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Emery Cloth

Fail

Prices span $3.26–$14.83, mostly outside the sweet spot, so Emery Cloth is a Fail.

Flapen Score
42
42 / 100
Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 49
Market size
£39K/yr56K searches / yr
90-day growth
-6.3%search demand this quarter
Competition
64%top-5 click share · 19 brands · 43 sellers

Flapen Score

Emery Cloth against its category

The dotted line is the Business, Industry & Science average. Past it, Emery Cloth is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emery Cloth market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Emery Cloth 56K times last year and spent an estimated £39K. The top 5 brands take 71% of clicks. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.7% of searches ended in a purchase last week.

Shoppers searched for this 56K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.7% of those searches ended in a purchase. Searches in the last 90 days moved -6.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £39K a year.

Searches, last 12 months
56K
Growth, 90 days vs prior 90
-6.3%
Conversion, latest week
9.7%
Market size, estimated
£39Ka year
Peak month
March1.5× the quietest month
Top search term
emery cloth29K searches a year

02 · Price

A sale here is worth £7.09.

Listings sell for £7.09 on average, from £3.26 to £14.83. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £7.09 that is £2K to £4K a year per listing.

Average price
£7.09under the $15 to $100 sweet spot
Price range
£3.26–£14.83
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.7% of listings are out of stock. The average listing ranks #60 within Abrasive & Finishing Products. It carries 439 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
95%
Out of stock, average day
4.7%
Average rank
#60in Abrasive & Finishing Products
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
439per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Emery Cloth products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 64% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£15K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

19 falling

Sellers

43

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

64%

Top 20: 99%

Open market

24%

  • Sealey21%
  • Hilka21%
  • Pukamam16%
  • ASIRYVA8%
  • STEBRUAM5%
  • TOPZEA5%

Demand

Emery Cloth search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K750Spike '26AprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Emery Cloth search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • emery cloth29K/yr
  • emery paper12K/yr
  • emery cloth for metal7K/yr
  • emery paper for metal3K/yr
  • emery cloth roll4K/yr

Reviews and returns

What reviews say buyers love and hate about Emery Cloth

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall33%−0.19

Too small

Small sheets

Small

Thickness29%−0.10

abit bulky

Not as coarse as I thought it would be

Quality-Overall14%+2.08

Poor quality

Stiffness14%+0.11

a bit stiff

Backing is a little stffer than I would have expected

Love

Quality-Overall37%+2.08

Excellent product

Quality product reasonable priced

Good variety

Value For Money17%+0.58

Decent value

Good price

Good value for money

Advertised Vs Actual Product11%+0.81

It does what is intended for

Item as described

Does exactly what

Size-Overall6%−0.19

The size is perfect

good size for a rubbing block

Theyre a good size to use by hand

Ease Of Use5%+0.32

Easy to use

Very handy strips

Nice and handy

Return

0.3% Return rate 34% Fixable by listing

Size-Overall27%▁█▂▃▁▂

Too small

Small sheets

Small

Quality-Overall17%█▁▂▁▁▂

Poor quality

Functionality-Overall13%▁▁▄▁█▃
Compatibility-Overall13%▁▁▇█▁▆
Advertised Vs Actual Product7%▁▁█▁▁▁

FAQ

Common Emery Cloth questions

Answered from the same tracked data.