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Eye Wash First Aid

Fail

Prices span $2.49–$9.97, mostly outside the sweet spot, so Eye Wash First Aid is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£72K/yr57K searches / yr
90-day growth
+8.6%search demand this quarter
Competition
71%top-5 click share · 14 brands · 35 sellers

Flapen Score

Eye Wash First Aid against its category

The dotted line is the Business, Industry & Science average. Past it, Eye Wash First Aid is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Wash First Aid market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eye Wash First Aid 57K times last year and spent an estimated £72K. The top 5 brands take 79% of clicks. Demand peaks in Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

20.7% of searches ended in a purchase last week.

Shoppers searched for this 57K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 20.7% of those searches ended in a purchase. Searches in the last 90 days moved +8.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £72K a year.

Searches, last 12 months
57K
Growth, 90 days vs prior 90
+8.6%
Conversion, latest week
20.7%
Market size, estimated
£72Ka year
Peak month
July1.9× the quietest month
Top search term
eye wash pods14K searches a year

02 · Price

A sale here is worth £6.06.

Listings sell for £6.06 on average, from £2.49 to £9.97. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 500 to 750 of them. At £6.06 that is £3K to £5K a year per listing.

Average price
£6.06under the $15 to $100 sweet spot
Price range
£2.49–£9.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #328 within Occupational Health & Safety Products. It carries 750 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
88%
Out of stock, average day
1.1%
Average rank
#328in Occupational Health & Safety Products
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
750per listing
Listings tracked
16

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 71 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
71 months

Products

Top Eye Wash First Aid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£29K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 rising

Sellers

35

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

16%

  • Safety First Aid Group33%
  • Lewis-Plast25%
  • JFA Medical7%
  • General Medi7%
  • VSafety7%
  • Sold By 5G Direct4%
  • Open — no brand owns it (8 brands, 16%)

Demand

Eye Wash First Aid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top Eye Wash First Aid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eye wash pods14K/yr
  • saline pods10K/yr
  • sterile saline pods6K/yr
  • saline eye wash pods5K/yr
  • eye wash first aid17K/yr
  • eyewash pods3K/yr
  • first aid eye wash3K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Wash First Aid

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product10%−0.05

as it's quite misleading

Terrible misleading description hidden from view for purchasers

Non-reusable; Misleading

Functionality-Overall10%−0.04

the cap does not go back on

Not that effective

Lid doesnt have functionality to screw back on

Ease Of Use9%−0.02

Once opened, however, it is impossible to close

Only good for ONE use

Top twists off

Design-Overall8%−0.03

Bad bottle design

The bottle design is quite basic

Ridiculous design

Disinfection8%−0.05

So any bacteria can go inside the bottle

Leaving it open with lid sat in top isn't very sterile in my opinion

Love

Value For Money20%+1.75

Good value and quality good suppy really good to keep in the medicine cabinet

Good price

Great value

Ease Of Use14%−0.02

It is easy to pour

Easy to use

Theyre easy to open

Quality-Overall14%−0.02

Great quality

Overall, this is a reliable, no-fuss solution that does exactly what it should

Good product

Eye-Hygiene13%+1.00

So far am loving this product I have dry eyes

Convenient eye care

Effective way to maintain good eye hygiene

Advertised Vs Actual Product7%−0.05

Did the job

As described

does exactly what its meant to do

Return

0.1% Return rate 45% Fixable by listing

Size-Overall36%▁▁▆█▁▁
Smell9%▁▁▁▁█▁
Quality-Overall9%▁▁▁▁█▁
Lenses9%▁▁▁▁▁█
Itch Relief9%

FAQ

Common Eye Wash First Aid questions

Answered from the same tracked data.