ecoflow
Worth a lookShows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Great128.82avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Market size
Good£589K£589K/yr · 433K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+20.7%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Price range
Bad£69.70–£1698.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand
Avg price
Bad£618.39avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, ecoflow is a £589K/yr Amazon United Kingdom market (433K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
ecoflow market data
- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- £464K–£618K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #372
- Page quality
- 0%
- Prime
- 6%
- Sponsored
- 100%
- Out of stock
- 11.4%
- Avg brand age
- 30 months
- Avg seller age
- 174 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
6
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
47%
Top 20: 86%
Open market
0%
- EF ECOFLOW100%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 89 weeks — +20.7% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 1.6×
Top ecoflow search terms
- ecoflow308K/yr
- ecoflow delta 239K/yr
- eco flow20K/yr
- ecoflow power station10K/yr
- ecoflow delta9K/yr
- eco flow power station9K/yr
- ecoflow battery5K/yr
- ecoflow power bank7K/yr
- ecoflow delta pro 38K/yr
- ecoflow delta pro6K/yr
Top ecoflow products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
EF ECOFLOW DELTA 3 Classic Portable Power Station 1024Wh LiFePO4 Battery 1800W AC Output (3600W Surge) 100W USB-C 1-Hour Fast Charging Solar Generator for Camping RV Home Backup
EF ECOFLOW£405.134.3★86 rev
EcoFlow DELTA 2 Portable Power Station with 1-3kWh Expandable Capacity LFP Battery Fast Charging Use as a Solar Generator for Home Backup Power Camping & RVs
EF ECOFLOW£426.234.6★386 rev
EcoFlow STREAM Ultra 1.92kWh Balcony Power Plant with Battery Storage 2800W Solar Input(4 MPPT) Small Package Defects Product Unused (Refurbished)
EF ECOFLOW£840.784.6★15 rev
ECOFLOW Stream 800W Micro inverter Smart Solar Inverter WiFi for Balcony Solar System IP67 Waterproof App Control MPPT
EF ECOFLOW£107.863.7★330 rev
ECOFLOW Portable Power Station DELTA 3 Plus 1024Wh LiFePO4 Battery Fully Charges in 56 Minutes 1800W Solar Generator for Home Backup Power Outages and Outdoor Camping
EF ECOFLOW£598.574.5★208 rev
Newest
by launch dateEcoFlow STREAM Ultra 1.92kWh Balcony Power Plant with Battery Storage 2800W Solar Input(4 MPPT) Small Package Defects Product Unused (Refurbished)
EF ECOFLOW£840.7815 rev
EF ECOFLOW DELTA 3 Classic Portable Power Station 1024Wh LiFePO4 Battery 1800W AC Output (3600W Surge) 100W USB-C 1-Hour Fast Charging Solar Generator for Camping RV Home Backup
EF ECOFLOW£405.1386 rev
EF ECOFLOW DELTA 3 Max Portable Power Station 2048Wh LiFePO Battery 2400W X-Boost Output Ultra-Fast 080% Charging in 51 mins Solar Generator for Home Backup Power Outages RV & Outdoor Use
EF ECOFLOW£869.6116 rev
EF ECOFLOW DELTA 3 Max Plus Portable Power Station 2048Wh Expandable Capacity Up to 10kWh LiFePO4 3000W AC Output 080% Fast Charge in 47 min 10ms UPS Backup Solar Generator for Home Camping
EF ECOFLOW£1252.8425 rev
ECOFLOW Trail 300 DC Portable Power Station 288Wh Ultra-light LiFePO4 Battery Bank 300W Solar Generator Fast Charge 5 Output Port Drop-Proof Solar/Car Input 0 Noise for Camping/Travel/Emergency
EF ECOFLOW£127.5738 rev
Trending
90-day click momentum
ECOFLOW STREAM Max balcony power station with storage 900W 1.92kWh storage for balcony power station 2x 450W solar panels 2300W single AC connections expandable to 11.52kWh 6000 charging cycles
EF ECOFLOW£911.474.1★
EcoFlow Stream Ultra 1.92kWh Balcony Power Plant &4 * 400W Solar Panel 2.8KW Solar Input-4 MPPT 2 AC Ports 800W Micro Inverter 21kWh Expandable 6K-Cycle LFP Battery AI Smart Control
EF ECOFLOW£1337.173.8★
EF ECOFLOW DELTA 3 Classic Portable Power Station 1024Wh LiFePO4 Battery 1800W AC Output (3600W Surge) 100W USB-C 1-Hour Fast Charging Solar Generator for Camping RV Home Backup
EF ECOFLOW£405.134.3★
EcoFlow Stream Pro with 800W Rigid Solar Panels 1.92kWh (up to 11.52kwh) Power Plant with Battery Storage with Micro Inverter 2300W Solar Input (3 MPPT) 1200W Dual AC port 6000-Cycle LFP TOU AI
EF ECOFLOW£980.973.1★
EcoFlow STREAM Ultra 1.92kWh Balcony Power Plant with Battery Storage 2800W Solar Input(4 MPPT) Small Package Defects Product Unused (Refurbished)
EF ECOFLOW£840.784.6★
What buyers say about ecoflow
What buyers praise and complain about, mined from review topics.What buyers love
“This is good, solid and featured product”
“well worth the money”
“Easy to install”
“it charges up brilliantly”
“Easy to use App & software”
“retains its battery percentage much better”
“Delivers as specified”
“Does the job”
“Apart from waiting 4 weeks for arrival this works amazingly well and plug and play is so easy”
“The App that goes with it works really well”
What buyers complain about
“Disappointing performance for the price”
“I tried to charge it and it did nothing”
“So it wont work on its own which was the reason for buying it”
“Ecoflow themselves have confirmed in an email these devices are not MCS certified”
“Battery discharges in about 4 hours”
“ultimately flawed”
“DONT BUY, the advert does not tell the truth about power output 😡😡 Well totally disappointed in this kit, and will probably return, the panels produce no where near the power advertised and even south facing in full sun they give 150w each absolute max, NOT the 400w each as advertised which is rubbish and total misrepresentation, dont believe all the YouTubers that are being sent these for free, as they are not being honest about there power outputs, they are being laid to”
“expensive paperweight”
“Far too big”
“WiFi failed”
Top return reasons
Common questions
- Is ecoflow profitable to sell on Amazon United Kingdom?
- The niche generates £589K/yr across 34 tracked products. 7 of 8 products launched in the last 360 days are still selling. 90-day search growth is +20.7%. Flapen's verdict: Worth a look (50/100).
- How competitive is the ecoflow niche?
- 1 brands and 6 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in ecoflow?
- Top complaints mined from reviews: Value For Money, Charging, Functionality-Overall. The return rate is 0.0%.
- When does demand for ecoflow peak?
- Demand peaks in Oct–Nov; the busiest month runs 1.6× the quietest.
- What does it cost to enter the ecoflow niche?
- Listings span £69.70–£1698.20; the average listing price is £618.39 (sweet spot $15–$100). The average incumbent carries 129 reviews — the moat a new listing must climb.