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Flir

Fail

Demand is soft, at -51.8% this quarter, so Flir is a Fail.

Flapen Score
26
26 / 100
Ranks 731 of 740 Business, Industry & Science niches · −23 vs the category median of 49
Market size
£112K/yr53K searches / yr
90-day growth
-51.8%search demand this quarter
Competition
58%top-5 click share · 6 brands · 18 sellers

Flapen Score

Flir against its category

The dotted line is the Business, Industry & Science average. Past it, Flir is stronger. Inside it, weaker.

26Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flir market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flir 53K times last year and spent an estimated £112K. The top 5 brands take 99% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 26 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -51.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £112K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-51.8%
Conversion, latest week
0.9%
Market size, estimated
£112Ka year
Peak month
January4.0× the quietest month
Top search term
flir thermal camera7K searches a year

02 · Price

A sale here is worth £222.59.

Listings sell for £222.59 on average, from £82.35 to £1297.02. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At £222.59 that is £0 to £22K a year per listing.

Average price
£222.59above the $15 to $100 sweet spot
Price range
£82.35–£1297.02
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
£0–£22K
Returns
10.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #3,692 within Test & Measurement. It carries 778 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
7.1%
Average rank
#3,692in Test & Measurement
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
778per listing
Listings tracked
22

04 · Newcomers

Amazon counts 3 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
32 months

Products

Top Flir products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£11K£22K£33K£45K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

18

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

0%

  • FLIR72%
  • HIKMICRO12%
  • TOPDON9%
  • Foxwell4%
  • LAUREII2%
  • GOYOJO1%
  • Open — no brand owns it (0%)

Demand

Flir search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Flir search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flir thermal camera7K/yr
  • flir13K/yr
  • flir thermal imaging camera15K/yr
  • flir one7K/yr
  • flir camera6K/yr
  • thermal camera flir3K/yr
  • flir one edge pro2K/yr

Reviews and returns

What reviews say buyers love and hate about Flir

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money9%+0.90

Quite expensive

Too expensive and low res

Bit pricey though

Display Resolution8%+0.22

not the 240x240 resolution. as shown in the title text

The resolution is low

resolution very low

Quality-Overall7%+0.81

Underwhelming

the device are not as good as it could be

Therefore FLIRs build quality is questionable

Compatibility-Overall6%−0.10

Since upgrading to the iPhone 17, it no longer works

wont work with older iPhones

Connectivity-Overall6%−0.08

just very unstable connection

simply complains of disconnection after about 20 seconds

would not stay connected

Love

Ease Of Use16%+1.11

easy to understand

easy to use

Easy to setup and use

Value For Money16%+0.90

Good value for money

Great for the price

for me definitely worth the money

Quality-Overall14%+0.81

Good quality

Good product, exactly as advertised

High quality tool that's going to be much more useful than I thought or expected

Heating7%+0.43

Automotive: Perfect for spotting cooling

This thermal camera is superb

Quite a useful tool to detect heat leaks

Battery Life4%+0.21

Great bit of kit really good screen battery is fantastic very accurate

Battery life easily supports long sessions

Brilliant battery life

Return

10.9% Return rate 6% Fixable by listing

Functionality-Overall20%▅▄▇▇█▆

it didn't really work

no good for circuit fault finding

Compatibility-Overall13%▅▆█▇█▆

Since upgrading to the iPhone 17, it no longer works

wont work with older iPhones

Quality-Overall9%█▅█▆▇▆

Underwhelming

the device are not as good as it could be

Therefore FLIRs build quality is questionable

Image/Picture Clarity9%▄█▂▃█▇

despite adjusting and optimising all settings, the downloaded images were of very poor quality

doesn't show up well against a hot picture

It failed to deliver the image clarity

Heating6%▄▄▃▂▅█

FAQ

Common Flir questions

Answered from the same tracked data.