Flat Mop
MaybeReturns run at only 0.7% of orders. But demand is soft, at -22.0% this quarter, so Flat Mop is a Maybe.
- Flapen Score
- 52 / 100Top 35% of 740 Business, Industry & Science niches · +3 vs the category median of 4952
- Market size
- £121K/yr251K searches / yr
- 90-day growth
- -22.0%search demand this quarter
- Competition
- 46%top-5 click share · 22 brands · 91 sellers
Flapen Score
Flat Mop against its category
The dotted line is the Business, Industry & Science average. Past it, Flat Mop is stronger. Inside it, weaker.
Market
The Flat Mop market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Flat Mop 251K times last year and spent an estimated £121K. The top 5 brands take 59% of clicks. Demand peaks in Feb. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
3.5% of searches ended in a purchase last week.
Shoppers searched for this 251K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -22.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.
- Searches, last 12 months
- 251K
- Growth, 90 days vs prior 90
- -22.0%
- Conversion, latest week
- 3.5%
- Market size, estimated
- £121Ka year
- Peak month
- February1.8× the quietest month
- Top search term
- flat mop92K searches a year
02 · Price
A sale here is worth £13.59.
Listings sell for £13.59 on average, from £7.44 to £34.30. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £13.59 that is £3K to £7K a year per listing.
- Average price
- £13.59under the $15 to $100 sweet spot
- Price range
- £7.44–£34.30
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 0.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
90% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 5.2% of listings are out of stock. The average listing ranks #46 within Janitorial & Sanitation Supplies. It carries 5,263 reviews at 4.37 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 93%
- Out of stock, average day
- 5.2%
- Average rank
- #46in Janitorial & Sanitation Supplies
- Average rating
- 4.37 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 5,263per listing
- Listings tracked
- 30
04 · Newcomers
Amazon counts 6 of last year's 8 launches as successful.
8 products launched here in the last 12 months. Amazon counts 6 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 8
- Successful launches
- 6Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Flat Mop products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
BPAWA Microfibre Mops for Cleaning Floors: Flat Floor Mop with 4 Washable Pads Wet Dry Mopping for Hard Wood Laminate Tile Vinyl Home Kitchen Surfaces Walls - 150cm Adjustable Handle
- Price
- £12.40
- Rating
- 4.6/5
- Reviews
- 1,834
- Age
- 11mo ago
wlich Microfiber Floor Mop 140CM Flat Wet Dry Dust Mop 4 Washable Pads
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago
MEXERRIS Microfibre Mops for Hardwood Cleaning Floors - Floor Flat Mop with 4 Reusable Pads & 59 Adjustable Handle - Dry Dust Mops for Wood Laminate Tile Floors Cleaning - Commercial Home Mop
- Price
- £11.59
- Rating
- 4.4/5
- Reviews
- 9,566
- Age
- 3y ago
Microfibre Mops for Cleaning Floors - BPAWA 150cm Flat Floor Mop with 4 Washable Pads Reusable Chenille Wet Dry for Mopping Dust Hard Wood Laminate Vinyl Tile Wooden Small Bathroom Kitchen Walls
- Price
- £12.23
- Rating
- 4.5/5
- Reviews
- 3,086
- Age
- 3y ago
MYSPRI Microfibre Mops for Cleaning Floors - Flat Floor Mop with 2 Washable Pads Wet Dry Dust Sweeper for Hard Wood Laminate Tile Vinyl Surfaces Walls - 150cm Long Adjustable Handle
- Price
- £10.44
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 7mo ago
Trending
90-day click momentum
Flash Speedmop Wet Mop Floor Cleaner Starter Kit For Cleaning Floors Includes: 1 Mop 6 Wet Refills Lemon Scented For A Fast & Easy Clean
- Price
- £9.37
- Rating
- 4.5/5
- Reviews
- 5,565
- Age
- 1y ago
Microfiber Mop Floor Cleaning 150 cm Stainless Steel Handle and 2 Replacement Heads Super Absorbent for kitchen living room Bathroom Garage Hardwood & Tile Floors
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 9mo ago
E-Cloth Deep Clean Floor Mop | Reusable Microfibre Flat Mop for Hardwood Laminate Tile Vinyl and Stone Floors
- Price
- £16.46
- Rating
- 4.6/5
- Reviews
- 7,047
- Age
- 16y ago
MANGOTIME Microfiber Spray Mops for Floors Cleaning Wet Dry Dust Wood Floor Mop with Refillable Bottle & 4pcs Reusable Washable Pads for Home Commercial HardWood Laminate Wood Vinyl Tile Ceramic
- Price
- £12.57
- Rating
- 4.6/5
- Reviews
- 2,497
- Age
- 1y ago
wlich Microfiber Floor Mop 140CM Flat Wet Dry Dust Mop 4 Washable Pads
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 68
- Age
- 1y ago
Newest
by launch dateMYSPRI Microfibre Mops for Cleaning Floors - Flat Floor Mop with 2 Washable Pads Wet Dry Dust Sweeper for Hard Wood Laminate Tile Vinyl Surfaces Walls - 150cm Long Adjustable Handle
- Price
- £10.44
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 7mo ago
Microfiber Mop Floor Cleaning 150 cm Stainless Steel Handle and 2 Replacement Heads Super Absorbent for kitchen living room Bathroom Garage Hardwood & Tile Floors
- Price
- £12.89
- Rating
- 4.7/5
- Reviews
- 21
- Age
- 9mo ago
Flat Mop and Bucket Set with 360 Swivel Head 2 Microfibre Mop Heads Built In Bucket Wringer & Scraper Easy to Use Mops for Cleaning Floors in Bathroom Kitchen Wood Tile Laminate
- Price
- £9.28
- Rating
- 4.2/5
- Reviews
- 543
- Age
- 9mo ago
Microfiber Mops for Cleaning Floors - Spray Floor Mop for Laminate Floors with 3 Washable Pads 1 Refillable Bottle - Wet Dry Dust Mop for Hardwood Tile Vinyl Wall Bathroom Kitchen
- Price
- £9.39
- Rating
- 4.6/5
- Reviews
- 1,236
- Age
- 9mo ago
BPAWA Microfibre Mops for Cleaning Floors: Flat Floor Mop with 4 Washable Pads Wet Dry Mopping for Hard Wood Laminate Tile Vinyl Home Kitchen Surfaces Walls - 150cm Adjustable Handle
- Price
- £12.40
- Rating
- 4.6/5
- Reviews
- 1,834
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
22 flat
Sellers
91
Top-5 brand share
59%
Top 20: 98%
Top-5 click share
46%
Top 20: 88%
Open market
35%
- BPAWA21%
- wlich14%
- Vileda9%
- MEXERRIS9%
- TDBS The Dustpan and Brush Store7%
- MANGOTIME6%
Demand
Flat Mop search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.8×
Search terms
Top Flat Mop search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- flat mop92K/yr
- microfibre mop69K/yr
- microfiber mop19K/yr
- dry mop18K/yr
- dust mop12K/yr
- dry mops for floor cleaning8K/yr
- microfibre floor mop6K/yr
- flat head mop6K/yr
- flat floor mop4K/yr
- mop microfibre4K/yr
Reviews and returns
What reviews say buyers love and hate about Flat Mop
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Breaks easily
Didnt last
Broke on first use
Bottle leaks
spilled out everywhere
started to leak
its stopped spraying
the spray doesnt work
DOES NOT SPRAY
Poor Quality
Unfortunately the bottles provided are not the best quality
Build quality is on the cheaper side
I do not love cleaning
they don't clean deeply enough
I find them to not clean well
Love
Easy to wash
Cleans really well
Cleans well
Easy to use and store
Easy to remove
Ease of use
Great value
Excellent value
less expensive
The build quality is excellent
Amazing quality
It seems to be of reasonable quality
it is very easy to install
Easy to set up
Really easy to assemble
Return
0.7% Return rate 20% Fixable by listing
this ones slightly bigger
Too small
and it felt just a little bit too short
Poor Quality
Unfortunately the bottles provided are not the best quality
Build quality is on the cheaper side
its stopped spraying
the spray doesnt work
DOES NOT SPRAY
Stopped working
obviously didn't work
it basically does nothing
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Flat Mop questions
Answered from the same tracked data.