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Electrical Connectors

Maybe

Returns run at only 0.4% of orders. But demand is soft, at -14.8% this quarter, so Electrical Connectors is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 49
Market size
£725K/yr1.0M searches / yr
90-day growth
-14.8%search demand this quarter
Competition
54%top-5 click share · 14 brands · 71 sellers

Flapen Score

Electrical Connectors against its category

The dotted line is the Business, Industry & Science average. Past it, Electrical Connectors is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electrical Connectors market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electrical Connectors 1.0M times last year and spent an estimated £725K. The top 5 brands take 83% of clicks. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -14.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £725K a year.

Searches, last 12 months
1.0M
Growth, 90 days vs prior 90
-14.8%
Conversion, latest week
6.9%
Market size, estimated
£725Ka year
Peak month
November1.6× the quietest month
Top search term
wago connectors282K searches a year

02 · Price

A sale here is worth £10.11.

Listings sell for £10.11 on average, from £3.08 to £26.88. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,000 to 2,500 of them. At £10.11 that is £20K to £25K a year per listing.

Average price
£10.11under the $15 to $100 sweet spot
Price range
£3.08–£26.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
60K–80K
Units per listing a year
2,000–2,500
Revenue per listing a year
£20K–£25K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

68% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #119 within Industrial Electrical. It carries 5,377 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#119in Industrial Electrical
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
5,377per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Electrical Connectors products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£73K£145K£218K£290K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

71

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

14%

  • WAGO63%
  • MBSIVSA7%
  • flintronic6%
  • SDFIXINGS4%
  • GOEDEKE3%
  • Bolatus3%
  • Open — no brand owns it (8 brands, 14%)

Demand

Electrical Connectors search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Black Friday '24Holiday '24SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Electrical Connectors search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wago connectors282K/yr
  • wire connectors158K/yr
  • electrical connectors144K/yr
  • wago108K/yr
  • cable connectors71K/yr
  • wago 22144K/yr
  • electric wire connectors26K/yr
  • electrical wire connectors25K/yr
  • electric connectors18K/yr
  • electric cable connector18K/yr

Reviews and returns

What reviews say buyers love and hate about Electrical Connectors

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall24%−0.09

Too large of course

they were too small

Quite long

Quality-Overall14%

The case is of a moderate quality, with fairly weak hinges and clip,

Absolute rubbish

Poor Quality

Connectivity-Overall9%+0.12

can lead to broken connections

Very poor connection

Not reliable connections

Value For Money7%+0.52

Bit expensive

Over priced for what you got

Yeah not the cheapest option

Water Resistance5%−0.02

the cable became wet as expected

Not waterproof

Appalling, they are not waterproof and they do not connect to each other

Love

Ease Of Use21%+2.25

Ease of use

provides easy access

Quick and easy to work with

Quality-Overall18%

Reliable top quality branded connector

Excellent build quality and price, CE approved, superb

Excellent product

Advertised Vs Actual Product12%+0.92

Works as advertised

As described

work as intended

Connectivity-Overall11%+0.12

Good solid connection

Good connection

Easy connection

Value For Money10%+0.52

Amazing value

Good for the price

Great Value

Return

0.4% Return rate 52% Fixable by listing

Size-Overall43%▅██▇▇█

Too large of course

they were too small

Quite long

Functionality-Overall11%█▁▅▃▃▄

However, power started tripping to the point it could not be reset

Couldn't make them work

Not suitable for the job intended

Quality-Overall10%█▄▅▄▃▅

The case is of a moderate quality, with fairly weak hinges and clip,

Absolute rubbish

Poor Quality

Compatibility-Overall9%▃▄▄█▃▅
Defective Material/Parts4%▄▇▆▆█▃

FAQ

Common Electrical Connectors questions

Answered from the same tracked data.