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Electric Fence Tape

Maybe

Returns run at only 0.7% of orders. But the top 5 brands take 99% of clicks, so Electric Fence Tape is a Maybe.

Flapen Score
51
51 / 100
Top 40% of 740 Business, Industry & Science niches · +2 vs the category median of 49
Market size
£106K/yr46K searches / yr
90-day growth
+22.9%search demand this quarter
Competition
76%top-5 click share · 6 brands · 22 sellers

Flapen Score

Electric Fence Tape against its category

The dotted line is the Business, Industry & Science average. Past it, Electric Fence Tape is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Electric Fence Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Electric Fence Tape 46K times last year and spent an estimated £106K. The top 5 brands take 99% of clicks. Demand peaks in Aug–Sep–Oct. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

10.9% of searches ended in a purchase last week.

Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.9% of those searches ended in a purchase. Searches in the last 90 days moved +22.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
46K
Growth, 90 days vs prior 90
+22.9%
Conversion, latest week
10.9%
Market size, estimated
£106Ka year
Peak month
September2.5× the quietest month
Top search term
electric fence tape36K searches a year

02 · Price

A sale here is worth £20.85.

Listings sell for £20.85 on average, from £10.18 to £52.49. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £20.85 that is £5K to £10K a year per listing.

Average price
£20.85inside the $15 to $100 sweet spot
Price range
£10.18–£52.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£5K–£10K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 10.3% of listings are out of stock. The average listing ranks #190 within Agricultural Equipment & Supplies. It carries 88 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
50%
Out of stock, average day
10.3%
Average rank
#190in Agricultural Equipment & Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
88per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Electric Fence Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£11K£21K£32K£42K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 falling

Sellers

22

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

0%

  • Kerbl78%
  • Muttons10%
  • Doblit4%
  • mumisuto4%
  • Hotline3%
  • My Animal Command1%

Demand

Electric Fence Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.5×

Search terms

Top Electric Fence Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • electric fence tape36K/yr
  • electric fencing tape6K/yr
  • electric fence tape 40mm4K/yr

Reviews and returns

What reviews say buyers love and hate about Electric Fence Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall75%−0.25

I feel like all elecric fence products are low quality in the last few years

Bad quality

Extremely poor quality

Strength13%−0.04

Flimsy

Thickness13%−0.01

thin cheap

Love

Value For Money38%+2.67

So much cheaper than the equestrian stores

Good value for money

Good value

Advertised Vs Actual Product23%+1.42

As described

exactly the same

Just the job

Quality-Overall13%−0.25

Good quality

Great product

Weight Light10%+0.55

Lightweight

Thickness10%−0.01

Tough and thick

Return

0.7% Return rate 22% Fixable by listing

Thin55%█▆▆▂▆▅
Size-Overall19%▁▁▅█▁▂
Defective Material/Parts3%▁▁▁▁█▃
Thickness3%▁▁▁▁▁█

thin cheap

Adhesion/Stickiness3%▁▁▁▁▁█

FAQ

Common Electric Fence Tape questions

Answered from the same tracked data.