Esp32
MaybeThe average product has only 215 reviews. But shoppers spend only $74K a year here, so Esp32 is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 4950
- Market size
- £74K/yr207K searches / yr
- 90-day growth
- +1.0%search demand this quarter
- Competition
- 51%top-5 click share · 21 brands · 37 sellers
Flapen Score
Esp32 against its category
The dotted line is the Business, Industry & Science average. Past it, Esp32 is stronger. Inside it, weaker.
Market
The Esp32 market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Esp32 207K times last year and spent an estimated £74K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
2.6% of searches ended in a purchase last week.
Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 207K
- Growth, 90 days vs prior 90
- +1.0%
- Conversion, latest week
- 2.6%
- Market size, estimated
- £74Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- esp32152K searches a year
02 · Price
A sale here is worth £13.78.
Listings sell for £13.78 on average, from £4.92 to £40.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.78 that is £3K to £7K a year per listing.
- Average price
- £13.78under the $15 to $100 sweet spot
- Price range
- £4.92–£40.63
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £3K–£7K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #144 within Industrial Electrical. It carries 215 reviews at 4.38 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 80%
- Prime listings
- 97%
- Out of stock, average day
- 0.6%
- Average rank
- #144in Industrial Electrical
- Average rating
- 4.38 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 215per listing
- Listings tracked
- 35
04 · Newcomers
Amazon counts 1 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Esp32 products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
ELEGOO ESP-32 Development Board 2PCS USB C 2.4GHz Dual Mode WiFi+Bluetooth Dual Core Microcontroller for Arduino IDE Support MicroPython NodeMCU AP/STA/AP+STA CP2102 Chip
- Price
- £11.40
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 2y ago

ELEGOO ESP-32 Development Board 3PCS USB C 2.4GHz Dual Mode WiFi+Bluetooth Dual Core Microcontroller for Arduino IDE Support MicroPython NodeMCU AP/STA/AP+STA CP2102 Chip
- Price
- £15.14
- Rating
- 4.6/5
- Reviews
- 630
- Age
- 2y ago

diymore 3PCS ESP32 Development Board Type C ESP-32 2.4GHz Dual Mode WiFi+Bluetooth Microcontroller CH340C Chip Module for Arduino IDE Support MicroPython NodeMCU AP/STA/AP+STA
- Price
- £11.78
- Rating
- 4.2/5
- Reviews
- 366
- Age
- 1y ago

ESP32 WROOM-32 Development Board Wi-Fi Bluetooth BLE 2.4 GHz
- Price
- £10.12
- Rating
- 4.2/5
- Reviews
- 20
- Age
- 1y ago

ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 9mo ago
Trending
90-day click momentum
Ideaspark ESP32 Development Board with Integrated 0.96-Inch OLED Display WiFi + BLE Wireless Module USB Interface Compatible with CH340 Driver for Arduino and MicroPython (Pre-Soldered Headers)
- Price
- £5.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

ESP Quick Change Ronnie Booms: Camo Brown Small 0.3g
- Price
- £7.17
- Rating
- 4.7/5
- Reviews
- 69
- Age
- 4y ago

ESP Trig Hammer Barbed Ronnie Rig : 5
- Price
- £6.27
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 5y ago

GIONAR 3PCS ESP32 Development Board CH340C TYPE-C Dual-Core WiFi + Bluetooth with USB-C Support Arduino IDE & MicroPython/NodeMCU AP/STA/AP+STA CP2102 Chip
- Price
- £11.81
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

XTVTX ESP-32 DevKitC ESP-32 Development Board NodeMCU-32 ESP-WROOM 32D CP2102 Chip Successor module of the ESP-32 DevKit compatible with IDE
- Price
- £5.20
- Rating
- 4.5/5
- Reviews
- 18
- Age
- 2y ago
Newest
by launch date
Ideaspark ESP32 Development Board with Integrated 0.96-Inch OLED Display WiFi + BLE Wireless Module USB Interface Compatible with CH340 Driver for Arduino and MicroPython (Pre-Soldered Headers)
- Price
- £5.79
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

GIONAR 3PCS ESP32 Development Board CH340C TYPE-C Dual-Core WiFi + Bluetooth with USB-C Support Arduino IDE & MicroPython/NodeMCU AP/STA/AP+STA CP2102 Chip
- Price
- £11.81
- Rating
- 4.5/5
- Reviews
- 2
- Age
- 8mo ago

ELEGOO ESP-32 Super Starter Kit with Tutorial and Development Board USB-C Dual Core Microcontroller Support AP/STA/AP+STA CP2102 Chip Compatible with Arduino IDE
- Price
- £31.59
- Rating
- 4.4/5
- Reviews
- 56
- Age
- 9mo ago

GLEDOPTO ESP32 WLED Digital LED Controller with 4 Channel 15A Fuse Mic Sound UART DIY FCOB Addressable Strip Light for WS2811 WS2812 SK6812 TM1814 WS2813 WS2815 (GL-C-017WL-D)
- Price
- £25.05
- Rating
- 4.5/5
- Reviews
- 67
- Age
- 1y ago

diymore 4PCS ESP32-C3 Development Board Mini ESP32 C3 Mini WiFi Bluetooth Module for IOT Projects
- Price
- £12.13
- Rating
- 4.1/5
- Reviews
- 63
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
37
Top-5 brand share
73%
Top 20: 99%
Top-5 click share
51%
Top 20: 87%
Open market
24%
- ELEGOO37%
- diymore16%
- DST8%
- FREENOVE7%
- JZK5%
- ESP4%
Demand
Esp32 search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.6×
Search terms
Top Esp32 search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- esp32152K/yr
- esp32 development board18K/yr
- esp16K/yr
- esp 329K/yr
- esp32 devkit3K/yr
- esp32 devkit v13K/yr
- esp32 wroom4K/yr
- esp32 board2K/yr
Reviews and returns
What reviews say buyers love and hate about Esp32
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I just wish they would have simply ensured quality control is better
These are terrible low quality boards made with cheap components
Poor product
Something to note that is absent from the instructions that beginners may not know is that you may need to install drivers for the specific ESP-32 chip in order for Arduino IDE to detect it
there is no paperwork, no website, no instructions, no datasheet
Beware that the description is wrong
No not as described
beware that the description is wrong
try to connect anything else the regular gets very hot
Work great, then suddenly get hot to the touch with no boot and no longer recognised
and they get quite hot if enclosed (90c),
Wifi not working
wifi not working
Love
Great value
Good price
Worth every penny
Works as advertised
Exactly as described
do everything I expect from them
connecting thunder fast
Easily connects to the Raspberry Pi I am using
It was very easy to pair with my Home Assistant
seems compatible, do not have to press boot loader button as much as on some other clones
Great for integration into Home Assistant using MQTT
Work great with DS18B20
That makes it a lot more convenient than some of the others
these are super easy to do some great things
Extremely easy to program
Return
1.3% Return rate 5% Fixable by listing
Wifi not working
wifi not working
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Esp32 questions
Answered from the same tracked data.









