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Flash Mop Pads

Fail

Demand is soft, at -26.0% this quarter, so Flash Mop Pads is a Fail.

Flapen Score
46
46 / 100
Ranks 447 of 740 Business, Industry & Science niches · −3 vs the category median of 49
Market size
£127K/yr94K searches / yr
90-day growth
-26.0%search demand this quarter
Competition
60%top-5 click share · 15 brands · 94 sellers

Flapen Score

Flash Mop Pads against its category

The dotted line is the Business, Industry & Science average. Past it, Flash Mop Pads is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Flash Mop Pads market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Flash Mop Pads 94K times last year and spent an estimated £127K. The top 5 brands take 74% of clicks. Flapen scores it 46 out of 100, a Fail.

01 · Demand

14.8% of searches ended in a purchase last week.

Shoppers searched for this 94K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 14.8% of those searches ended in a purchase. Searches in the last 90 days moved -26.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £127K a year.

Searches, last 12 months
94K
Growth, 90 days vs prior 90
-26.0%
Conversion, latest week
14.8%
Market size, estimated
£127Ka year
Top search term
flash mop pads27K searches a year

02 · Price

A sale here is worth £9.14.

Listings sell for £9.14 on average, from £3.93 to £19.74. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £9.14 that is £5K to £7K a year per listing.

Average price
£9.14under the $15 to $100 sweet spot
Price range
£3.93–£19.74
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£5K–£7K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #95 within Janitorial & Sanitation Supplies. It carries 1,720 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
95%
Out of stock, average day
0.3%
Average rank
#95in Janitorial & Sanitation Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,720per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Flash Mop Pads products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

94

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

20%

  • Procter & Gamble26%
  • TINA&TONY17%
  • JUYLTOOL17%
  • FLASH8%
  • ILAVCLEAN6%
  • Shabba Dabba Doo5%

Demand

Flash Mop Pads search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Flash Mop Pads search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • flash mop pads27K/yr
  • flash power mop refill pads26K/yr
  • flash power mop pads14K/yr
  • flash mop head5K/yr
  • flash power spray mop pads4K/yr
  • flash power mop refill wipes5K/yr
  • flash mop heads4K/yr
  • flash spray mop pads4K/yr
  • flash pads3K/yr
  • power mop pads2K/yr

Reviews and returns

What reviews say buyers love and hate about Flash Mop Pads

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Ease Of Cleaning15%

Poor quality wipe

I cannot clean it

messy

Size-Overall14%−0.06

more difficult to fit

Seem to have got smaller

Slightly bigger fit

Value For Money8%+0.80

Not great value as got from b

a bit pricey

A bit expensive

Advertised Vs Actual Product7%

Misleading

Not what it said it was

Not what's pictured

Thickness7%−0.04

they are like extra thick baby wipes

are very thick

Not as thick are genuine pads

Love

Ease Of Cleaning20%

Cleans well

perfect for cleaning

Excellent product for quick clean ups

Value For Money17%+0.80

Value for money

Good value for money

Excellent price

Quality-Overall14%+1.61

Excellent product

Quality item very easy to use I'm glad I bought it

They are well constructed

Ease Of Use9%+1.07

Easy to use

are easy to remove

easy to apply

Advertised Vs Actual Product9%

As advertised

As described

Does the job excellently

Return

0.2% Return rate 37% Fixable by listing

Leak-Proof37%▄█▇▄██

arrived leaking

leaked everywhere including the packaging

Be aware this item leaks

Size-Overall18%█▇▆▅▅▅

more difficult to fit

Seem to have got smaller

Slightly bigger fit

Advertised Vs Actual Product15%▃▂▅█▅▆

Misleading

Not what it said it was

Not what's pictured

Moist/Dry5%▆█▃▂▄▄
Compatibility-Overall4%▅▅▅█▅▂

FAQ

Common Flash Mop Pads questions

Answered from the same tracked data.