face masks covid
Worth a lookShows low returns (0.4%), but soft demand (-35.0% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,229.71avg incumbent reviews — the moat a new listing must climb
Price range
Okay£2.16–£24.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£8.31avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 144K searches
Growth
Bad-35.0%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, face masks covid is a £71K/yr Amazon United Kingdom market (144K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jan–Oct–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
face masks covid market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- £104K–£125K
- units × avg price
- Conversion rate
- 5.9%
- Avg BSR
- #21
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 89%
- Out of stock
- 6.9%
- Avg brand age
- 41 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
20 flat
Sellers
32
Top-5 brand share
62%
Top 20: 100%
Top-5 click share
47%
Top 20: 89%
Open market
34%
- The Adventure Mask22%
- Step Ahead11%
- Cleanstro11%
- AirGearPro10%
- Komonee8%
- Aspect4%
Demand & seasonality
Weekly Amazon search volume, last 90 weeks — -35.0% search growth over the last 90 days.Peak months: Jan, Oct, Dec · busiest ÷ quietest = 4.3×
Top face masks covid search terms
- face masks covid88K/yr
- covid mask26K/yr
- covid masks12K/yr
- face mask covid11K/yr
- covid face masks4K/yr
- covid masks disposable4K/yr
Top face masks covid products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
The Adventure Face Mask FFP3 Certified Respirator with Ear Loops Compact Fit for Smaller Faces Box of 10 White
The Adventure Mask£8.324.0★144 rev
Step Ahead | 5 Pack Triple Layer Cotton Black Face Mask (Pack of 5) Unisex Reusable Fashion Washable | Nano Mesh Water Repellent Layer- Protects from Dust Pollution Droplets
Step Ahead£6.424.6★3,399 rev
AirGearPro FFP2 Mask with Valve (10-Pack) FFP2 Respirator Mask & Dust Mask for Fine Dust Sanding & Building Work PPE Respiratory Mask
AirGearPro£13.584.0★13 rev
Cleanstro FFP2 Mask Pack of 25 - Hand Checked For Quality - Disposable FFP2 / KN95 Mask With 5 Layered Webbing Fibers - A Must Have High Filtration Mask For Outdoor (Packaging may Vary)
Cleanstro£8.194.3★1,178 rev
Komonee Pack of 10 Disposable Blue Face Masks: 3 Ply High Filtration & Dustproof Mouth Cover Covering Protective Breathable Masks For Men Women Outdoors Indoors Workplace Shops
Komonee£3.224.4★357 rev
Newest
by launch date
Disposable Face Masks Breathable 3-Layer Face Mask ( 50 Masks 1 Box ) Procedure Masks with Soft Elastic Ear Loops Lightweight Disposable Masks Daily Use Mask for Travel & Public Safety Dust Mask.
RAP Gloves£3.8316 rev
AirGearPro FFP2 Mask with Valve (10-Pack) FFP2 Respirator Mask & Dust Mask for Fine Dust Sanding & Building Work PPE Respiratory Mask
AirGearPro£13.5813 rev
AirGearPro FFP3 Face Mask with Exhalation Valve Filtration Respirator for Adults Comfortable Protective FFP3 Mask for Dust Painting Construction Pack of 20
AirGearPro£24.27273 rev
firmsafeT Premium Disposable Face Masks 100 Pack Blue 3-Ply Type IIR General Use Masks with Elastic Ear Loops Breathable Triple Layer Protection for Men & Women
firmsafeT£5.98116 rev
Fusion Vibes 100 Pack Disposable Face Masks 3 Ply | Blue Breathable Protective Masks | Elastic Ear Loop Nose & Mouth Covering | Adults & Kids | Home Office School | UK Seller (100)
Fusion Vibes£5.90440 rev
Trending
90-day click momentumAirGearPro FFP3 Face Mask with Exhalation Valve Filtration Respirator for Adults Comfortable Protective FFP3 Mask for Dust Painting Construction Pack of 20
AirGearPro£24.274.4★
The Adventure Face Mask FFP3 Certified Respirator with Ear Loops Compact Fit for Smaller Faces Box of 10 White
The Adventure Mask£8.324.0★
VEVOX FFP3 Dust Mask - Set of 5 - Valved Face Masks - Respirator - Protection e.g. for Construction Sanding Spray Painting Cleaning Mould Fine Dusts or Asbestos Particles
VEVOX£14.894.5★
The Adventure Mask Face Mask FFP3 for Smaller Faces with Ear Loops Safety Mask 5-Layer CE Certified PPE Masks Box of 10 Black
The Adventure Mask£8.424.0★
AirGearPro FFP2 Mask with Valve (10-Pack) FFP2 Respirator Mask & Dust Mask for Fine Dust Sanding & Building Work PPE Respiratory Mask
AirGearPro£13.584.0★
What buyers say about face masks covid
What buyers praise and complain about, mined from review topics.What buyers love
“Very good product came as described”
“Good for the price”
“As described”
“The fit is comfortable”
“COMFORTABLE MASKS”
“Loads of masks and double protection”
“Easy to use”
“breathable”
“not flimsy like some others”
“Elastic straps well attached and strong”
What buyers complain about
“Too small”
“Very low quality mask”
“Not comfortable”
“Also material is cheap”
“BEWARE - MIS SOLD ADVERTISING”
“the smell has made me feel quite ill”
“and crushes the ears as I guess the straps are too short”
“Poor design”
“still had the irritation”
“we both found after 1-2 hours in the plane it started to hurt our ears”
Top return reasons
Common questions
- Is face masks covid profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -35.0%. Flapen's verdict: Worth a look (50/100).
- How competitive is the face masks covid niche?
- 20 brands and 32 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.
- What do buyers complain about in face masks covid?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Comfort-Overall. The return rate is 0.4%.
- When does demand for face masks covid peak?
- Demand peaks in Jan–Oct–Dec; the busiest month runs 4.3× the quietest.
- What does it cost to enter the face masks covid niche?
- Listings span £2.16–£24.27; the average listing price is £8.31 (sweet spot $15–$100). The average incumbent carries 1,230 reviews — the moat a new listing must climb.