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Flood Barrier

Fail

Demand is soft, at -52.4% this quarter, so Flood Barrier is a Fail.

Flapen Score
46
46 / 100
Ranks 447 of 740 Business, Industry & Science niches · −3 vs the category median of 49
Market size
£57K/yr36K searches / yr
90-day growth
-52.4%search demand this quarter
Competition
52%top-5 click share · 21 brands · 42 sellers

Flapen Score

Flood Barrier against its category

The dotted line is the Business, Industry & Science average. Past it, Flood Barrier is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flood Barrier market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flood Barrier 36K times last year and spent an estimated £57K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

2.4% of searches ended in a purchase last week.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-52.4%
Conversion, latest week
2.4%
Market size, estimated
£57Ka year
Peak month
September9.0× the quietest month
Top search term
flood barrier19K searches a year

02 · Price

A sale here is worth £65.18.

Listings sell for £65.18 on average, from £8.65 to £256.63. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £65.18 that is £0 to £7K a year per listing.

Average price
£65.18inside the $15 to $100 sweet spot
Price range
£8.65–£256.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #937 within Occupational Health & Safety Products. It carries 1,444 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
72%
Out of stock, average day
7.1%
Average rank
#937in Occupational Health & Safety Products
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,444per listing
Listings tracked
32

04 · Newcomers

Amazon counts 1 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Flood Barrier products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

21 rising

Sellers

42

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

52%

Top 20: 90%

Open market

26%

  • Floodshield25%
  • Generic15%
  • Quick Dam13%
  • Jwthee12%
  • HydroSnake5%
  • Qualfair4%

Demand

Flood Barrier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Flood Barrier search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flood barrier19K/yr
  • flood defence barriers12K/yr
  • flood barriers for doors5K/yr

Reviews and returns

What reviews say buyers love and hate about Flood Barrier

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall18%−0.14

will not do any good. depending on how often these are moved of course

Didn't work

Not as effective as previous ones

Quality-Overall13%−0.06

These are on a completely different level in terms of quality

Avoid this product as poor quality given the price

Rubbish

Leak-Proof12%

but water leaked passed

They didn't hold water for long at all, had to discard after few days they were full and leaking

Water Resistance12%0.00

Yes when first seen the flood barriers are flat and thin and I did have concerns they would work

They didn't hold water for long at all, had to discard after few days they were full and leaking

keep flood water out

Strength8%−0.05

Not strong enough

Love

Quality-Overall15%−0.06

Well pleased well made

I'm happy with overall quality

The straps are well-made

Efficiency11%+1.02

Works well

In use, theyve worked very well

Worked very hard well

Size-Overall9%−0.04

Fit for purpose

The bags themselves are a good size

they are easy to fit tight at the base of my back door

Ease Of Use9%+0.63

straightforward to use

positioning them very easy

Theyre also very straightforward to use

Water Resistance7%0.00

This does absorb a huge amount of water for its size

create an effective barrier or diversion channel for surface water

holds the water back

Return

1.2% Return rate 25% Fixable by listing

Leak-Proof22%▄▃▆▁▅█

but water leaked passed

They didn't hold water for long at all, had to discard after few days they were full and leaking

Quality-Overall19%▆█▁▁▁▁

These are on a completely different level in terms of quality

Avoid this product as poor quality given the price

Rubbish

Functionality-Overall15%▄▂▆▁▁█

will not do any good. depending on how often these are moved of course

Didn't work

Not as effective as previous ones

Size-Overall15%▇▅▁▁█▁
Advertised Vs Actual Product9%▁█▁▁▇▁

Looks can be deceiving

FAQ

Common Flood Barrier questions

Answered from the same tracked data.