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Esp32

Maybe

The average product has only 215 reviews. But shoppers spend only $74K a year here, so Esp32 is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 49
Market size
£74K/yr207K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
51%top-5 click share · 21 brands · 37 sellers

Flapen Score

Esp32 against its category

The dotted line is the Business, Industry & Science average. Past it, Esp32 is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Esp32 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Esp32 207K times last year and spent an estimated £74K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
2.6%
Market size, estimated
£74Ka year
Peak month
November1.6× the quietest month
Top search term
esp32152K searches a year

02 · Price

A sale here is worth £13.78.

Listings sell for £13.78 on average, from £4.92 to £40.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.78 that is £3K to £7K a year per listing.

Average price
£13.78under the $15 to $100 sweet spot
Price range
£4.92–£40.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #144 within Industrial Electrical. It carries 215 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
97%
Out of stock, average day
0.6%
Average rank
#144in Industrial Electrical
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
215per listing
Listings tracked
35

04 · Newcomers

Amazon counts 1 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Esp32 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

37

Top-5 brand share

73%

Top 20: 99%

Top-5 click share

51%

Top 20: 87%

Open market

24%

  • ELEGOO37%
  • diymore16%
  • DST8%
  • FREENOVE7%
  • JZK5%
  • ESP4%

Demand

Esp32 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Esp32 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • esp32152K/yr
  • esp32 development board18K/yr
  • esp16K/yr
  • esp 329K/yr
  • esp32 devkit3K/yr
  • esp32 devkit v13K/yr
  • esp32 wroom4K/yr
  • esp32 board2K/yr

Reviews and returns

What reviews say buyers love and hate about Esp32

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%−0.10

I just wish they would have simply ensured quality control is better

These are terrible low quality boards made with cheap components

Poor product

Instructions/User Manual/Troubleshooting10%+0.56

Something to note that is absent from the instructions that beginners may not know is that you may need to install drivers for the specific ESP-32 chip in order for Arduino IDE to detect it

there is no paperwork, no website, no instructions, no datasheet

Advertised Vs Actual Product10%−0.02

Beware that the description is wrong

No not as described

beware that the description is wrong

Heating9%−0.09

try to connect anything else the regular gets very hot

Work great, then suddenly get hot to the touch with no boot and no longer recognised

and they get quite hot if enclosed (90c),

Connectivity-Overall7%

Wifi not working

wifi not working

Love

Value For Money18%+1.18

Great value

Good price

Worth every penny

Advertised Vs Actual Product11%−0.02

Works as advertised

Exactly as described

do everything I expect from them

Connectivity-Overall10%

connecting thunder fast

Easily connects to the Raspberry Pi I am using

It was very easy to pair with my Home Assistant

Compatibility-Overall8%+0.94

seems compatible, do not have to press boot loader button as much as on some other clones

Great for integration into Home Assistant using MQTT

Work great with DS18B20

Ease Of Use7%−0.05

That makes it a lot more convenient than some of the others

these are super easy to do some great things

Extremely easy to program

Return

1.3% Return rate 5% Fixable by listing

Functionality-Overall32%█▆▅▅▇▅
Connectivity-Overall17%█▅▃▇▇▄

Wifi not working

wifi not working

Defective Material/Parts17%▅▅▇█▆▇
Compatibility-Overall7%▃▇█▂▃▁
Software/Application2%▁▁▃▁▂█

FAQ

Common Esp32 questions

Answered from the same tracked data.