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Flash Mop Refill Pads

Maybe

Returns run at only 0.2% of orders. But the top 5 brands take 95% of clicks, so Flash Mop Refill Pads is a Maybe.

Flapen Score
53
53 / 100
Top 31% of 740 Business, Industry & Science niches · +4 vs the category median of 49
Market size
£2.0M/yr960K searches / yr
90-day growth
+0.1%search demand this quarter
Competition
71%top-5 click share · 8 brands · 125 sellers

Flapen Score

Flash Mop Refill Pads against its category

The dotted line is the Business, Industry & Science average. Past it, Flash Mop Refill Pads is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flash Mop Refill Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flash Mop Refill Pads 960K times last year and spent an estimated £2.0M. The top 5 brands take 95% of clicks. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

17.3% of searches ended in a purchase last week.

Shoppers searched for this 960K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.3% of those searches ended in a purchase. Searches in the last 90 days moved +0.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £2.0M a year.

Searches, last 12 months
960K
Growth, 90 days vs prior 90
+0.1%
Conversion, latest week
17.3%
Market size, estimated
£2.0Ma year
Peak month
July1.4× the quietest month
Top search term
flash speed mop refill wipes554K searches a year

02 · Price

A sale here is worth £12.14.

Listings sell for £12.14 on average, from £3.35 to £20.44. Amazon reports units sold in ranges. This niche sold 150K to 200K a year. The average listing sells 10,000 to 12,500 of them. At £12.14 that is £121K to £152K a year per listing.

Average price
£12.14under the $15 to $100 sweet spot
Price range
£3.35–£20.44
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
150K–200K
Units per listing a year
10,000–12,500
Revenue per listing a year
£121K–£152K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #140 within Janitorial & Sanitation Supplies. It carries 2,605 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#140in Janitorial & Sanitation Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,605per listing
Listings tracked
16

04 · Newcomers

Amazon counts 4 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Flash Mop Refill Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£201K£403K£604K£805K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

125

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

3%

  • FLASH74%
  • Flash10%
  • EMBO4%
  • ZOPPER4%
  • JUYLTOOL3%
  • Procter & Gamble2%
  • Open — no brand owns it (2 brands, 3%)

Demand

Flash Mop Refill Pads search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Flash Mop Refill Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flash speed mop refill wipes554K/yr
  • flash mop refill pads101K/yr
  • flash floor wipes47K/yr
  • flash wipes60K/yr
  • flash speed mop wipes22K/yr
  • flash speed mop refill19K/yr
  • flash mop wipes19K/yr
  • flash mop refill17K/yr
  • flash speed mop refill wet wipes10K/yr
  • floor wipes flash speed mop12K/yr

Reviews and returns

What reviews say buyers love and hate about Flash Mop Refill Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.07

more difficult to fit

Smaller than expected

too big

Ease Of Cleaning11%+0.40

messy

it takes ages to clean the floor as they stick to it

keep coming off once theyre on during Cleaning

Leak-Proof6%

arrived leaking

so leakage occurred

leaked all over the box

Value For Money6%+1.69

A bit expensive

High price

a bit pricey

Quality-Overall6%+0.28

changing a high quality product to a low quality one

Not as good as the cloths with a green strip

Poor quality

Love

Ease Of Cleaning20%+0.40

perfect for cleaning

Cleans well

Effective cleaner

Value For Money19%+1.69

Value for money

much cheaper

Great deal

Quality-Overall14%+0.28

Excellent product

They are a reliable product

As good as the branded make

Ease Of Use12%+1.29

Makes life easier

Ease of Use

are easy to remove

Smell11%+0.66

Smells fresh

Great smell

Nice fresh lemon scent

Return

0.2% Return rate 21% Fixable by listing

Leak-Proof55%▄▇▇▆██

arrived leaking

so leakage occurred

leaked all over the box

Advertised Vs Actual Product13%▂▂▄█▄▅

NOT as described

Misleading

Not what's pictured

Size-Overall6%▆▅█▄▄▂

more difficult to fit

Smaller than expected

too big

Moist/Dry5%▇█▃▄▄▄

Almost dry

not as moist as other products that I have tried

Very wet

Smell3%█▂▆▄▅▅

Its strongly scented if youre allergic to smells avoid

the new box smelled vile

Hardly any smell

FAQ

Common Flash Mop Refill Pads questions

Answered from the same tracked data.