Is esp32 profitable to sell on Amazon United Kingdom?

The niche generates £74K/yr across 35 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (50/100).

How competitive is the esp32 niche?

21 brands and 37 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in esp32?

Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Advertised Vs Actual Product. The return rate is 1.3%.

When does demand for esp32 peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the esp32 niche?

Listings span £4.92–£40.63; the average listing price is £13.78 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.

esp32

Worth a look

Shows a thin review moat (215 avg reviews), but a small market ($74K/yr) keeps it on the watch list.

Review moat

Great215.2

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.3%

return rate — above 5% kills the launch gate

Price range

Good£4.92–£40.63

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good£13.78

avg listing price — sweet spot $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Competition

Good51%

top-5 click share — leaders hold, buyers still browse

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.6%

search→purchase rate — share of searches ending in a sale

Growth

Okay+1.0%

90-day search growth — must beat 0% to launch

Market size

Bad£74K

£74K/yr · 207K searches

According to Flapen's Amazon United Kingdom niche tracking, esp32 is a £74K/yr Amazon United Kingdom market (207K searches/yr). The top 5 brands hold 73% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

esp32 market data

Units sold / yr: 6K–8K; avg 250–500/product
Revenue / yr: £83K–£110K; units × avg price
Conversion rate: 2.6%
Avg BSR: #144
Page quality: 0%
Prime: 97%
Sponsored: 80%
Out of stock: 0.6%
Avg brand age: 37 months
Avg seller age: 182 days

Competition & brand share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

Brands

21 rising

Sellers

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

51%

Top 20: 87%

Open market

24%

ELEGOO37%
diymore16%
DST8%
FREENOVE7%
JZK5%
ESP4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top esp32 search terms

esp32152K/yr +0.9%2.7% conv.
esp32 development board18K/yr -10.9%3.0% conv.
esp16K/yr +9.8%0.2% conv.
esp 329K/yr +1.5%2.9% conv.
esp32 devkit3K/yr +37.2%3.4% conv.
esp32 devkit v13K/yr +14.9%6.6% conv.
esp32 wroom4K/yr -22.9%4.1% conv.
esp32 board2K/yr +9.0%3.1% conv.

All search terms

Top esp32 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

ELEGOO ESP-32 Development Board 2PCS USB C 2.4GHz Dual Mode WiFi+Bluetooth Dual Core Microcontroller for Arduino IDE Support MicroPython NodeMCU AP/STA/AP+STA CP2102 Chip

ELEGOO£11.404.6★630 rev

ELEGOO ESP-32 Development Board 3PCS USB C 2.4GHz Dual Mode WiFi+Bluetooth Dual Core Microcontroller for Arduino IDE Support MicroPython NodeMCU AP/STA/AP+STA CP2102 Chip

ELEGOO£15.144.6★630 rev

diymore 3PCS ESP32 Development Board Type C ESP-32 2.4GHz Dual Mode WiFi+Bluetooth Microcontroller CH340C Chip Module for Arduino IDE Support MicroPython NodeMCU AP/STA/AP+STA

diymore£11.784.2★366 rev

ESP32 WROOM-32 Development Board Wi-Fi Bluetooth BLE 2.4 GHz

DST£10.124.2★20 rev

ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE

ELEGOO£31.594.4★56 rev

Newest

by launch date

Ideaspark ESP32 Development Board with Integrated 0.96-Inch OLED Display WiFi + BLE Wireless Module USB Interface Compatible with CH340 Driver for Arduino and MicroPython (Pre-Soldered Headers)

ideaspark£5.790 rev

1mo ago

GIONAR 3PCS ESP32 Development Board CH340C TYPE-C Dual-Core WiFi + Bluetooth with USB-C Support Arduino IDE & MicroPython/NodeMCU AP/STA/AP+STA CP2102 Chip

GIONAR£11.812 rev

8mo ago

ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE

ELEGOO£31.5956 rev

9mo ago

GLEDOPTO ESP32 WLED Digital LED Controller with 4 Channel 15A Fuse Mic Sound UART DIY FCOB Addressable Strip Light for WS2811 WS2812 SK6812 TM1814 WS2813 WS2815 (GL-C-017WL-D)

GLEDOPTO£25.0567 rev

1y ago

diymore 4PCS ESP32-C3 Development Board Mini ESP32 C3 Mini WiFi Bluetooth Module for IOT Projects

diymore£12.1363 rev

1y ago

What buyers say about esp32

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money18%

“Great value”

Advertised Vs Actual Product11%

“Works as advertised”

Connectivity-Overall10%

“connecting thunder fast”

Compatibility-Overall8%

“seems compatible, do not have to press boot loader button as much as on some other clones”

Ease Of Use7%

“That makes it a lot more convenient than some of the others”

Assembly/Installation7%

“Very easy to setup tutorial is excellent the best kit I have seen and used”

Quality-Overall6%

“got a good branded board”

Design-Overall5%

“Looks great if it works”

Functionality-Overall3%

“Can confirm these are correct and working perfectly, EXCEPT the listing states Quad PSRAM,”

Signal Strength3%

“Signal is strong”

What buyers complain about

Quality-Overall12%

“I just wish they would have simply ensured quality control is better”

Instructions/User Manual/Troubleshooting10%

“Something to note that is absent from the instructions that beginners may not know is that you may need to install drivers for the specific ESP-32 chip in order for Arduino IDE to detect it”

Advertised Vs Actual Product10%

“Beware that the description is wrong”

Heating9%

“try to connect anything else the regular gets very hot”

Connectivity-Overall7%

“Wifi not working”

Size-Overall6%

“are very small”

Value For Money6%

“Very disappointing for £10”

Ease Of Use5%

“Has limited use”

Durability5%

“Failed after a few months of use”

Display Colors5%

“It's a display that's cheap and yellow”

Top return reasons

Functionality-Overall32%

Connectivity-Overall17%

Defective Material/Parts17%

Compatibility-Overall7%

Software/Application2%

Socket/Port/Plug2%

Size-Overall2%

Advertised Vs Actual Product2%

Heating2%

Touch Screen2%

Common questions

Is esp32 profitable to sell on Amazon United Kingdom?: The niche generates £74K/yr across 35 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Worth a look (50/100).
How competitive is the esp32 niche?: 21 brands and 37 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in esp32?: Top complaints mined from reviews: Quality-Overall, Instructions/User Manual/Troubleshooting, Advertised Vs Actual Product. The return rate is 1.3%.
When does demand for esp32 peak?: Demand is steady year-round — the busiest month runs 1.6× the quietest.
What does it cost to enter the esp32 niche?: Listings span £4.92–£40.63; the average listing price is £13.78 (sweet spot $15–$100). The average incumbent carries 215 reviews — the moat a new listing must climb.