dust wipes
Skip itPrices mostly outside the sweet spot ($4.64–$15.64) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay1,808.63avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.95avg listing price — sweet spot $15–$100
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Market size
Bad£82K£82K/yr · 54K searches
Growth
Bad-8.5%90-day search growth — must beat 0% to launch
Price range
Bad£4.64–£15.64cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dust wipes is a £82K/yr Amazon United Kingdom market (54K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 45/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dust wipes market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £60K–£80K
- units × avg price
- Conversion rate
- 15.3%
- Avg BSR
- #99
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 56%
- Out of stock
- 4.9%
- Avg brand age
- 47 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
10 rising
Sellers
59
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
58%
Top 20: 100%
Open market
8%
- TDBS The Dustpan and Brush Store35%
- Swiffer28%
- Peachicha11%
- Mr Sheen8%
- SUZZYVINE5%
- HOMEXCEL4%
- Open — no brand owns it (4 brands, 8%)
Top dust wipes search terms
- swiffer dry floor wipes13K/yr
- dry floor wipes12K/yr
- dust wipes9K/yr
- dry floor wipes dust magnet4K/yr
- pledge dry dusting cloths6K/yr
- dry sweeping cloths3K/yr
- dusting wipes3K/yr
- dust wipes for cleaning3K/yr
Top dust wipes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 16 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pack of 50 Disposable Microfibre Electrostatic Floor Cloths for Flat Swivel Mop Multi Fitting Cleaning Wipes - 29cm x 21cm Fits Most Mops Like Swiffer Etc
TDBS The Dustpan and Brush Store£4.964.3★2,901 rev
Swiffer Anti-Dust Cloths Pack of 80 White
Swiffer£15.644.7★12,501 rev
Swiffer Dust-Catcher Mop Refills Dry Wipes 36 Cleaning Wipes for Swiffer Broom Catches and Retains 3 Times More Dust Dirt and Hair Than a Classic Broom
Swiffer£8.584.7★1,470 rev
Swiffer - Floor Cleaner Dry Floor Cloths Refill - 80 Pieces
Swiffer£15.074.8★283 rev
PEACHICHA Flash Dust Magnet Dry Mop Refills Disposable Dusting Cloths Floor Cloth Refills Disposable Dust Mop Refills 20 * 30cm 80 Pcs
Peachicha£8.374.4★132 rev
Newest
by launch date
SUZZYVINE Dust Magnet Flash Dry Floor Wipes Flash Dry Mop Refills Electrostatic Floor Cloths for Flat Swivel Mop 20x 30cm Pack of 80 (80Count)
SUZZYVINE£8.80402 rev
PEACHICHA Flash Dust Magnet Dry Mop Refills Disposable Dusting Cloths Floor Cloth Refills Disposable Dust Mop Refills 20 * 30cm 80 Pcs
Peachicha£8.37132 rev
PEACHICHA Disposable Dusting Cloths Flash Dust Magnet Dry Mop Refills Floor Dust Remove Pads Speedmop Dry Pad Refills 50 Pcs Mop Not Included
Peachicha£10.04521 rev
HOMEXCEL Dry Sweeping Cloths Pads Compatible with Flash Speedmop- Disposable Duster Refills Mop Pads for Floor Mopping and Cleaning 64 Count
HOMEXCEL£8.195,019 rev
Swiffer Dust-Catcher Mop Refills Dry Wipes 36 Cleaning Wipes for Swiffer Broom Catches and Retains 3 Times More Dust Dirt and Hair Than a Classic Broom
Swiffer£8.581,470 rev
Trending
90-day click momentumSUZZYVINE Dust Magnet Flash Dry Floor Wipes Flash Dry Mop Refills Electrostatic Floor Cloths for Flat Swivel Mop 20x 30cm Pack of 80 (80Count)
SUZZYVINE£8.804.2★
Swiffer - Floor Cleaner Dry Floor Cloths Refill - 80 Pieces
Swiffer£15.074.8★
PEACHICHA Flash Dust Magnet Dry Mop Refills Disposable Dusting Cloths Floor Cloth Refills Disposable Dust Mop Refills 20 * 30cm 80 Pcs
Peachicha£8.374.4★
JEBBLAS Dry Sweeping Cloths Dry Floor Wipes Disposable Cloths Clean and Away Dry Dusting Mop Cloths Electrostatic Cloths for Flat Swivel Mop 30cm x 22cm Pack of 120
Jebblas£11.784.4★
Swiffer Dust-Catcher Mop Refills Dry Wipes 36 Cleaning Wipes for Swiffer Broom Catches and Retains 3 Times More Dust Dirt and Hair Than a Classic Broom
Swiffer£8.584.7★
What buyers say about dust wipes
What buyers praise and complain about, mined from review topics.What buyers love
“Good value”
“Comes clean”
“Very good duster pads”
“easy to use”
“as described in advert”
“Fits perfect”
“good quality / sufficient moisture with a scent that is not over-powering”
“Great for drying floor after wet cleaning”
“Great on wooden”
“Really lovely cloths to use”
What buyers complain about
“Not as thick as the original Flash ones”
“they are not as good as I've had previously”
“Dont look like the pictures”
“Not very fit for purpose”
“Waste of time and money”
“Yes they cost a little more than some other brands out there”
“The package I received has a horrible fake perfume smell to them”
“barely any moisture in them”
“obviously wouldn't use them on laminate floor”
“Difficult to buy off the shelf”
Top return reasons
Common questions
- Is dust wipes profitable to sell on Amazon United Kingdom?
- The niche generates £82K/yr across 16 tracked products. 90-day search growth is -8.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the dust wipes niche?
- 10 brands and 59 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in dust wipes?
- Top complaints mined from reviews: Thickness, Quality-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- What does it cost to enter the dust wipes niche?
- Listings span £4.64–£15.64; the average listing price is £9.95 (sweet spot $15–$100). The average incumbent carries 1,809 reviews — the moat a new listing must climb.