Flu Test Kit
FailDemand is soft, at -80.3% this quarter, so Flu Test Kit is a Fail.
- Flapen Score
- 41 / 100Ranks 607 of 740 Business, Industry & Science niches · −8 vs the category median of 4941
- Market size
- £232K/yr140K searches / yr
- 90-day growth
- -80.3%search demand this quarter
- Competition
- 86%top-5 click share · 5 brands · 16 sellers
Flapen Score
Flu Test Kit against its category
The dotted line is the Business, Industry & Science average. Past it, Flu Test Kit is stronger. Inside it, weaker.
Market
The Flu Test Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flu Test Kit 140K times last year and spent an estimated £232K. All 5 brands take every click. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 41 out of 100, a Fail.
01 · Demand
16.1% of searches ended in a purchase last week.
Shoppers searched for this 140K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.1% of those searches ended in a purchase. Searches in the last 90 days moved -80.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £232K a year.
- Searches, last 12 months
- 140K
- Growth, 90 days vs prior 90
- -80.3%
- Conversion, latest week
- 16.1%
- Market size, estimated
- £232Ka year
- Peak month
- December34.0× the quietest month
- Top search term
- flu test kit38K searches a year
02 · Price
A sale here is worth £10.28.
Listings sell for £10.28 on average, from £4.13 to £30.82. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £10.28 that is £15K to £21K a year per listing.
- Average price
- £10.28under the $15 to $100 sweet spot
- Price range
- £4.13–£30.82
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- £15K–£21K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
63% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #47 within Professional Medical Supplies. It carries 1,835 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 63%
- Prime listings
- 75%
- Out of stock, average day
- 1.4%
- Average rank
- #47in Professional Medical Supplies
- Average rating
- 4.41 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,835per listing
- Listings tracked
- 8
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 51 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 51 months
Products
Top Flu Test Kit products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SARS-CoV-2 and Influenza A+B Antigen Combo Rapid Test (Nasal Swab)
- Price
- £4.13
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 3y ago
Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)
- Price
- £5.40
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 2y ago
Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack
- Price
- £10.24
- Rating
- 4.2/5
- Reviews
- 134
- Age
- 2y ago
Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (5)
- Price
- £12.62
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 2y ago
Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (2)
- Price
- £9.00
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 2y ago
Trending
90-day click momentumSupply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (5)
- Price
- £12.62
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 2y ago
CC Biotech Professional Flu A/B RSV Rapid Test Kit 10 Antigen Tests IVD Certified
- Price
- £30.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (1)
- Price
- £4.70
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 2y ago
Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)
- Price
- £5.40
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 2y ago
Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack
- Price
- £10.24
- Rating
- 4.2/5
- Reviews
- 134
- Age
- 2y ago
Newest
by launch dateCC Biotech Professional Flu A/B RSV Rapid Test Kit 10 Antigen Tests IVD Certified
- Price
- £30.82
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 9mo ago
Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack
- Price
- £10.24
- Rating
- 4.2/5
- Reviews
- 134
- Age
- 2y ago
Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (5)
- Price
- £12.62
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 2y ago
Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (2)
- Price
- £9.00
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 2y ago
Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (1)
- Price
- £4.70
- Rating
- 4.4/5
- Reviews
- 67
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 86% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- The Supply Cube33%
- ALLTEST30%
- Newfoundland28%
- Clinical Care Biotech5%
- FLOWFLEX4%
Demand
Flu Test Kit search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 34.0×
Search terms
Top Flu Test Kit search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flu test kit38K/yr
- flu test41K/yr
- rsv test kit16K/yr
- influenza test kit13K/yr
- influenza a/b rapid test kit5K/yr
- flu rapid test kit5K/yr
- flu tests6K/yr
- rsv test3K/yr
- influenza a/b rapid test5K/yr
- flu test kit uk9K/yr
Reviews and returns
What reviews say buyers love and hate about Flu Test Kit
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Priced
Expensive for one test
Only one test so expensive for that
then the option of did this resolve the issue the no button doesnt work
Waste of money
A complete waste of time and money
Don't work
Neither test worked for me
Date only to Aug 2026 so doesnt give you much storage
Love
This kit is very easy to use
Ease of use
are easy to read
Good value for money
Great value for money
Good price
They did the job
Works as it should
As described
Accurate and easy to use
Seems to be accurate
Reliable
Kits themselves are fine
Excellent product
Seems to be reliable
Return
0.1% Return rate 15% Fixable by listing
Don't work
Neither test worked for me
Had flu like illness
Priced
Expensive for one test
Only one test so expensive for that
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flu Test Kit questions
Answered from the same tracked data.