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Flash Mop Refills

Fail

Demand is soft, at -28.5% this quarter, so Flash Mop Refills is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£88K/yr58K searches / yr
90-day growth
-28.5%search demand this quarter
Competition
65%top-5 click share · 14 brands · 60 sellers

Flapen Score

Flash Mop Refills against its category

The dotted line is the Business, Industry & Science average. Past it, Flash Mop Refills is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flash Mop Refills market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flash Mop Refills 58K times last year and spent an estimated £88K. The top 5 brands take 78% of clicks. Demand peaks in Jun. Flapen scores it 43 out of 100, a Fail.

01 · Demand

16.7% of searches ended in a purchase last week.

Shoppers searched for this 58K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.7% of those searches ended in a purchase. Searches in the last 90 days moved -28.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £88K a year.

Searches, last 12 months
58K
Growth, 90 days vs prior 90
-28.5%
Conversion, latest week
16.7%
Market size, estimated
£88Ka year
Peak month
June1.7× the quietest month
Top search term
flash power mop refill pads26K searches a year

02 · Price

A sale here is worth £9.15.

Listings sell for £9.15 on average, from £3.93 to £19.74. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £9.15 that is £5K to £7K a year per listing.

Average price
£9.15under the $15 to $100 sweet spot
Price range
£3.93–£19.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #120 within Janitorial & Sanitation Supplies. It carries 1,245 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
94%
Out of stock, average day
0.0%
Average rank
#120in Janitorial & Sanitation Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,245per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Flash Mop Refills products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£26K£35K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

60

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

17%

  • Procter & Gamble29%
  • JUYLTOOL20%
  • TINA&TONY17%
  • ILAVCLEAN6%
  • Shabba Dabba Doo6%
  • FLASH5%
  • Open — no brand owns it (8 brands, 17%)

Demand

Flash Mop Refills search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun · busiest ÷ quietest = 1.7×

Search terms

Top Flash Mop Refills search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flash power mop refill pads26K/yr
  • flash power mop pads14K/yr
  • flash power spray mop pads4K/yr
  • flash power mop refill wipes5K/yr
  • flash spray mop pads4K/yr
  • flash pads3K/yr
  • power mop pads2K/yr

Reviews and returns

What reviews say buyers love and hate about Flash Mop Refills

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%−0.04

Not fit for purpose

not as big as the orignal flash pads

Slightly bigger fit

Strength14%−0.07

flimsy

while the package did say fragile

Thickness10%−0.02

are very thick

Not as thick are genuine pads

Thick

Value For Money10%−0.03

So the originals are way too expensive

getting expensive

pricey

Advertised Vs Actual Product7%+0.47

Not what it said it was

Love

Value For Money19%−0.03

Good value for money

Excellent price

Value for money

Quality-Overall17%+1.08

Excellent product

Quality item very easy to use I'm glad I bought it

They are well constructed

Ease Of Cleaning16%+0.99

Excellent product for quick clean ups

perfect for cleaning

cleans well

Advertised Vs Actual Product11%+0.47

As advertised

As described

Does the job excellently

Ease Of Use6%+0.76

Easy to use

are easy to remove

easy to apply

Return

0.4% Return rate 58% Fixable by listing

Size-Overall41%██▆▆▅█

Not fit for purpose

not as big as the orignal flash pads

Slightly bigger fit

Advertised Vs Actual Product13%█▃█▅█▇

Not what it said it was

Compatibility-Overall12%▇▄▅█▇▃

Not compatible

Therefore not at all compatible

Quality-Overall7%▁▁█▄▅▄
Adhesion/Stickiness6%█▅▁▄▁▄

Its impossible ti peel off the adhesive strip

they just do not stick to the mop head - at all

FAQ

Common Flash Mop Refills questions

Answered from the same tracked data.