Is electrical connectors profitable to sell on Amazon United Kingdom?

The niche generates £725K/yr across 22 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -14.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the electrical connectors niche?

14 brands and 71 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.

What do buyers complain about in electrical connectors?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Connectivity-Overall. The return rate is 0.4%.

When does demand for electrical connectors peak?

Demand is steady year-round — the busiest month runs 1.6× the quietest.

What does it cost to enter the electrical connectors niche?

Listings span £3.08–£26.88; the average listing price is £10.11 (sweet spot $15–$100). The average incumbent carries 5,377 reviews — the moat a new listing must climb.

electrical connectors

Worth a look

Shows low returns (0.4%), but soft demand (-14.8% this quarter) keeps it on the watch list.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Good6.9%

search→purchase rate — share of searches ending in a sale

Market size

Good£725K

£725K/yr · 1.0M searches

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Price range

Good£3.08–£26.88

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay83%

top-5 brand share — brands hold most of the demand

Avg price

Okay£10.11

avg listing price — sweet spot $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,376.91

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-14.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, electrical connectors is a £725K/yr Amazon United Kingdom market (1.0M searches/yr). The top 5 brands hold 83% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

electrical connectors market data

Units sold / yr: 60K–80K; avg 2,000–2,500/product
Revenue / yr: £607K–£809K; units × avg price
Conversion rate: 6.9%
Avg BSR: #119
Page quality: 0%
Prime: 100%
Sponsored: 68%
Out of stock: 0.0%
Avg brand age: 34 months
Avg seller age: 163 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

54%

Top 20: 97%

Open market

14%

WAGO63%
MBSIVSA7%
flintronic6%
SDFIXINGS4%
GOEDEKE3%
Bolatus3%
Open — no brand owns it (8 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.8% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.6×

Open Trend

Top electrical connectors search terms

wago connectors282K/yr -22.2%8.1% conv.
wire connectors158K/yr -10.2%2.9% conv.
electrical connectors144K/yr -13.8%3.2% conv.
wago108K/yr -22.1%6.2% conv.
cable connectors71K/yr +0.5%2.9% conv.
wago 22144K/yr -13.7%9.2% conv.
electric wire connectors26K/yr -5.3%2.5% conv.
electrical wire connectors25K/yr +6.7%1.8% conv.
electric connectors18K/yr +12.3%2.4% conv.
electric cable connector18K/yr +8.9%1.2% conv.

All search terms

Top electrical connectors products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 22 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wago 2 Port (10) 3 Port (10) 5 Port (5) 221 Splicing Connector Lever-Nut Assortment Pocket Pack for All Wire 12-24 AWG Pack of 25 Transparent

WAGO£9.084.7★5,665 rev

WAGO 221-2411 Terminal 2 Conductor 4 mm Through Clamp Connector with Lever (Pack of 10)

WAGO£4.804.7★5,277 rev

40 Pcs Waterproof Automotive Wire Connectors 2-Pin 2-Pin Plug Cable Connectors Quick 12V Automotive Wire Crimp Connectors for 18-22 AWG Wires Plug-in Cable Terminals for Cars and Trucks.

MBSIVSA£6.093.9★663 rev

WAGO 221 Series Lever Connectors Selection Case 887-1046

WAGO£26.884.5★21 rev

flintronic Wire Connectors 34PCS Electrical Connectors Quick Dual Wire Terminal Block 2 Pin Peel-free Push-type Design Connectors 18-22AWG Wire Quick Splice Connector Wire Crimp Terminal

flintronic£6.014.6★6,240 rev

Newest

by launch date

80Pcs Lever-Nut Wire Connectors 2/3/4/5-port Compact Electrical Connectors Cable Connectorsfor Wire 12-24 AWG Compact Splicing Connectors for Circuit Inline Terminals Blocks Flame Retardant PC

GOEDEKE£10.6715 rev

6mo ago

Okeno Select 40-Pack Cable Connectors Terminal Blocks Plug-in Connectors Through Connectors Electrical Terminal Blocks Quick-Connect Wire Connectors SPL-1M SPL-2M 3M 4M 5M Junction Blocks

Okeno Select£6.0528 rev

8mo ago

Joinfworld 59pcs Lever Wire Connectors Terminals Kit Push-in Electrical Connectors Quick Connect Lever Nuts 2/3/4/5 Conductor Combination for 28-12AWG

Joinfworld£10.8718 rev

8mo ago

WAGO 221 Series Lever Connectors Selection Case 887-1046

WAGO£26.8821 rev

1y ago

3A/5A/15A/30A/60A Electrical Connector Blocks 12 Way Clear Barrier Block Strip Wire Connector Electrical Choc Blocks Connecting for Wiring Cable Dual Row 12 Position (Pack 2 3A)

SDFIXINGS£3.08420 rev

2y ago

What buyers say about electrical connectors

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use21%

“Ease of use”

Quality-Overall18%

“Reliable top quality branded connector”

Advertised Vs Actual Product12%

“Works as advertised”

Connectivity-Overall11%

“Good solid connection”

Value For Money10%

“Amazing value”

Socket/Port/Plug6%

“Handy selection of easy to use connectors”

Size-Overall5%

“Quite easy to fit”

Efficiency4%

“Does the job well”

Water Resistance2%

“Waterproof Wire Connectors”

Strength2%

“a rock solid”

What buyers complain about

Size-Overall24%

“Too large of course”

Quality-Overall14%

“The case is of a moderate quality, with fairly weak hinges and clip,”

Connectivity-Overall9%

“can lead to broken connections”

Value For Money7%

“Bit expensive”

Water Resistance5%

“the cable became wet as expected”

Functionality-Overall5%

“However, power started tripping to the point it could not be reset”

Strength5%

“Very flimsy, fell apart when applying a little pressure to close the cover”

Heating3%

“Not very good you have to heat them up so much to get the solder to melt”

Thickness3%

“Chunky”

Grip2%

“Couldn't get them to grip”

Top return reasons

Size-Overall43%

Functionality-Overall11%

Quality-Overall10%

Compatibility-Overall9%

Defective Material/Parts4%

Advertised Vs Actual Product4%

Connectivity-Overall4%

Value For Money3%