flu test kit
Skip itSoft demand (-80.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Price range
Good£4.13–£30.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,834.63avg incumbent reviews — the moat a new listing must climb
Market size
Okay£232K£232K/yr · 140K searches
Avg price
Okay£10.28avg listing price — sweet spot $15–$100
Competition
Bad86%top-5 click share — a locked-up shelf
Growth
Bad-80.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, flu test kit is a £232K/yr Amazon United Kingdom market (140K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 41/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
flu test kit market data
- Units sold / yr
- 15K–20K
- avg 1,500–2,000/product
- Revenue / yr
- £154K–£206K
- units × avg price
- Conversion rate
- 16.1%
- Avg BSR
- #47
- Page quality
- 0%
- Prime
- 75%
- Sponsored
- 63%
- Out of stock
- 1.4%
- Avg brand age
- 51 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
16
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
86%
Top 20: 100%
Open market
0%
- The Supply Cube33%
- ALLTEST30%
- Newfoundland28%
- Clinical Care Biotech5%
- FLOWFLEX4%
Demand & seasonality
Weekly Amazon search volume, last 85 weeks — -80.3% search growth over the last 90 days.Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 34.0×
Top flu test kit search terms
- flu test kit38K/yr
- flu test41K/yr
- rsv test kit16K/yr
- influenza test kit13K/yr
- influenza a/b rapid test kit5K/yr
- flu rapid test kit5K/yr
- flu tests6K/yr
- rsv test3K/yr
- influenza a/b rapid test5K/yr
- flu test kit uk9K/yr
Top flu test kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 8 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SARS-CoV-2 and Influenza A+B Antigen Combo Rapid Test (Nasal Swab)
ALLTEST£4.134.5★416 rev
Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)
Newfoundland£5.404.4★186 rev
Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack
The Supply Cube£10.244.2★134 rev
Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (5)
The Supply Cube£12.624.4★67 rev
Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (2)
The Supply Cube£9.004.4★67 rev
Newest
by launch date
CC Biotech Professional Flu A/B RSV Rapid Test Kit 10 Antigen Tests IVD Certified
Clinical Care Biotech£30.820 rev
Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack
The Supply Cube£10.24134 rev
Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (5)
The Supply Cube£12.6267 rev
Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (2)
The Supply Cube£9.0067 rev
Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (1)
The Supply Cube£4.7067 rev
Trending
90-day click momentumSupply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (5)
The Supply Cube£12.624.4★
CC Biotech Professional Flu A/B RSV Rapid Test Kit 10 Antigen Tests IVD Certified
Clinical Care Biotech£30.820.0★
Supply Cube Influenza Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasel Swab (1)
The Supply Cube£4.704.4★
Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)
Newfoundland£5.404.4★
Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack
The Supply Cube£10.244.2★
What buyers say about flu test kit
What buyers praise and complain about, mined from review topics.What buyers love
“This kit is very easy to use”
“Good value for money”
“They did the job”
“Accurate and easy to use”
“Kits themselves are fine”
“Arrived promptly easy to follow instructions quick result”
“Great value for money,Accurate tests”
“It quickly showed that I was positive for flu which I had started to suspect more than Covid as Id been getting more ill by the minute”
“Always good to have at hand though”
“Exactly the same as the ones that were provided free by nhs during the pandemic”
What buyers complain about
“Priced”
“then the option of did this resolve the issue the no button doesnt work”
“Waste of money”
“Don't work”
“Date only to Aug 2026 so doesnt give you much storage”
“Simply not good enough”
“Large box than usual”
“Had flu like illness”
“None of the enclosed leaflets telling you how to use them are in English which is why i knocked off one star”
Top return reasons
Common questions
- Is flu test kit profitable to sell on Amazon United Kingdom?
- The niche generates £232K/yr across 8 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -80.3%. Flapen's verdict: Skip it (41/100).
- How competitive is the flu test kit niche?
- 5 brands and 16 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in flu test kit?
- Top complaints mined from reviews: Value For Money, Touch/Button Controls, Natural Resource Wastage. The return rate is 0.1%.
- When does demand for flu test kit peak?
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 34.0× the quietest.
- What does it cost to enter the flu test kit niche?
- Listings span £4.13–£30.82; the average listing price is £10.28 (sweet spot $15–$100). The average incumbent carries 1,835 reviews — the moat a new listing must climb.