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Flu Test Kit

soft demand (-80.3% this quarter) — Flu Test Kit doesn't clear our bar today.

Flapen Score

41
Skip it
Market size 44Growth 0Conversion 98Competition 12Returns 99Price range 59Avg price 36Brand share 0Review moat 47Quality gap 57
This niche Category average

Is Flu Test Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Flu Test Kit is a £232K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.

Flu Test Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -80.3% over the last 90 days and 16.1% of searches end in a purchase.

£232K

revenue / yr

Units sold / yr20K
Search volume / yr-80.3%140K
Conversion rate16.1%
Avg price£10.28

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers5 · 16
Top-5 product click share86%
Open market0%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 8 products

Sponsored placement63%
New entrants (1y)1· 0 succeeded
Avg rating4.4★
Avg reviews1,835

Top Flu Test Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.

£0£23K£46K£70K£93K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

16

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

86%

Top 20: 100%

Open market

0%

  • The Supply Cube33%
  • ALLTEST30%
  • Newfoundland28%
  • Clinical Care Biotech5%
  • FLOWFLEX4%

Flu Test Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume140KCVR16.1%Products8Brands5Top 5 Brands100%OOS Rate1.4%Rating4.4★Reviews1,835Avg BSR#47
18K13KHoliday '24Spike '25Holiday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 34.0×

Top Flu Test Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • flu test kit38K/yr
  • flu test41K/yr
  • rsv test kit16K/yr
  • influenza test kit13K/yr
  • influenza a/b rapid test kit5K/yr
  • flu rapid test kit5K/yr
  • flu tests6K/yr
  • rsv test3K/yr
  • influenza a/b rapid test5K/yr
  • flu test kit uk9K/yr

What reviews say buyers love and hate about Flu Test Kit

What buyers mention most, as a share of all reviews.

What buyers love

95% of reviews
Ease Of Use26%

This kit is very easy to use

Value For Money20%

Good value for money

Advertised Vs Actual Product16%

They did the job

Accuracy-Overall8%

Accurate and easy to use

Quality-Overall8%

Kits themselves are fine

What buyers complain about

84% of reviews
Value For Money23%

Priced

Touch/Button Controls13%

then the option of did this resolve the issue the no button doesnt work

Natural Resource Wastage13%

Waste of money

Functionality-Overall10%

Don't work

Storage Capacity7%

Date only to Aug 2026 so doesnt give you much storage

Flu Test Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.1%

Return rate

15%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall
35%
2Fever Relief
15%
3Advertised Vs Actual Product
12%
4Value For Money
12%
5Durability
8%

Common Flu Test Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flu Test Kit 41/100 on Amazon United Kingdom — Skip it. The niche generates £232K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -80.3% over the last 90 days.
Search demand for Flu Test Kit on Amazon United Kingdom peaks in Jan–Feb–Nov–Dec, where the busiest month runs 34.0× the quietest.