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Emergency Lighting

Fail

Demand is soft, at -39.5% this quarter, so Emergency Lighting is a Fail.

Flapen Score
45
45 / 100
Ranks 482 of 740 Business, Industry & Science niches · −4 vs the category median of 49
Market size
£44K/yr92K searches / yr
90-day growth
-39.5%search demand this quarter
Competition
45%top-5 click share · 24 brands · 51 sellers

Flapen Score

Emergency Lighting against its category

The dotted line is the Business, Industry & Science average. Past it, Emergency Lighting is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Emergency Lighting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Emergency Lighting 92K times last year and spent an estimated £44K. The top 5 brands take 68% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 92K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -39.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
92K
Growth, 90 days vs prior 90
-39.5%
Conversion, latest week
2.5%
Market size, estimated
£44Ka year
Peak month
November2.7× the quietest month
Top search term
emergency light58K searches a year

02 · Price

A sale here is worth £19.16.

Listings sell for £19.16 on average, from £6.25 to £63.48. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £19.16 that is £0 to £2K a year per listing.

Average price
£19.16inside the $15 to $100 sweet spot
Price range
£6.25–£63.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

75% of listings pay for placement with sponsored ads. 66% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #252 within Occupational Health & Safety Products. It carries 2,723 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
66%
Out of stock, average day
8.4%
Average rank
#252in Occupational Health & Safety Products
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,723per listing
Listings tracked
44

04 · Newcomers

2 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Emergency Lighting products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£5K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

24 falling

Sellers

51

Est. top-5 brand share

68%

Top 20: 97%

Est. top-5 click share

45%

Top 20: 79%

Open market

32%

  • LEDBRITE25%
  • EVOGES12%
  • Auctionzltd10%
  • Blukar9%
  • Generic6%
  • Luqixcey6%

Demand

Emergency Lighting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Emergency Lighting search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • emergency light58K/yr
  • emergency lighting13K/yr
  • emergency lights6K/yr
  • rechargeable emergency light4K/yr
  • emergency lights for home6K/yr
  • power outage lights4K/yr

Reviews and returns

What reviews say buyers love and hate about Emergency Lighting

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Brightness/Shine/Glow”
14%of negative reviews mention “Charging”
1.1%of orders come back
“wont recharge”
A buyer, on “Charging”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Emergency Lighting questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data