Is flir profitable to sell on Amazon United Kingdom?

The niche generates £112K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -51.8%. Flapen's verdict: Skip it (26/100).

How competitive is the flir niche?

6 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.

What do buyers complain about in flir?

Top complaints mined from reviews: Value For Money, Display Resolution, Quality-Overall. The return rate is 10.9% — above our launch gate.

When does demand for flir peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.0× the quietest.

What does it cost to enter the flir niche?

Listings span £82.35–£1297.02; the average listing price is £222.59 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.

flir

Skip it

Soft demand (-51.8% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good777.55

avg incumbent reviews — the moat a new listing must climb

Competition

Okay58%

top-5 click share — leaders hold, buyers still browse

Avg price

Okay£222.59

avg listing price — sweet spot $15–$100

Market size

Okay£112K

£112K/yr · 53K searches

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Returns

Bad10.9%

return rate — above 5% kills the launch gate

Brand share

Bad99%

top-5 brand share — brand-locked demand

Price range

Bad£82.35–£1297.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-51.8%

90-day search growth — must beat 0% to launch

Signals High Returns High Price

According to Flapen's Amazon United Kingdom niche tracking, flir is a £112K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 26/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

flir market data

Units sold / yr: 500–750; avg 0–100/product
Revenue / yr: £111K–£167K; units × avg price
Conversion rate: 0.9%
Avg BSR: #3,692
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 7.1%
Avg brand age: 32 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

FLIR72%
HIKMICRO12%
TOPDON9%
Foxwell4%
LAUREII2%
GOYOJO1%
Open — no brand owns it (0%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -51.8% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×

Open Trend

Top flir search terms

flir thermal camera7K/yr -12.6%0.7% conv.
flir13K/yr -45.1%0.3% conv.
flir thermal imaging camera15K/yr -75.6%0.9% conv.
flir one7K/yr -61.8%1.2% conv.
flir camera6K/yr -53.8%0.5% conv.
thermal camera flir3K/yr -50.8%0.5% conv.
flir one edge pro2K/yr -40.6%0.6% conv.

All search terms

Top flir products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Flir One Thermal Imaging Camera for Android USB-C 240x180 MSX

FLIR£123.524.2★3,650 rev

Flir Edge Wireless Thermal Imaging Camera for iOS and Android 240x180

FLIR£199.924.0★113 rev

Flir Edge Pro Wireless Thermal Imaging Camera iOS/Android 480x360

FLIR£322.744.1★330 rev

Flir One Pro Thermal Imaging Camera for iPhone USB-C 480x360

FLIR£289.214.1★57 rev

Flir One Thermal Imaging Camera for iPhone Lightning 240x180 MSX

FLIR£116.374.3★2,964 rev

Newest

by launch date

FOXWELL RT280 PRO Thermal Camera 640x480 Imaging Resolution Dual-Camera Thermal Imaging Camera with 2MP Visual Camera 512x384 TISR Resolution Infrared cameras with Laser PC Analysis

Foxwell£268.6922 rev

7mo ago

FOXWELL RT280 Thermal Imaging Camera 320 X 240 2.8 LCD Screen Thermal Camera TISR Resolution 240 x 180 25Hz Handheld Infrared Cameras with Laser

Foxwell£149.21249 rev

7mo ago

LAUREII SugarX1 Ultra-compact Thermal Imaging Camera for Beginners - 80×60 IR Resolution Mini thermal camera for home inspections and thermal imaging science classes

LAUREII£95.2930 rev

9mo ago

HIKMICRO MiniE Thermal Camera Android/iOS 96×96 IR Resolution 192×192 SuperIR Thermal Imaging Camera No Battery for Phone/Tablet USB-C Port Support iPhone 15/16/17 (Excludes Accessories)

HIKMICRO£82.35660 rev

11mo ago

HIKMICRO MiniE Thermal Camera iOS/Android 96x96 IR

HIKMICRO£95.4231 rev

11mo ago

What buyers say about flir

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use16%

“easy to understand”

Value For Money16%

“Good value for money”

Quality-Overall14%

“Good quality”

Heating7%

“Automotive: Perfect for spotting cooling”

Battery Life4%

“Great bit of kit really good screen battery is fantastic very accurate”

Camera Quality4%

“Good camera”

Advertised Vs Actual Product3%

“is as advertised”

Display Resolution3%

“The resolution is great”

Weight Light3%

“The camera is lightweight”

Storage Capacity2%

“The 32GB built-in storage is generous”

What buyers complain about

Value For Money9%

“Quite expensive”

Display Resolution8%

“not the 240x240 resolution. as shown in the title text”

Quality-Overall7%

“Underwhelming”

Compatibility-Overall6%

“Since upgrading to the iPhone 17, it no longer works”

Connectivity-Overall6%

“just very unstable connection”

Instructions/User Manual/Troubleshooting5%

“Reasonable product let down by poor instructions”

Functionality-Overall4%

“it didn't really work”

Software/Application4%

“The first doesn't even allow me to install the software”

Image/Picture Clarity4%

“despite adjusting and optimising all settings, the downloaded images were of very poor quality”

Battery Life3%

“Seems to drain the phone battery somewhat”

Top return reasons

Functionality-Overall20%

Compatibility-Overall13%

Quality-Overall9%

Image/Picture Clarity9%

Heating6%

Connectivity-Overall5%

Advertised Vs Actual Product5%

Display Resolution4%

Value For Money3%

Defective Material/Parts3%

Common questions

Is flir profitable to sell on Amazon United Kingdom?: The niche generates £112K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. 90-day search growth is -51.8%. Flapen's verdict: Skip it (26/100).
How competitive is the flir niche?: 6 brands and 18 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 99% of demand.
What do buyers complain about in flir?: Top complaints mined from reviews: Value For Money, Display Resolution, Quality-Overall. The return rate is 10.9% — above our launch gate.
When does demand for flir peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 4.0× the quietest.
What does it cost to enter the flir niche?: Listings span £82.35–£1297.02; the average listing price is £222.59 (sweet spot $15–$100). The average incumbent carries 778 reviews — the moat a new listing must climb.