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Face Masks Covid

Face Masks Covid shows low returns (0.4%), but soft demand (-35.0% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 18Growth 8Conversion 66Competition 64Returns 98Price range 42Avg price 23Brand share 72Review moat 57Quality gap 75
This niche Category average

Is Face Masks Covid profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Face Masks Covid is a £71K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Worth a look — 50/100.

Face Masks Covid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -35.0% over the last 90 days and 5.9% of searches end in a purchase.

£71K

revenue / yr

Units sold / yr15K
Search volume / yr-35.0%144K
Conversion rate5.9%
Avg price£8.31

Who owns the niche?

The top 5 brands hold 62% of demand, so 38% of the market is open.

38%

open market share

Brands · sellers20 · 32
Top-5 product click share47%
Open market38%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement89%
New entrants (1y)1· 0 succeeded
Avg rating4.3★
Avg reviews1,230

Top Face Masks Covid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£8K£11K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 flat

Sellers

32

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

47%

Top 20: 89%

Open market

34%

  • The Adventure Mask22%
  • Step Ahead11%
  • Cleanstro11%
  • AirGearPro10%
  • Komonee8%
  • Aspect4%

Face Masks Covid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume144KCVR5.9%Products28Brands20Top 5 Brands62%OOS Rate6.9%Rating4.3★Reviews1,230Avg BSR#21
20K15KHoliday '24Spike '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Dec · busiest ÷ quietest = 4.3×

Top Face Masks Covid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • face masks covid88K/yr
  • covid mask26K/yr
  • covid masks12K/yr
  • face mask covid11K/yr
  • covid face masks4K/yr
  • covid masks disposable4K/yr

What reviews say buyers love and hate about Face Masks Covid

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Quality-Overall36%

Very good product came as described

Value For Money14%

Good for the price

Advertised Vs Actual Product12%

As described

Size-Overall10%

The fit is comfortable

Comfort-Overall9%

COMFORTABLE MASKS

What buyers complain about

70% of reviews
Size-Overall21%

Too small

Quality-Overall16%

Very low quality mask

Comfort-Overall6%

Not comfortable

Material Quality5%

Also material is cheap

Advertised Vs Actual Product5%

BEWARE - MIS SOLD ADVERTISING

Face Masks Covid return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

65%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
38%
2Advertised Vs Actual Product
12%
3Quality-Overall
12%
4Functionality-Overall
5%
5Smell
4%

Common Face Masks Covid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Face Masks Covid 50/100 on Amazon United Kingdom — Worth a look. The niche generates £71K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -35.0% over the last 90 days.
Search demand for Face Masks Covid on Amazon United Kingdom peaks in Jan–Oct–Dec, where the busiest month runs 4.3× the quietest.