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Electric Fence Wire

Maybe

The average product has only 23 reviews. But shoppers spend only $40K a year here, so Electric Fence Wire is a Maybe.

Flapen Score
60
60 / 100
Top 10% of 740 Business, Industry & Science niches · +11 vs the category median of 49
Market size
£40K/yr29K searches / yr
90-day growth
+40.3%search demand this quarter
Competition
37%top-5 click share · 19 brands · 32 sellers

Flapen Score

Electric Fence Wire against its category

The dotted line is the Business, Industry & Science average. Past it, Electric Fence Wire is stronger. Inside it, weaker.

60Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Fence Wire market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Fence Wire 29K times last year and spent an estimated £40K. The top 5 brands take 68% of clicks. Demand peaks in Apr–May. Flapen scores it 60 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 29K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
29K
Growth, 90 days vs prior 90
+40.3%
Conversion, latest week
6.6%
Market size, estimated
£40Ka year
Peak month
April2.7× the quietest month
Top search term
electric fence wire21K searches a year

02 · Price

A sale here is worth £21.01.

Listings sell for £21.01 on average, from £9.48 to £52.49. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £21.01 that is £0 to £2K a year per listing.

Average price
£21.01inside the $15 to $100 sweet spot
Price range
£9.48–£52.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #270 within Agricultural Equipment & Supplies. It carries 23 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
78%
Out of stock, average day
13.3%
Average rank
#270in Agricultural Equipment & Supplies
Average rating
4.62 starsAmazon United Kingdom average 4.36 stars
Average reviews
23per listing
Listings tracked
36

04 · Newcomers

Amazon counts 0 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
43 months

Products

Top Electric Fence Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£6K110100 Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

32

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

37%

Top 20: 80%

Open market

25%

  • Kerbl31%
  • Longzhuo11%
  • SolaceShine10%
  • mumisuto10%
  • Muttons6%
  • Generic6%

Demand

Electric Fence Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

900700Spike '25Spike '26JunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Apr, May · busiest ÷ quietest = 2.7×

Reviews and returns

What reviews say buyers love and hate about Electric Fence Wire

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness100%−0.23

Very thin have returned as not suitable for horses

Too thin for horses

Love

Value For Money24%+1.00

seem reasonable value for money too

Great value

Good value

Size-Overall14%+1.20

good size

with perfect size diameter

with a good size diameter

Ease Of Use12%+1.05

easy to use

That can actually be very handy

making them easy to start

Quality-Overall11%−0.01

Decent quality

Overall good quality

Great Value and fair Quality

Thickness8%−0.23

They will easily hold thick twine if I prefer

Tough and thick

Return

1.5% Return rate 22% Fixable by listing

Thin52%█▃▅▄▄▆
Size-Overall16%▁█▂▃▂▂
Thickness9%▁▁█▂▃▃

Very thin have returned as not suitable for horses

Too thin for horses

Advertised Vs Actual Product5%▁▁▁█▆▆
Product Condition4%▁▁▁▄█▁

FAQ

Common Electric Fence Wire questions

Answered from the same tracked data.