How competitive is the Flir niche on Amazon United Kingdom?

6 brands and 18 sellers compete in Flir on Amazon United Kingdom. The top 5 Flir products take 58% of clicks and its top 5 brands hold 99% of demand.

What do buyers complain about in Flir?

Flir buyers on Amazon United Kingdom complain most about Value For Money, Display Resolution, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 10.9% — above our launch gate.

What does it cost to enter the Flir niche?

Flir sells for £222.59 on average on Amazon United Kingdom, outside our $15–$100 sweet spot. Listings span £82.35–£1297.02. The average incumbent carries 778 reviews — the moat a new listing must climb.

Flir

soft demand (-51.8% this quarter) — Flir doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

This niche Category average

Is Flir profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Flir is a £112K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 99% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 26/100.

Flir: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -51.8% over the last 90 days and 0.9% of searches end in a purchase.

£112K

revenue / yr

Units sold / yr750

Search volume / yr-51.8%53K

Conversion rate0.9%

Avg price£222.59

Who owns the niche?

The top 5 brands hold 99% of demand, so 1% of the market is open.

open market share

Brands · sellers6 · 18

Top-5 product click share58%

Open market1%

Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 22 products

Top Flir products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Flir One Thermal Imaging Camera for Android USB-C 240x180 MSX

Price: £123.52
Rating: 4.2/5
Reviews: 3,650
Age: 9y ago

Flir Edge Wireless Thermal Imaging Camera for iOS and Android 240x180

Price: £199.92
Rating: 4.0/5
Reviews: 113
Age: 2y ago

Flir Edge Pro Wireless Thermal Imaging Camera iOS/Android 480x360

Price: £322.74
Rating: 4.1/5
Reviews: 330
Age: 3y ago

Flir One Pro Thermal Imaging Camera for iPhone USB-C 480x360

Price: £289.21
Rating: 4.1/5
Reviews: 57
Age: 1y ago

Flir One Thermal Imaging Camera for iPhone Lightning 240x180 MSX

Price: £116.37
Rating: 4.3/5
Reviews: 2,964
Age: 9y ago

Newest

by launch date

FOXWELL RT280 PRO Thermal Camera 640x480 Imaging Resolution Dual-Camera Thermal Imaging Camera with 2MP Visual Camera 512x384 TISR Resolution Infrared cameras with Laser PC Analysis

Price: £268.69
Rating: 4.9/5
Reviews: 22
Age: 7mo ago

FOXWELL RT280 Thermal Imaging Camera 320 X 240 2.8 LCD Screen Thermal Camera TISR Resolution 240 x 180 25Hz Handheld Infrared Cameras with Laser

Price: £149.21
Rating: 4.4/5
Reviews: 249
Age: 7mo ago

LAUREII SugarX1 Ultra-compact Thermal Imaging Camera for Beginners - 80×60 IR Resolution Mini thermal camera for home inspections and thermal imaging science classes

Price: £95.29
Rating: 4.0/5
Reviews: 30
Age: 9mo ago

HIKMICRO MiniE Thermal Camera Android/iOS 96×96 IR Resolution 192×192 SuperIR Thermal Imaging Camera No Battery for Phone/Tablet USB-C Port Support iPhone 15/16/17 (Excludes Accessories)

Price: £82.35
Rating: 4.2/5
Reviews: 660
Age: 11mo ago

HIKMICRO MiniE Thermal Camera iOS/Android 96x96 IR

Price: £95.42
Rating: 4.5/5
Reviews: 31
Age: 11mo ago

Competition: brands, sellers & click share

The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

58%

Top 20: 98%

Open market

FLIR72%
HIKMICRO12%
TOPDON9%
Foxwell4%
LAUREII2%
GOYOJO1%
Open — no brand owns it (0%)

Flir demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR0.9%Products22Brands6Top 5 Brands99%OOS Rate7.1%Rating4.3★Reviews778Avg BSR#3,692

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 4.0×

Top Flir search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

flir thermal camera7K/yr -12.6%0.7% conv.
flir13K/yr -45.1%0.3% conv.
flir thermal imaging camera15K/yr -75.6%0.9% conv.
flir one7K/yr -61.8%1.2% conv.
flir camera6K/yr -53.8%0.5% conv.
thermal camera flir3K/yr -50.8%0.5% conv.
flir one edge pro2K/yr -40.6%0.6% conv.

What reviews say buyers love and hate about Flir

What buyers mention most, as a share of all reviews.

What buyers love

73% of reviews

Ease Of Use16%

“easy to understand”

Value For Money16%

“Good value for money”

Quality-Overall14%

“Good quality”

Heating7%

“Automotive: Perfect for spotting cooling”

Battery Life4%

“Great bit of kit really good screen battery is fantastic very accurate”

What buyers complain about

55% of reviews

Value For Money9%

“Quite expensive”

Display Resolution8%

“not the 240x240 resolution. as shown in the title text”

Quality-Overall7%

“Underwhelming”

Compatibility-Overall6%

“Since upgrading to the iPhone 17, it no longer works”

Connectivity-Overall6%

“just very unstable connection”

Flir return rate & reasons

Why buyers send it back, as a share of all return requests.

10.9%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Functionality-Overall

20%

2Compatibility-Overall

13%

3Quality-Overall

4Image/Picture Clarity

5Heating

Common Flir questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Flir 26/100 on Amazon United Kingdom — Skip it. The niche generates £112K/yr across 22 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -51.8% over the last 90 days.