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Eye Wash

Fail

Prices span $2.49–$16.04, mostly outside the sweet spot, so Eye Wash is a Fail.

Flapen Score
49
49 / 100
Ranks 357 of 740 Business, Industry & Science niches · on the category median
Market size
£255K/yr201K searches / yr
90-day growth
+12.4%search demand this quarter
Competition
73%top-5 click share · 11 brands · 84 sellers

Flapen Score

Eye Wash against its category

The dotted line is the Business, Industry & Science average. Past it, Eye Wash is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Eye Wash market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Eye Wash 201K times last year and spent an estimated £255K. The top 5 brands take 87% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 18.7% of those searches ended in a purchase.

Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.

Searches, last 12 months
201K
Growth, 90 days vs prior 90
+12.4%
Conversion, latest week
18.7%
Market size, estimated
£255Ka year
Peak month
June1.5× the quietest month
Top search term
eye wash116K searches a year

02 · Price

A sale here is worth £6.77.

Listings sell for £6.77 on average, from £2.49 to £16.04. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £6.77 that is £14K to £17K a year per listing.

Average price
£6.77under the $15 to $100 sweet spot
Price range
£2.49–£16.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£14K–£17K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Occupational Health & Safety Products. It carries 677 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
93%
Out of stock, average day
0.0%
Average rank
#38in Occupational Health & Safety Products
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
677per listing
Listings tracked
14

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
57 months

Products

Top Eye Wash products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 73% of clicks. A locked shelf that new listings rarely crack.

£0£26K£51K£77K£102K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

84

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

73%

Top 20: 100%

Open market

10%

  • Optrex46%
  • Lewis-Plast16%
  • Vizulize11%
  • Safety First Aid Group8%
  • General Medi5%
  • VSafety3%
  • Open — no brand owns it (5 brands, 10%)

Demand

Eye Wash search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Eye Wash search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eye wash116K/yr
  • optrex eye wash42K/yr
  • eye wash solution15K/yr
  • eyewash12K/yr
  • optrex eye wash with eye bath9K/yr
  • optrex eye bath3K/yr
  • eyewash solution4K/yr

Reviews and returns

What reviews say buyers love and hate about Eye Wash

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Value For Money”
9%of negative reviews mention “Value For Money”
0.1%of orders come back
“Good product a bit expensive”
A buyer, on “Value For Money”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Eye Wash questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data