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E27 Lamp Holder

E27 Lamp Holder shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look
Market size 22Growth 47Conversion 67Competition 82Returns 88Price range 0Avg price 18Brand share 95Review moat 86Quality gap 85
This niche Category average

Is E27 Lamp Holder profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, E27 Lamp Holder is a £87K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jul. Verdict: Worth a look — 61/100.

E27 Lamp Holder: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +17.4% over the last 90 days and 6.0% of searches end in a purchase.

£87K

revenue / yr

Units sold / yr10K
Search volume / yr+17.4%223K
Conversion rate6.0%
Avg price£6.47

Who owns the niche?

The top 5 brands hold 36% of demand, so 64% of the market is open.

64%

open market share

Brands · sellers43 · 58
Top-5 product click share33%
Open market64%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 50 products

Sponsored placement82%
New entrants (1y)19· 2 succeeded
Avg rating4.2★
Avg reviews278

Top E27 Lamp Holder products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

58

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

33%

Top 20: 71%

Open market

59%

  • NAYAGOGO12%
  • Caldarax8%
  • Knightsbridge5%
  • Chicaya5%
  • EVOGES5%
  • Pence & Moon Collective5%

E27 Lamp Holder demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume223KCVR6.0%Products50Brands43Top 5 Brands36%OOS Rate12.0%Rating4.2★Reviews278Avg BSR#156
7K5KPrime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.9×

Top E27 Lamp Holder search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • e27 lamp holder56K/yr
  • e27 ceiling rose15K/yr
  • e27 light fitting15K/yr
  • bulb holder23K/yr
  • lamp holder23K/yr
  • e27 bulb holder15K/yr
  • e27 ceiling light fitting7K/yr
  • e27 socket8K/yr
  • light bulb holder16K/yr
  • screw light fitting4K/yr

What reviews say buyers love and hate about E27 Lamp Holder

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall22%

The lamp holders are of good quality

Advertised Vs Actual Product16%

Just as advertised

Size-Overall15%

Good fit

Value For Money14%

Value to money

Ease Of Use5%

Easy to use

What buyers complain about

79% of reviews
Quality-Overall32%

Poor quality control

Strength11%

Not strong enough

Durability8%

broke as I screwed the lamp into it

Mounting6%

The screws are missing from the fitting

Value For Money6%

Not best priced

E27 Lamp Holder return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

51%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
40%
2Defective Material/Parts
14%
3Compatibility-Overall
11%
4Functionality-Overall
8%
5Quality-Overall
5%

Common E27 Lamp Holder questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores E27 Lamp Holder 61/100 on Amazon United Kingdom — Worth a look. The niche generates £87K/yr across 50 tracked products. 2 of 19 products launched in the last 360 days are still selling. Search demand moved +17.4% over the last 90 days.
Search demand for E27 Lamp Holder on Amazon United Kingdom peaks in Jul, where the busiest month runs 1.9× the quietest.