Skip to content

Flood Barrier

Fail

Demand is soft, at -52.4% this quarter, so Flood Barrier is a Fail.

Flapen Score
46
46 / 100
Ranks 447 of 740 Business, Industry & Science niches · −3 vs the category median of 49
Market size
£57K/yr36K searches / yr
90-day growth
-52.4%search demand this quarter
Competition
52%top-5 click share · 21 brands · 42 sellers

Flapen Score

Flood Barrier against its category

The dotted line is the Business, Industry & Science average. Past it, Flood Barrier is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flood Barrier market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flood Barrier 36K times last year and spent an estimated £57K. The top 5 brands take 70% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.4% of those searches ended in a purchase.

Shoppers searched for this 36K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.4% of those searches ended in a purchase. Searches in the last 90 days moved -52.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
36K
Growth, 90 days vs prior 90
-52.4%
Conversion, latest week
2.4%
Market size, estimated
£57Ka year
Peak month
September9.0× the quietest month
Top search term
flood barrier19K searches a year

02 · Price

A sale here is worth £65.18.

Listings sell for £65.18 on average, from £8.65 to £256.63. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £65.18 that is £0 to £7K a year per listing.

Average price
£65.18inside the $15 to $100 sweet spot
Price range
£8.65–£256.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£7K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 72% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #937 within Occupational Health & Safety Products. It carries 1,444 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
72%
Out of stock, average day
7.1%
Average rank
#937in Occupational Health & Safety Products
Average rating
4.10 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,444per listing
Listings tracked
32

04 · Newcomers

1 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
9
Successful launches
1Amazon's first-year sales bar
Average brand age
41 months

Products

Top Flood Barrier products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 52% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£5K£7K£9K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)4 products missing review or click data not plotted

Brands

21 rising

Sellers

42

Est. top-5 brand share

70%

Top 20: 99%

Est. top-5 click share

52%

Top 20: 90%

Open market

26%

  • Floodshield25%
  • Generic15%
  • Quick Dam13%
  • Jwthee12%
  • HydroSnake5%
  • Qualfair4%

Demand

Flood Barrier search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 9.0×

Search terms

Top Flood Barrier search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • flood barrier19K/yr
  • flood defence barriers12K/yr
  • flood barriers for doors5K/yr

Reviews and returns

What reviews say buyers love and hate about Flood Barrier

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Quality-Overall”
18%of negative reviews mention “Functionality-Overall”
1.2%of orders come back
“will not do any good. depending on how often these are moved of course”
A buyer, on “Functionality-Overall”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Flood Barrier questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data