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Face Masks Covid

Maybe

An estimated 0.4% of orders come back. But demand is soft, at -35.0% this quarter, so Face Masks Covid is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 49
Market size
£71K/yr144K searches / yr
90-day growth
-35.0%search demand this quarter
Competition
47%top-5 click share · 20 brands · 32 sellers

Flapen Score

Face Masks Covid against its category

The dotted line is the Business, Industry & Science average. Past it, Face Masks Covid is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Face Masks Covid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Face Masks Covid 144K times last year and spent an estimated £71K. The top 5 brands take 62% of clicks. Demand peaks in Jan–Oct–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 144K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
144K
Growth, 90 days vs prior 90
-35.0%
Conversion, latest week
5.9%
Market size, estimated
£71Ka year
Peak month
December4.3× the quietest month
Top search term
face masks covid88K searches a year

02 · Price

A sale here is worth £8.31.

Listings sell for £8.31 on average, from £2.16 to £24.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £8.31 that is £2K to £4K a year per listing.

Average price
£8.31under the $15 to $100 sweet spot
Price range
£2.16–£24.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #21 within Professional Medical Supplies. It carries 1,230 reviews at 4.30 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
82%
Out of stock, average day
6.9%
Average rank
#21in Professional Medical Supplies
Average rating
4.30 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,230per listing
Listings tracked
28

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Face Masks Covid products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

32

Est. top-5 brand share

62%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 89%

Open market

34%

  • The Adventure Mask22%
  • Step Ahead11%
  • Cleanstro11%
  • AirGearPro10%
  • Komonee8%
  • Aspect4%

Demand

Face Masks Covid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KHoliday '24Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 4.3×

Search terms

Top Face Masks Covid search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • face masks covid88K/yr
  • covid mask26K/yr
  • covid masks12K/yr
  • face mask covid11K/yr
  • covid face masks4K/yr
  • covid masks disposable4K/yr

Reviews and returns

What reviews say buyers love and hate about Face Masks Covid

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
0.4%of orders come back
“Too small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Face Masks Covid questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data