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Flu Test Kit

Fail

Demand is soft, at -80.3% this quarter, so Flu Test Kit is a Fail.

Flapen Score
41
41 / 100
Ranks 607 of 740 Business, Industry & Science niches · −8 vs the category median of 49
Market size
£232K/yr140K searches / yr
90-day growth
-80.3%search demand this quarter
Competition
86%top-5 click share · 5 brands · 16 sellers

Flapen Score

Flu Test Kit against its category

The dotted line is the Business, Industry & Science average. Past it, Flu Test Kit is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flu Test Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flu Test Kit 140K times last year and spent an estimated £232K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 16.1% of those searches ended in a purchase.

Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.

Searches, last 12 months
140K
Growth, 90 days vs prior 90
-80.3%
Conversion, latest week
16.1%
Market size, estimated
£232Ka year
Peak month
December34.0× the quietest month
Top search term
flu test kit38K searches a year

02 · Price

A sale here is worth £10.28.

Listings sell for £10.28 on average, from £4.13 to £30.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £10.28 that is £15K to £21K a year per listing.

Average price
£10.28under the $15 to $100 sweet spot
Price range
£4.13–£30.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£15K–£21K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #47 within Professional Medical Supplies. It carries 1,835 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
75%
Out of stock, average day
1.4%
Average rank
#47in Professional Medical Supplies
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,835per listing
Listings tracked
8

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Flu Test Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 86% of clicks. A locked shelf that new listings rarely crack.

£0£23K£46K£70K£93K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

16

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

86%

Top 20: 100%

Open market

0%

  • The Supply Cube33%
  • ALLTEST30%
  • Newfoundland28%
  • Clinical Care Biotech5%
  • FLOWFLEX4%

Demand

Flu Test Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 34.0×

Search terms

Top Flu Test Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flu test kit38K/yr
  • flu test41K/yr
  • rsv test kit16K/yr
  • influenza test kit13K/yr
  • influenza a/b rapid test kit5K/yr
  • flu rapid test kit5K/yr
  • flu tests6K/yr
  • rsv test3K/yr
  • influenza a/b rapid test5K/yr
  • flu test kit uk9K/yr

Reviews and returns

What reviews say buyers love and hate about Flu Test Kit

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Ease Of Use”
23%of negative reviews mention “Value For Money”
0.1%of orders come back
“Priced”
A buyer, on “Value For Money”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Flu Test Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data