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Emf Protection

Fail

Demand is soft, at -52.0% this quarter, so Emf Protection is a Fail.

Flapen Score
48
48 / 100
Ranks 388 of 740 Business, Industry & Science niches · −1 vs the category median of 49
Market size
£79K/yr108K searches / yr
90-day growth
-52.0%search demand this quarter
Competition
62%top-5 click share · 17 brands · 57 sellers

Flapen Score

Emf Protection against its category

The dotted line is the Business, Industry & Science average. Past it, Emf Protection is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emf Protection market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Emf Protection 108K times last year and spent an estimated £79K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

4.3% of searches ended in a purchase last week.

Shoppers searched for this 108K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.3% of those searches ended in a purchase. Searches in the last 90 days moved -52.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £79K a year.

Searches, last 12 months
108K
Growth, 90 days vs prior 90
-52.0%
Conversion, latest week
4.3%
Market size, estimated
£79Ka year
Peak month
January3.0× the quietest month
Top search term
emf blocker41K searches a year

02 · Price

A sale here is worth £16.97.

Listings sell for £16.97 on average, from £4.35 to £82.55. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £16.97 that is £4K to £8K a year per listing.

Average price
£16.97inside the $15 to $100 sweet spot
Price range
£4.35–£82.55
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.3% of listings are out of stock. The average listing ranks #1,938 within Professional Medical Supplies. It carries 1,057 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
100%
Out of stock, average day
12.3%
Average rank
#1,938in Professional Medical Supplies
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,057per listing
Listings tracked
19

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Emf Protection products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£24K£32K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

57

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

25%

  • WETBEN27%
  • Nilo Crystals14%
  • HIKERS13%
  • Zenvic12%
  • WOREMOR5%
  • Generic4%

Demand

Emf Protection search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '25Black Friday '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Emf Protection search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emf blocker41K/yr
  • emf protection21K/yr
  • emf protection stickers14K/yr
  • emf stickers5K/yr
  • radiation protection7K/yr
  • anti radiation sticker3K/yr
  • emf blockers3K/yr
  • emf blocker for phone3K/yr
  • emf stickers for phones6K/yr
  • emf shield2K/yr

Reviews and returns

What reviews say buyers love and hate about Emf Protection

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Functionality-Overall43%−0.29

I tried both cards and exactly the same they occasionally block the signal but not always

It doesn't work

You can only know that these little bits of plastic have not worked

Size-Overall14%0.00

Too tight

One size fits all is incorrect

Small and unobtrusive

Advertised Vs Actual Product7%+1.09

not what was advertised on the website

Strength7%−0.04

Well 🤔 There's only two layers very flimsy

Adhesion/Stickiness4%−0.01

because they're nothing more than a piece of plastic on some cheap adhesive

Love

Advertised Vs Actual Product22%+1.09

They are as described

As pictured and described

Just what I needed

Quality-Overall15%+0.86

Excellent Quality

the cards feel good quality

Great quality, what everyone should have to protect their bank cards

Value For Money12%+1.22

peace of mind at a relatively low cost when making purchases

Excellent value looks great on one of the best you can get

Well worth the money

Size-Overall12%0.00

They fit well on my devices and arrived quickly

It's not too big

fits in my wallet nicely

Ease Of Use8%+0.58

These are so simple to use

But for something this small, passive, and zero effort, Im happy to layer the odds in my favour

Really simple and effective

Return

1.2% Return rate 16% Fixable by listing

Functionality-Overall57%█▇▇▆▆▄

I tried both cards and exactly the same they occasionally block the signal but not always

It doesn't work

You can only know that these little bits of plastic have not worked

Advertised Vs Actual Product10%▁▄▁▁█▁

not what was advertised on the website

Material Quality7%▁▄▁▅▂█
Size-Overall6%▁▄▃▁▁█

Too tight

One size fits all is incorrect

Small and unobtrusive

Lining Quality4%▁▁▁█▁▁

FAQ

Common Emf Protection questions

Answered from the same tracked data.