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Flood Barrier

soft demand (-52.4% this quarter) — Flood Barrier doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 14Growth 0Conversion 30Competition 54Returns 90Price range 34Avg price 88Brand share 58Review moat 51Quality gap 88
This niche Category average

Is Flood Barrier profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Flood Barrier is a £57K/yr Amazon United Kingdom market (36K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Flood Barrier: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -52.4% over the last 90 days and 2.4% of searches end in a purchase.

£57K

revenue / yr

Units sold / yr2K
Search volume / yr-52.4%36K
Conversion rate2.4%
Avg price£65.18

Who owns the niche?

The top 5 brands hold 70% of demand, so 30% of the market is open.

30%

open market share

Brands · sellers21 · 42
Top-5 product click share52%
Open market30%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement75%
New entrants (1y)9· 1 succeeded
Avg rating4.1★
Avg reviews1,444

Top Flood Barrier products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

21 rising

Sellers

42

Top-5 brand share

70%

Top 20: 99%

Top-5 click share

52%

Top 20: 90%

Open market

26%

  • Floodshield25%
  • Generic15%
  • Quick Dam13%
  • Jwthee12%
  • HydroSnake5%
  • Qualfair4%

Flood Barrier demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume36KCVR2.4%Products32Brands21Top 5 Brands70%OOS Rate7.1%Rating4.1★Reviews1,444Avg BSR#937
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.0×

Top Flood Barrier search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • flood barrier19K/yr
  • flood defence barriers12K/yr
  • flood barriers for doors5K/yr

What reviews say buyers love and hate about Flood Barrier

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews
Quality-Overall15%

Well pleased well made

Efficiency11%

Works well

Size-Overall9%

Fit for purpose

Ease Of Use9%

straightforward to use

Water Resistance7%

This does absorb a huge amount of water for its size

What buyers complain about

82% of reviews
Functionality-Overall18%

will not do any good. depending on how often these are moved of course

Quality-Overall13%

These are on a completely different level in terms of quality

Leak-Proof12%

but water leaked passed

Water Resistance12%

Yes when first seen the flood barriers are flat and thin and I did have concerns they would work

Strength8%

Not strong enough

Flood Barrier return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

25%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Leak-Proof
22%
2Quality-Overall
19%
3Functionality-Overall
15%
4Size-Overall
15%
5Advertised Vs Actual Product
9%

Common Flood Barrier questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flood Barrier 46/100 on Amazon United Kingdom — Skip it. The niche generates £57K/yr across 32 tracked products. 1 of 9 products launched in the last 360 days are still selling. Search demand moved -52.4% over the last 90 days.
Search demand for Flood Barrier on Amazon United Kingdom peaks in Sep–Oct–Nov–Dec, where the busiest month runs 9.0× the quietest.