Esp32
Esp32 shows a thin review moat (215 avg reviews), but a small market ($74K/yr) keeps it on the watch list.
Flapen Score
Is Esp32 profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Esp32 is a £74K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 50/100.
Esp32: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +1.0% over the last 90 days and 2.6% of searches end in a purchase.
£74K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.
0/100
page quality · 35 products
Top Esp32 products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
ELEGOO ESP-32 Development Board 2PCS USB C 2.4GHz Dual Mode WiFi+Bluetooth Dual Core Microcontroller for Arduino IDE Support MicroPython NodeMCU AP/STA/AP+STA CP2102 Chip
- Price
- £11.40
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 2y ago
ELEGOO ESP-32 Development Board 3PCS USB C 2.4GHz Dual Mode WiFi+Bluetooth Dual Core Microcontroller for Arduino IDE Support MicroPython NodeMCU AP/STA/AP+STA CP2102 Chip
- Price
- £15.14
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 2y ago
diymore 3PCS ESP32 Development Board Type C ESP-32 2.4GHz Dual Mode WiFi+Bluetooth Microcontroller CH340C Chip Module for Arduino IDE Support MicroPython NodeMCU AP/STA/AP+STA
- Price
- £11.78
- Rating
- 4.2/5
- Reviews
- 366
- Age
- 1y ago
ESP32 WROOM-32 Development Board Wi-Fi Bluetooth BLE 2.4 GHz
- Price
- £10.12
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 1y ago
ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 9mo ago
Trending
90-day click momentum
Ideaspark ESP32 Development Board with Integrated 0.96-Inch OLED Display WiFi + BLE Wireless Module USB Interface Compatible with CH340 Driver for Arduino and MicroPython (Pre-Soldered Headers)
- Price
- £5.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
ESP Quick Change Ronnie Booms: Camo Brown Small 0.3g
- Price
- £7.17
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 4y ago
ESP Trig Hammer Barbed Ronnie Rig : 5
- Price
- £6.27
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 5y ago
GIONAR 3PCS ESP32 Development Board CH340C TYPE-C Dual-Core WiFi + Bluetooth with USB-C Support Arduino IDE & MicroPython/NodeMCU AP/STA/AP+STA CP2102 Chip
- Price
- £11.81
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
XTVTX ESP-32 DevKitC ESP-32 Development Board NodeMCU-32 ESP-WROOM 32D CP2102 Chip Successor module of the ESP-32 DevKit compatible with IDE
- Price
- £5.20
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 2y ago
Newest
by launch dateIdeaspark ESP32 Development Board with Integrated 0.96-Inch OLED Display WiFi + BLE Wireless Module USB Interface Compatible with CH340 Driver for Arduino and MicroPython (Pre-Soldered Headers)
- Price
- £5.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago
GIONAR 3PCS ESP32 Development Board CH340C TYPE-C Dual-Core WiFi + Bluetooth with USB-C Support Arduino IDE & MicroPython/NodeMCU AP/STA/AP+STA CP2102 Chip
- Price
- £11.81
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago
ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 9mo ago
GLEDOPTO ESP32 WLED Digital LED Controller with 4 Channel 15A Fuse Mic Sound UART DIY FCOB Addressable Strip Light for WS2811 WS2812 SK6812 TM1814 WS2813 WS2815 (GL-C-017WL-D)
- Price
- £25.05
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 1y ago
diymore 4PCS ESP32-C3 Development Board Mini ESP32 C3 Mini WiFi Bluetooth Module for IOT Projects
- Price
- £12.13
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
21 rising
Sellers
37
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
51%
Top 20: 87%
Open market
24%
- ELEGOO37%
- diymore16%
- DST8%
- FREENOVE7%
- JZK5%
- ESP4%
Esp32 demand & seasonality
Weekly search volume, with the niche's key stats alongside.
No pronounced peak months · busiest ÷ quietest = 1.6×
Top Esp32 search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- esp32152K/yr
- esp32 development board18K/yr
- esp16K/yr
- esp 329K/yr
- esp32 devkit3K/yr
- esp32 devkit v13K/yr
- esp32 wroom4K/yr
- esp32 board2K/yr
What reviews say buyers love and hate about Esp32
What buyers mention most, as a share of all reviews.
What buyers love
78% of reviews“Great value”
“Works as advertised”
“connecting thunder fast”
“seems compatible, do not have to press boot loader button as much as on some other clones”
“That makes it a lot more convenient than some of the others”
What buyers complain about
73% of reviews“I just wish they would have simply ensured quality control is better”
“Something to note that is absent from the instructions that beginners may not know is that you may need to install drivers for the specific ESP-32 chip in order for Arduino IDE to detect it”
“Beware that the description is wrong”
“try to connect anything else the regular gets very hot”
“Wifi not working”
Esp32 return rate & reasons
Why buyers send it back, as a share of all return requests.
1.3%
Return rate
5%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Esp32 questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
