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E27 Lamp Holder

Maybe

The top 5 brands take only 36% of clicks. But prices span $3.19–$11.89, mostly outside the sweet spot, so E27 Lamp Holder is a Maybe.

Flapen Score
61
61 / 100
Top 8% of 740 Business, Industry & Science niches · +12 vs the category median of 49
Market size
£87K/yr223K searches / yr
90-day growth
+17.4%search demand this quarter
Competition
33%top-5 click share · 43 brands · 58 sellers

Flapen Score

E27 Lamp Holder against its category

The dotted line is the Business, Industry & Science average. Past it, E27 Lamp Holder is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The E27 Lamp Holder market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for E27 Lamp Holder 223K times last year and spent an estimated £87K. The top 5 brands take 36% of clicks. Demand peaks in Jul. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 223K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved +17.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £87K a year.

Searches, last 12 months
223K
Growth, 90 days vs prior 90
+17.4%
Conversion, latest week
6.0%
Market size, estimated
£87Ka year
Peak month
July1.9× the quietest month
Top search term
e27 lamp holder56K searches a year

02 · Price

A sale here is worth £6.47.

Listings sell for £6.47 on average, from £3.19 to £11.89. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At £6.47 that is £0 to £647 a year per listing.

Average price
£6.47under the $15 to $100 sweet spot
Price range
£3.19–£11.89
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
£0–£647
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #156 within Industrial Electrical. It carries 278 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
100%
Out of stock, average day
12.0%
Average rank
#156in Industrial Electrical
Average rating
4.15 starsAmazon United Kingdom average 4.36 stars
Average reviews
278per listing
Listings tracked
50

04 · Newcomers

Amazon counts 2 of last year's 19 launches as successful.

19 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
19
Successful launches
2Amazon's first-year sales bar
Average brand age
28 months

Products

Top E27 Lamp Holder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

£0£3K£5K£8K£10K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

43 rising

Sellers

58

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

33%

Top 20: 71%

Open market

59%

  • NAYAGOGO12%
  • Caldarax8%
  • Knightsbridge5%
  • Chicaya5%
  • EVOGES5%
  • Pence & Moon Collective5%

Demand

E27 Lamp Holder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KPrime Day '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul · busiest ÷ quietest = 1.9×

Search terms

Top E27 Lamp Holder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • e27 lamp holder56K/yr
  • e27 ceiling rose15K/yr
  • e27 light fitting15K/yr
  • bulb holder23K/yr
  • lamp holder23K/yr
  • e27 bulb holder15K/yr
  • e27 ceiling light fitting7K/yr
  • e27 socket8K/yr
  • light bulb holder16K/yr
  • screw light fitting4K/yr

Reviews and returns

What reviews say buyers love and hate about E27 Lamp Holder

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall32%−0.13

Poor quality control

Awful quality

Cheap quality

Strength11%−0.07

Not strong enough

Not very robust

Pretty flimsy

Durability8%−0.07

broke as I screwed the lamp into it

After two days of use the fan fell out

Not good it broke

Mounting6%−0.06

The screws are missing from the fitting

This doesn't have a a more reliable screw connector

Did not come with screw in adaptor

Value For Money6%+0.63

Not best priced

Cheap price

overpriced

Love

Quality-Overall22%−0.13

The lamp holders are of good quality

Decent Quality

No complaints

Advertised Vs Actual Product16%+1.70

Just as advertised

Exactly what I wanted

As Described

Size-Overall15%+0.92

Good fit

Easy to fit

Lights fitting

Value For Money14%+0.63

Value to money

Excellent Value

Good for the price

Ease Of Use5%+0.66

Easy to use

Easy to fit

And simple

Return

1.3% Return rate 51% Fixable by listing

Size-Overall40%▆▇██▆▆

Not fit for perpus

not fitted as yet

No shade fitting

Defective Material/Parts14%▆▅█▅█▆

Broken Faulty Goods

It's ok, the screwing parts a bit loose

Had to replace with another unit

Compatibility-Overall11%▅█▆▄▅▆
Functionality-Overall8%▄▆▅▅█▆
Quality-Overall5%█▄▅▄▅▇

Poor quality control

Awful quality

Cheap quality

FAQ

Common E27 Lamp Holder questions

Answered from the same tracked data.