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Dust Wipes

Fail

Prices span $4.64–$15.64, mostly outside the sweet spot, so Dust Wipes is a Fail.

Flapen Score
45
45 / 100
Ranks 482 of 740 Business, Industry & Science niches · −4 vs the category median of 49
Market size
£82K/yr54K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
58%top-5 click share · 10 brands · 59 sellers

Flapen Score

Dust Wipes against its category

The dotted line is the Business, Industry & Science average. Past it, Dust Wipes is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dust Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dust Wipes 54K times last year and spent an estimated £82K. The top 5 brands take 87% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

15.3% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.3% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £82K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
15.3%
Market size, estimated
£82Ka year
Top search term
swiffer dry floor wipes13K searches a year

02 · Price

A sale here is worth £9.95.

Listings sell for £9.95 on average, from £4.64 to £15.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £9.95 that is £2K to £5K a year per listing.

Average price
£9.95under the $15 to $100 sweet spot
Price range
£4.64–£15.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£5K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

56% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #99 within Janitorial & Sanitation Supplies. It carries 1,809 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
88%
Out of stock, average day
4.9%
Average rank
#99in Janitorial & Sanitation Supplies
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,809per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Dust Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 58% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£16K£25K£33K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

59

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

58%

Top 20: 100%

Open market

8%

  • TDBS The Dustpan and Brush Store35%
  • Swiffer28%
  • Peachicha11%
  • Mr Sheen8%
  • SUZZYVINE5%
  • HOMEXCEL4%
  • Open — no brand owns it (4 brands, 8%)

Search terms

Top Dust Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • swiffer dry floor wipes13K/yr
  • dry floor wipes12K/yr
  • dust wipes9K/yr
  • dry floor wipes dust magnet4K/yr
  • pledge dry dusting cloths6K/yr
  • dry sweeping cloths3K/yr
  • dusting wipes3K/yr
  • dust wipes for cleaning3K/yr

Reviews and returns

What reviews say buyers love and hate about Dust Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness18%−0.05

Not as thick as the original Flash ones

Theyre not as thick

Very thin sheets

Quality-Overall16%−0.05

they are not as good as I've had previously

Not as good as other brands

Bad quality

Advertised Vs Actual Product14%−0.08

Dont look like the pictures

Classic misleading example

Nothing like the pictures

Size-Overall14%−0.07

Not very fit for purpose

Size is a little big

Very small size

Natural Resource Wastage4%−0.03

Waste of time and money

Love

Value For Money26%+1.81

Good value

Economical

Excellent value for money

Ease Of Cleaning19%+1.79

Comes clean

Clean easy

Great for cleaning

Quality-Overall15%−0.05

Very good duster pads

Good produ t

Excellent product

Ease Of Use9%+0.72

easy to use

Makes life easy

Very easy to put on

Advertised Vs Actual Product7%−0.08

as described in advert

did the job

As described

Return

0.2% Return rate 43% Fixable by listing

Advertised Vs Actual Product20%█▃▅▄▄▄

Dont look like the pictures

Classic misleading example

Nothing like the pictures

Size-Overall18%▆▇▅▁█▃

Not very fit for purpose

Size is a little big

Very small size

Quality-Overall10%▁▇▅██▅

they are not as good as I've had previously

Not as good as other brands

Bad quality

Moist/Dry7%▁▁▅▁▁█

barely any moisture in them

Ease Of Use6%▁▃▁▇▁█

Difficult to buy off the shelf

FAQ

Common Dust Wipes questions

Answered from the same tracked data.