Eye Wash
FailPrices span $2.49–$16.04, mostly outside the sweet spot, so Eye Wash is a Fail.
- Flapen Score
- 49 / 100Ranks 357 of 740 Business, Industry & Science niches · on the category median49
- Market size
- £255K/yr201K searches / yr
- 90-day growth
- +12.4%search demand this quarter
- Competition
- 73%top-5 click share · 11 brands · 84 sellers
Flapen Score
Eye Wash against its category
The dotted line is the Business, Industry & Science average. Past it, Eye Wash is stronger. Inside it, weaker.
Market
The Eye Wash market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Eye Wash 201K times last year and spent an estimated £255K. The top 5 brands take 87% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
18.7% of searches ended in a purchase last week.
Shoppers searched for this 201K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.7% of those searches ended in a purchase. Searches in the last 90 days moved +12.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £255K a year.
- Searches, last 12 months
- 201K
- Growth, 90 days vs prior 90
- +12.4%
- Conversion, latest week
- 18.7%
- Market size, estimated
- £255Ka year
- Peak month
- June1.5× the quietest month
- Top search term
- eye wash116K searches a year
02 · Price
A sale here is worth £6.77.
Listings sell for £6.77 on average, from £2.49 to £16.04. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £6.77 that is £14K to £17K a year per listing.
- Average price
- £6.77under the $15 to $100 sweet spot
- Price range
- £2.49–£16.04
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,000–2,500
- Revenue per listing a year
- £14K–£17K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #38 within Occupational Health & Safety Products. It carries 677 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 93%
- Out of stock, average day
- 0.0%
- Average rank
- #38in Occupational Health & Safety Products
- Average rating
- 4.49 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 677per listing
- Listings tracked
- 14
04 · Newcomers
Amazon counts 1 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Eye Wash products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Optrex Multi Action Eye Wash 300 ml for Gentle and Effective Relief Itchy Irritated Tired Uncomfortable Eyes Easy to Use
- Price
- £5.53
- Rating
- 4.7/5
- Reviews
- 442
- Age
- 2y ago
Optrex Multi Action Eye Wash 100 ml for Gentle and Effective Relief Itchy Irritated Tired Uncomfortable Eyes Easy to Use
- Price
- £3.58
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 2y ago
Vizulize Multi Action Eye Wash 300ml with Eye Bath | Cleanses & Refreshes Eyes | Soothes Tired Dry & Irritated Eyes | pH Balanced | Suitable for Contact Lens Users
- Price
- £4.91
- Rating
- 4.5/5
- Reviews
- 991
- Age
- 11y ago
Lewis-Plast Saline Eye Wash Solution 500ml Bottle for Safe and Effective Eye Care
- Price
- £2.49
- Rating
- 4.2/5
- Reviews
- 1,049
- Age
- 6y ago
Safety First Aid Group HypaClens Saline Eye Wash Pods (Pack of 25)
- Price
- £7.58
- Rating
- 4.7/5
- Reviews
- 3,375
- Age
- 15y ago
Trending
90-day click momentum
V Safety 25 x Sterile Saline Eye Wash Pods 20ml - 0.9% Sodium Chloride Eyewash Solution - Single Use Eye Pods for First Aid and Emergency Rinse - Irrigation Minor Irritation Portable First Aid Kit Use
- Price
- £6.52
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 10mo ago
Saline Eye Wash Station Refill 500ml
- Price
- £2.81
- Rating
- 4.4/5
- Reviews
- 604
- Age
- 17y ago
OCAL Multi Action Eyewash - 100ml with Eye Wash Cup - 7.2pH Balanced Ophthalmic Eyewash Solution for Irritation Redness Dryness & Tired Eyes Gentle Eye Rinse Suitable for Contact Lens Users
- Price
- £5.00
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 1y ago
Safety First Aid Group HypaClens Saline Eye Wash Pods (Pack of 25)
- Price
- £7.58
- Rating
- 4.7/5
- Reviews
- 3,375
- Age
- 15y ago
Lewis-Plast Saline Eye Wash Solution 500ml Bottle for Safe and Effective Eye Care
- Price
- £2.49
- Rating
- 4.2/5
- Reviews
- 1,049
- Age
- 6y ago
Newest
by launch dateV Safety 25 x Sterile Saline Eye Wash Pods 20ml - 0.9% Sodium Chloride Eyewash Solution - Single Use Eye Pods for First Aid and Emergency Rinse - Irrigation Minor Irritation Portable First Aid Kit Use
- Price
- £6.52
- Rating
- 4.3/5
- Reviews
- 40
- Age
- 10mo ago
OCAL Multi Action Eyewash - 100ml with Eye Wash Cup - 7.2pH Balanced Ophthalmic Eyewash Solution for Irritation Redness Dryness & Tired Eyes Gentle Eye Rinse Suitable for Contact Lens Users
- Price
- £5.00
- Rating
- 3.9/5
- Reviews
- 28
- Age
- 1y ago
Optrex Multi Action Eye Wash 300 ml for Gentle and Effective Relief Itchy Irritated Tired Uncomfortable Eyes Easy to Use
- Price
- £5.53
- Rating
- 4.7/5
- Reviews
- 442
- Age
- 2y ago
Optrex Multi Action Eye Wash 100 ml for Gentle and Effective Relief Itchy Irritated Tired Uncomfortable Eyes Easy to Use
- Price
- £3.58
- Rating
- 4.7/5
- Reviews
- 514
- Age
- 2y ago
Optrex Multi-Action Eye Wash Solution Suitable for Tired Uncomfortable Irritated Eyes 300ml Optrex Eye Wash Solution (Pack of 2)
- Price
- £16.04
- Rating
- 4.6/5
- Reviews
- 224
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
84
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
73%
Top 20: 100%
Open market
10%
- Optrex46%
- Lewis-Plast16%
- Vizulize11%
- Safety First Aid Group8%
- General Medi5%
- VSafety3%
- Open — no brand owns it (5 brands, 10%)
Demand
Eye Wash search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Eye Wash search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eye wash116K/yr
- optrex eye wash42K/yr
- eye wash solution15K/yr
- eyewash12K/yr
- optrex eye wash with eye bath9K/yr
- optrex eye bath3K/yr
- eyewash solution4K/yr
Reviews and returns
What reviews say buyers love and hate about Eye Wash
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Good product a bit expensive
Cost
A waste of money
Bad bottle design
The bottle design is quite basic
Ridiculous design
as it's quite misleading
Terrible misleading description hidden from view for purchasers
Non-reusable; Misleading
Won't reseal, had to throw out
will then need to be discarded
Non reusable or resealable bottle mahes this a once use only
Once opened, however, it is impossible to close
Only good for ONE use
Top twists off
Love
loads cheaper so all good
Good price
Great value
Good for eyes
It helps my eyes feel and look better
Effective way to maintain good eye hygiene
Brilliant quality
Overall, this is a reliable, no-fuss solution that does exactly what it should
Excellent product
It is easy to pour
Easy to use
Theyre easy to open
Did the job
As described
Does as it says
Return
0.1% Return rate 27% Fixable by listing
Once opened the top doesn't fit
You might be better with smaller size
Good product a bit expensive
Cost
A waste of money
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Eye Wash questions
Answered from the same tracked data.