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Face Masks Covid

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -35.0% this quarter, so Face Masks Covid is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 49
Market size
£71K/yr144K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
47%top-5 click share · 20 brands · 32 sellers

Flapen Score

Face Masks Covid against its category

The dotted line is the Business, Industry & Science average. Past it, Face Masks Covid is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Masks Covid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Masks Covid 144K times last year and spent an estimated £71K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
5.9%
Market size, estimated
£71Ka year
Peak month
December4.3× the quietest month
Top search term
face masks covid88K searches a year

02 · Price

A sale here is worth £8.31.

Listings sell for £8.31 on average, from £2.16 to £24.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.31 that is £2K to £4K a year per listing.

Average price
£8.31under the $15 to $100 sweet spot
Price range
£2.16–£24.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #21 within Professional Medical Supplies. It carries 1,230 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
82%
Out of stock, average day
6.9%
Average rank
#21in Professional Medical Supplies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,230per listing
Listings tracked
28

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Face Masks Covid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

32

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

34%

  • The Adventure Mask22%
  • Step Ahead11%
  • Cleanstro11%
  • AirGearPro10%
  • Komonee8%
  • Aspect4%

Demand

Face Masks Covid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Face Masks Covid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • face masks covid88K/yr
  • covid mask26K/yr
  • covid masks12K/yr
  • face mask covid11K/yr
  • covid face masks4K/yr
  • covid masks disposable4K/yr

Reviews and returns

What reviews say buyers love and hate about Face Masks Covid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.15

Too small

Not a secure fit

a bit too large for me

Quality-Overall16%+2.47

Very low quality mask

Poor quality

needs to be quality checked definitely not worth the money

Comfort-Overall6%−0.02

Not comfortable

so is uncomfortable immediately on the back of the ears

has a bad chemical odour - so not comfortable at all

Material Quality5%−0.06

Also material is cheap

Very flimsy and loose material I would not recommend

Too small and tight on the face material is cheap rubbish

Advertised Vs Actual Product5%+0.68

BEWARE - MIS SOLD ADVERTISING

Description not correct

Inaccurate listing, waste of money

Love

Quality-Overall36%+2.47

Very good product came as described

Good quality face masks

Excellent quality

Value For Money14%+1.12

Good for the price

Good value for money

Good value for money

Advertised Vs Actual Product12%+0.68

As described

They are as advertised

Does the job

Size-Overall10%−0.15

The fit is comfortable

Fit well

Mask fits comfortably

Comfort-Overall9%−0.02

COMFORTABLE MASKS

Comfortable to wear

Comfortable to wear for hours at a time

Return

0.4% Return rate 65% Fixable by listing

Size-Overall38%▅▇▄▇▆█

Too small

Not a secure fit

a bit too large for me

Advertised Vs Actual Product12%█▅▆▄▅▇

BEWARE - MIS SOLD ADVERTISING

Description not correct

Inaccurate listing, waste of money

Quality-Overall12%█▂▂▅█▅

Very low quality mask

Poor quality

needs to be quality checked definitely not worth the money

Functionality-Overall5%▃█▃▃▁▃
Smell4%█▂▁▁▇▄

the smell has made me feel quite ill

though the smell is tolerable for me there is still a weird scent

Kept out some strong noxious smells

FAQ

Common Face Masks Covid questions

Answered from the same tracked data.