Is e27 lamp holder profitable to sell on Amazon United Kingdom?

The niche generates £87K/yr across 50 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (61/100).

How competitive is the e27 lamp holder niche?

43 brands and 58 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in e27 lamp holder?

Top complaints mined from reviews: Quality-Overall, Strength, Durability. The return rate is 1.3%.

When does demand for e27 lamp holder peak?

Demand peaks in Jul; the busiest month runs 1.9× the quietest.

What does it cost to enter the e27 lamp holder niche?

Listings span £3.19–£11.89; the average listing price is £6.47 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.

e27 lamp holder

Worth a look

Shows no brand lock-in (top 5 brands take 36% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Returns

Great1.3%

return rate — above 5% kills the launch gate

Review moat

Great277.98

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Competition

Great33%

top-5 click share — an open shelf

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Growth

Okay+17.4%

90-day search growth — must beat 0% to launch

Market size

Bad£87K

£87K/yr · 223K searches

Avg price

Bad£6.47

avg listing price — sweet spot $15–$100

Price range

Bad£3.19–£11.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals No Dominant Brand Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, e27 lamp holder is a £87K/yr Amazon United Kingdom market (223K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jul. Verdict: Worth a look — 61/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

e27 lamp holder market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: £52K–£65K; units × avg price
Conversion rate: 6.0%
Avg BSR: #156
Page quality: 0%
Prime: 100%
Sponsored: 82%
Out of stock: 12.0%
Avg brand age: 28 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.

Brands

43 rising

Sellers

Top-5 brand share

36%

Top 20: 76%

Top-5 click share

33%

Top 20: 71%

Open market

59%

NAYAGOGO12%
Caldarax8%
Knightsbridge5%
Chicaya5%
EVOGES5%
Pence & Moon Collective5%

Demand & seasonality

Weekly Amazon search volume, last 80 weeks — +17.4% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.9×

Open Trend

Top e27 lamp holder search terms

e27 lamp holder56K/yr +18.6%3.0% conv.
e27 ceiling rose15K/yr +611.5%5.3% conv.
e27 light fitting15K/yr +61.3%3.1% conv.
bulb holder23K/yr -27.3%1.5% conv.
lamp holder23K/yr -27.2%1.2% conv.
e27 bulb holder15K/yr -30.6%2.0% conv.
e27 ceiling light fitting7K/yr +109.7%3.2% conv.
e27 socket8K/yr +44.7%2.4% conv.
light bulb holder16K/yr -26.7%2.5% conv.
screw light fitting4K/yr +232.9%5.1% conv.

All search terms

Top e27 lamp holder products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

E27 Lamp Base Socket Converter Light Bulb Socket Holder Straight Socket for Ceiling Pendant E27 Edison Screw Fitting

NAYAGOGO£5.133.7★244 rev

Knightsbridge SN8230T2 HO BC Batten Holder with Ceiling Rose Base White 3-Plate

Knightsbridge£4.924.5★594 rev

Chicaya E27 Lamp Holder Socket 2 Pack - Universal Edison Screw Bulb Base with Brass Contacts Easy Mount for Ceiling/Wall Light Fixture

Chicaya£4.413.8★7 rev

EVOGES Vector B22 Batten Lamp Holder White Bayonet Cap 100W Max Heat-Resistant Thermoset Ideal for Utility Rooms Garages & Cupboards

EVOGES£5.874.5★22 rev

Caldarax E27 Ceiling Rose Lamp Holder Straight Socket White E27 Lamp Base Socket Screw Light Ceiling Pendant Fitting Screw in Light Fitting for Ceiling Pendant Wall Adapter

Caldarax£6.484.2★238 rev

Newest

by launch date

KFSCIP 2 Pack E27 Ceiling Rose Lamp Holder with Screw Light Fitting Ceiling Light Adapter UK for Bulb Conversion 7.5 Cm*7.2 Cm*5 Cm Bakelite Shell

KFSCIP£9.662 rev

2mo ago

EVOGES Vector B22 Batten Lamp Holder White Bayonet Cap 100W Max Heat-Resistant Thermoset Ideal for Utility Rooms Garages & Cupboards

EVOGES£5.8722 rev

7mo ago

wellrun 1pcs E27 Edison Screw Socket Black Full Thread Lamp Holder Light Bulb Pendant Socke for Pendant Lights Table Light Fitting

wellrun£3.7510 rev

9mo ago

1 Pcs E27 Ceiling Mounted Screw Socket E27 Lamp Base Socket Converter LightBulb SocketLamp Fitting Light Bulb Holder Lamp Bases E27Light Bulb Holder for Ceiling PendantE27 Screw Fitting

BFQZ£5.7519 rev

10mo ago

Chicaya E27 Lamp Holder Socket 2 Pack - Universal Edison Screw Bulb Base with Brass Contacts Easy Mount for Ceiling/Wall Light Fixture

Chicaya£4.417 rev

10mo ago

What buyers say about e27 lamp holder

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall22%

“The lamp holders are of good quality”

Advertised Vs Actual Product16%

“Just as advertised”

Size-Overall15%

“Good fit”

Value For Money14%

“Value to money”

Ease Of Use5%

“Easy to use”

Assembly/Installation5%

“Easy to fix”

Brightness/Shine/Glow4%

“Brightness”

Strength3%

“plus strong clamp is really good”

Socket/Port/Plug3%

“Saved me changing the socket”

Efficiency2%

“Does the job”

What buyers complain about

Quality-Overall32%

“Poor quality control”

Strength11%

“Not strong enough”

Durability8%

“broke as I screwed the lamp into it”

Mounting6%

“The screws are missing from the fitting”

Value For Money6%

“Not best priced”

Size-Overall5%

“Not fit for perpus”

Instructions/User Manual/Troubleshooting4%

“No instructions”

Defective Material/Parts3%

“Broken Faulty Goods”

Socket/Port/Plug3%

“also damaged my socket”

Material Quality3%

“Very cheap quality material”

Top return reasons

Size-Overall40%

Defective Material/Parts14%

Compatibility-Overall11%

Functionality-Overall8%

Quality-Overall5%

Advertised Vs Actual Product3%

Connectivity-Overall2%

Color2%

Strength2%

Mounting2%

Common questions

Is e27 lamp holder profitable to sell on Amazon United Kingdom?: The niche generates £87K/yr across 50 tracked products. 2 of 19 products launched in the last 360 days are still selling. 90-day search growth is +17.4%. Flapen's verdict: Worth a look (61/100).
How competitive is the e27 lamp holder niche?: 43 brands and 58 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in e27 lamp holder?: Top complaints mined from reviews: Quality-Overall, Strength, Durability. The return rate is 1.3%.
When does demand for e27 lamp holder peak?: Demand peaks in Jul; the busiest month runs 1.9× the quietest.
What does it cost to enter the e27 lamp holder niche?: Listings span £3.19–£11.89; the average listing price is £6.47 (sweet spot $15–$100). The average incumbent carries 278 reviews — the moat a new listing must climb.