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Fencing

Pass

Fencing scores 67 out of 100, a Pass. Shoppers spend $159K a year here, search demand grew +20.9% this quarter, and returns run at 0.8% of orders.

Flapen Score
67
67 / 100
Top 3% of 740 Business, Industry & Science niches · +18 vs the category median of 49
Market size
£159K/yr739K searches / yr
90-day growth
+20.9%search demand this quarter
Competition
17%top-5 click share · 64 brands · 101 sellers

Flapen Score

Fencing against its category

The dotted line is the Business, Industry & Science average. Past it, Fencing is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Fencing market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Fencing 739K times last year and spent an estimated £159K. The top 5 brands take 31% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 67 out of 100, a Pass.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 739K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +20.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £159K a year.

Searches, last 12 months
739K
Growth, 90 days vs prior 90
+20.9%
Conversion, latest week
0.6%
Market size, estimated
£159Ka year
Peak month
April3.8× the quietest month
Top search term
garden fence161K searches a year

02 · Price

A sale here is worth £37.14.

Listings sell for £37.14 on average, from £4.26 to £128.37. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At £37.14 that is £0 to £4K a year per listing.

Average price
£37.14inside the $15 to $100 sweet spot
Price range
£4.26–£128.37
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #182 within Agricultural Equipment & Supplies. It carries 287 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
60%
Out of stock, average day
4.5%
Average rank
#182in Agricultural Equipment & Supplies
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
287per listing
Listings tracked
117

04 · Newcomers

Amazon counts 16 of last year's 29 launches as successful.

29 products launched here in the last 12 months. Amazon counts 16 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
29
Successful launches
16Amazon's first-year sales bar
Average brand age
41 months

Products

Top Fencing products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 17% of clicks. An open shelf where new products get seen.

£0£3K£6K£10K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

64 rising

Sellers

101

Top-5 brand share

31%

Top 20: 69%

Top-5 click share

17%

Top 20: 45%

Open market

65%

  • Thealyn11%
  • ARIFARO6%
  • WELDUN5%
  • Yeabett4%
  • Koknows4%
  • simpa4%

Demand

Fencing search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 3.8×

Search terms

Top Fencing search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • garden fence161K/yr
  • fencing108K/yr
  • picket fence84K/yr
  • fence83K/yr
  • garden fencing88K/yr
  • picket fence panels31K/yr
  • temporary fencing31K/yr
  • wooden fence15K/yr
  • fences22K/yr
  • plastic fence13K/yr

Reviews and returns

What reviews say buyers love and hate about Fencing

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall22%−0.19

Overpriced for the quality

Not Very Good Quality

the quality isn't super solid

Strength17%−0.15

Flimsy plastic

Not sturdy

bit flimsy

Size-Overall8%−0.06

too small

They were much too short

definitely not true to size

Value For Money7%+1.00

a bit pricey

Though not overly cheap to buy

However, these are expensive

Advertised Vs Actual Product5%+0.45

Nothing like the picture

Misleading size

not as described

Love

Quality-Overall21%−0.19

Good quality and very easy to place

Excellent product

Good quality well made panels

Value For Money14%+1.00

Excellent value for money

Good Value

Worth money

Strength12%−0.15

Brilliant strong

Strong wire

Strong and easy to put up

Assembly/Installation11%+1.42

Easy to put together

Easy to assemble

Easy installation

Advertised Vs Actual Product9%+0.45

Much better than expected

Exactly what I wanted

As expected

Return

0.8% Return rate 38% Fixable by listing

Size-Overall23%██▄▄▄▄

too small

They were much too short

definitely not true to size

Strength23%▆▄██▇▇

Flimsy plastic

Not sturdy

bit flimsy

Quality-Overall14%▅▇█▇▅▇

Overpriced for the quality

Not Very Good Quality

the quality isn't super solid

Advertised Vs Actual Product6%▇▃▇▇█▇

Nothing like the picture

Misleading size

not as described

Defective Material/Parts6%▆█▅▆█▆

FAQ

Common Fencing questions

Answered from the same tracked data.