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Esp32

Maybe

The average product has only 215 reviews. But shoppers spend an estimated $74K a year here, so Esp32 is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 49
Market size
£74K/yr207K searches / yr
90-day growth
+1.0%search demand this quarter
Competition
51%top-5 click share · 21 brands · 37 sellers

Flapen Score

Esp32 against its category

The dotted line is the Business, Industry & Science average. Past it, Esp32 is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Esp32 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Esp32 207K times last year and spent an estimated £74K. The top 5 brands take 73% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 207K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +1.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
207K
Growth, 90 days vs prior 90
+1.0%
Conversion, latest week
2.6%
Market size, estimated
£74Ka year
Peak month
November1.6× the quietest month
Top search term
esp32152K searches a year

02 · Price

A sale here is worth £13.78.

Listings sell for £13.78 on average, from £4.92 to £40.63. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £13.78 that is £3K to £7K a year per listing.

Average price
£13.78under the $15 to $100 sweet spot
Price range
£4.92–£40.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #144 within Industrial Electrical. It carries 215 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
97%
Out of stock, average day
0.6%
Average rank
#144in Industrial Electrical
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
215per listing
Listings tracked
35

04 · Newcomers

1 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Esp32 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 51% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

21 rising

Sellers

37

Est. top-5 brand share

73%

Top 20: 99%

Est. top-5 click share

51%

Top 20: 87%

Open market

24%

  • ELEGOO37%
  • diymore16%
  • DST8%
  • FREENOVE7%
  • JZK5%
  • ESP4%

Demand

Esp32 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Esp32 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • esp32152K/yr
  • esp32 development board18K/yr
  • esp16K/yr
  • esp 329K/yr
  • esp32 devkit3K/yr
  • esp32 devkit v13K/yr
  • esp32 wroom4K/yr
  • esp32 board2K/yr

Reviews and returns

What reviews say buyers love and hate about Esp32

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Value For Money”
12%of negative reviews mention “Quality-Overall”
1.3%of orders come back
“I just wish they would have simply ensured quality control is better”
A buyer, on “Quality-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Esp32 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data