price
- £8.26
- Rating
- 4.5/5
- Reviews
- 701
- Age
- 4y ago
Trending
90-day click momentum
High Density Firm Foam Sheet Cut to Any Size - Upholstery Foam for Seats Sofas & Pet Beds - Durable Replacement Cushion Foam No Deformation UK Made (Without Quilted Cover 47x43x5cm)
- Price
- £6.98
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 8mo ago
DURAFOAM High Density Blue Firm Foam for Cushions Sofas Beds Seats Campervans Indoor & Outdoor Padding DIY - 80 x 20 x 1 Inches
- Price
- £15.36
- Rating
- 4.4/5
- Reviews
- 3,357
- Age
- 7y ago
Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 34x124.5cm with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 1,626
- Age
- 2y ago
High Density White Foam Cut to any size For Use In Cushions Sofa Upholstery Cushion Mattress Topper Sheet Beds Seats Campervans Indoor/Outdoor DIY Projects (White 18x18x2 inch)
- Price
- £7.11
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 1y ago
Lokex Upholstery Foam High Density Foam Pad Foam Cut to Size
- Price
- £42.71
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago
Newest
by launch dateHigh Density Firm Foam Sheet Cut to Any Size - Upholstery Foam for Seats Sofas & Pet Beds - Durable Replacement Cushion Foam No Deformation UK Made (Without Quilted Cover 47x43x5cm)
- Price
- £6.98
- Rating
- 4.4/5
- Reviews
- 13
- Age
- 8mo ago
Premium Firm Foam Sheet Cut to any size | Upholstery Foam for Bench Sofa Cushions & Pet Beds | Replacement Cushion Foam UK Made (Without Quilted Cover 47x43x5cm)
- Price
- £6.65
- Rating
- 4.3/5
- Reviews
- 84
- Age
- 9mo ago
High Density White Foam Cut to any size For Use In Cushions Sofa Upholstery Cushion Mattress Topper Sheet Beds Seats Campervans Indoor/Outdoor DIY Projects (White 18x18x2 inch)
- Price
- £7.11
- Rating
- 4.2/5
- Reviews
- 78
- Age
- 1y ago
Crescent Textile Cut to Any Size Upholstery Firm Foam Sheet Premium Quality for All type Cushioning Bench Stool Window Seat Pads Sofa Dinning Chair Pads Replacement Pet Bed (18x16x3)
- Price
- £7.48
- Rating
- 4.2/5
- Reviews
- 213
- Age
- 1y ago
Lokex Upholstery Foam High Density Foam Pad Foam Cut to Size
- Price
- £42.71
- Rating
- 4.6/5
- Reviews
- 195
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.
Brands
8 falling
Sellers
13
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
9%
- Do²ping43%
- 4everPrime15%
- DURAFOAM11%
- Crescent Textile10%
- ASelected7%
- Royale Linens5%
- Open — no brand owns it (2 brands, 9%)
Foam demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.2×
Top Foam search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- foam316K/yr
- upholstery foam135K/yr
- high density foam42K/yr
- foam sheet43K/yr
- foam sheets26K/yr
- foam padding25K/yr
- foam for seating18K/yr
- foam cut to size20K/yr
- sofa foam cushion replacement19K/yr
- cushion foam17K/yr
What reviews say buyers love and hate about Foam
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Best price that I could find with good comments”
“does the job”
“Great value for money”
“Brilliant fit and works a treat”
“Makes nice comfy seat cushions”
What buyers complain about
86% of reviews“Bit hard”
“Not as described”
“Not as big or deep as hoped”
“Wrong size”
“Chemical odor after opened”
Foam return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
61%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Foam questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
