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Ecoflow

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 100% of clicks, so Ecoflow is a Maybe.

Flapen Score
50
50 / 100
Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 49
Market size
£589K/yr433K searches / yr
90-day growth
+20.7%search demand this quarter
Competition
47%top-5 click share · 1 brands · 6 sellers

Flapen Score

Ecoflow against its category

The dotted line is the Business, Industry & Science average. Past it, Ecoflow is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ecoflow market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Ecoflow 433K times last year and spent an estimated £589K. One brand takes every click. Demand peaks in Oct–Nov. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.2% of searches ended in a purchase last week.

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +20.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £589K a year.

Searches, last 12 months
433K
Growth, 90 days vs prior 90
+20.7%
Conversion, latest week
0.2%
Market size, estimated
£589Ka year
Peak month
November1.6× the quietest month
Top search term
ecoflow308K searches a year

02 · Price

A sale here is worth £618.39.

Listings sell for £618.39 on average, from £69.70 to £1698.20. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £618.39 that is £0 to £62K a year per listing.

Average price
£618.39above the $15 to $100 sweet spot
Price range
£69.70–£1698.20
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£62K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 6% ship with Prime. On an average day, 11.4% of listings are out of stock. The average listing ranks #372 within Solar & Wind Energy. It carries 129 reviews at 4.23 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
6%
Out of stock, average day
11.4%
Average rank
#372in Solar & Wind Energy
Average rating
4.23 starsAmazon United Kingdom average 4.36 stars
Average reviews
129per listing
Listings tracked
34

04 · Newcomers

Amazon counts 7 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 7 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
7Amazon's first-year sales bar
Average brand age
30 months

Products

Top Ecoflow products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£24K£47K£71K£94K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

6

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

47%

Top 20: 86%

Open market

0%

  • EF ECOFLOW100%
  • Open — no brand owns it (0%)

Demand

Ecoflow search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 1.6×

Search terms

Top Ecoflow search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ecoflow308K/yr
  • ecoflow delta 239K/yr
  • eco flow20K/yr
  • ecoflow power station10K/yr
  • ecoflow delta9K/yr
  • eco flow power station9K/yr
  • ecoflow battery5K/yr
  • ecoflow power bank7K/yr
  • ecoflow delta pro 38K/yr
  • ecoflow delta pro6K/yr

Reviews and returns

What reviews say buyers love and hate about Ecoflow

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%−0.10

Disappointing performance for the price

It is quite expensive

Not really that impressed with this unit considering the price tag

Charging12%−0.06

I tried to charge it and it did nothing

Only take half hour to fully charge

neither would fully charge or hold the charge

Functionality-Overall7%−0.11

So it wont work on its own which was the reason for buying it

it never works

Still stuck at 0

Certifications6%−0.12

Ecoflow themselves have confirmed in an email these devices are not MCS certified

Not approved for use in the UK

Only certified systems approved by governing bodies can be used legally

Battery Life6%+0.35

Battery discharges in about 4 hours

the battery reading was 0 percent

the battery randomly turns off in the middle of the night

Love

Quality-Overall16%+1.66

This is good, solid and featured product

Good quality ducting

Excellent product

Value For Money12%−0.10

well worth the money

Great price

Great value

Assembly/Installation10%+0.78

Easy to install

pretty easy to put together

Easy to set up

Charging7%−0.06

it charges up brilliantly

The fast charging

charges very fast

Ease Of Use7%+0.24

Easy to use App & software

Easy to use

Very handy

Return

0.0% Return rate 9% Fixable by listing

Functionality-Overall13%▁▅▃█▁▄

So it wont work on its own which was the reason for buying it

it never works

Still stuck at 0

Charging11%▁▅▇█▆▂

I tried to charge it and it did nothing

Only take half hour to fully charge

neither would fully charge or hold the charge

Connectivity-Overall8%▁█▁▁▄▂

WiFi failed

An otherwise strong product is let down by a buggy app that frequently loses connection despite being just a few feet from my WiFi router

I made mistake in connecting in series

Defective Material/Parts8%▁▁█▅▃▃
Compatibility-Overall6%▁▁▁▁█▁

FAQ

Common Ecoflow questions

Answered from the same tracked data.