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Empty Bottles

a small market ($31K/yr) — Empty Bottles doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 8Growth 14Conversion 40Competition 65Returns 97Price range 23Avg price 39Brand share 77Review moat 72Quality gap 52
This niche Category average

Is Empty Bottles profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Empty Bottles is a £31K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 58% of demand. Verdict: Skip it — 46/100.

Empty Bottles: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -21.4% over the last 90 days and 3.2% of searches end in a purchase.

£31K

revenue / yr

Units sold / yr5K
Search volume / yr-21.4%91K
Conversion rate3.2%
Avg price£10.64

Who owns the niche?

The top 5 brands hold 58% of demand, so 42% of the market is open.

42%

open market share

Brands · sellers23 · 87
Top-5 product click share46%
Open market42%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 29 products

Sponsored placement86%
New entrants (1y)3· 1 succeeded
Avg rating4.4★
Avg reviews630

Top Empty Bottles products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£3K£6K£9K£13K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

23 rising

Sellers

87

Top-5 brand share

58%

Top 20: 97%

Top-5 click share

46%

Top 20: 89%

Open market

36%

  • XIANGLONGY21%
  • ZMCYN15%
  • Palm Safe8%
  • hand2mind7%
  • FRIUSATE7%
  • YBCPACK6%

Empty Bottles demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume91KCVR3.2%Products29Brands23Top 5 Brands58%OOS Rate3.5%Rating4.4★Reviews630Avg BSR#265
2K2KSpike '25Nov '25Dec '25Jan '26Mar '26Apr '26May '26

Top Empty Bottles search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sensory bottles32K/yr
  • empty bottles24K/yr
  • empty plastic bottles5K/yr
  • storage bottles for liquid6K/yr
  • sensory bottles empty7K/yr
  • empty bottle4K/yr
  • disposable bottles4K/yr
  • sensory bottles for babies4K/yr
  • empty water bottles4K/yr
  • sensory bottle3K/yr

What reviews say buyers love and hate about Empty Bottles

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Quality-Overall23%

Good quality

Size-Overall13%

Nice size

Value For Money12%

Good price

Advertised Vs Actual Product11%

Exactly what I needed

Leak-Proof8%

Did NOT leak

What buyers complain about

77% of reviews
Quality-Overall17%

Disappointing quality

Leak-Proof15%

These bottles leak

Size-Overall14%

A normal water bottle is too big

Value For Money10%

Not worth it

Stiffness7%

A bit stiff to squeeze I guess that means they wont leak in luggage

Empty Bottles return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

74%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
63%
2Leak-Proof
7%
3Quality-Overall
4%
4Material Quality
4%
5Advertised Vs Actual Product
3%

Common Empty Bottles questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Empty Bottles 46/100 on Amazon United Kingdom — Skip it. The niche generates £31K/yr across 29 tracked products. 1 of 3 products launched in the last 360 days are still selling. Search demand moved -21.4% over the last 90 days.
Empty Bottles buyers on Amazon United Kingdom complain most about Quality-Overall, Leak-Proof, Size-Overall, the themes mined from the niche's reviews. Its return rate is 0.6%.