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Duck Food

Maybe

Returns run at only 0.0% of orders. But the top 5 brands take 84% of clicks, so Duck Food is a Maybe.

Flapen Score
59
59 / 100
Top 13% of 740 Business, Industry & Science niches · +10 vs the category median of 49
Market size
£466K/yr256K searches / yr
90-day growth
+43.4%search demand this quarter
Competition
62%top-5 click share · 11 brands · 53 sellers

Flapen Score

Duck Food against its category

The dotted line is the Business, Industry & Science average. Past it, Duck Food is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Duck Food market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Duck Food 256K times last year and spent an estimated £466K. The top 5 brands take 84% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

15.2% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 15.2% of those searches ended in a purchase. Searches in the last 90 days moved +43.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £466K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
+43.4%
Conversion, latest week
15.2%
Market size, estimated
£466Ka year
Peak month
May2.3× the quietest month
Top search term
duck food142K searches a year

02 · Price

A sale here is worth £11.96.

Listings sell for £11.96 on average, from £2.18 to £28.85. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,000 to 2,500 of them. At £11.96 that is £24K to £30K a year per listing.

Average price
£11.96under the $15 to $100 sweet spot
Price range
£2.18–£28.85
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
2,000–2,500
Revenue per listing a year
£24K–£30K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #76 within Agricultural Equipment & Supplies. It carries 801 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
67%
Out of stock, average day
0.4%
Average rank
#76in Agricultural Equipment & Supplies
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
801per listing
Listings tracked
18

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 73 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
73 months

Products

Top Duck Food products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£47K£93K£140K£187K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 rising

Sellers

53

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

10%

  • Extra Select31%
  • Brambles26%
  • Garden Ting11%
  • Jacobi Jayne9%
  • Copdock Mill8%
  • Seedzbox6%
  • Open — no brand owns it (5 brands, 10%)

Demand

Duck Food search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Spike '26DecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 2.3×

Search terms

Top Duck Food search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • duck food142K/yr
  • duck food for wild ducks19K/yr
  • duck feed16K/yr
  • swan and duck food16K/yr
  • swan food18K/yr
  • floating duck food10K/yr
  • duck and swan food11K/yr
  • duck pellets6K/yr
  • swan and duck food floating pellets6K/yr
  • duck food 20kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Duck Food

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall34%−0.13

Very large bag

Far too big

Way to small

Value For Money13%+2.38

expensive

priced too high now

But price nearly doubled

Stale/Rotten/Spoiled12%−0.04

no duck or swan wants it so I've had to bin it

The pellets appear old

it goes stale

Quality-Overall8%+0.56

not like other brands I've had

Not the best

Not good quality fees

Contamination5%−0.03

Arrive late and damaged unable to feed the birds as could be contaminated and not returnable

Came with extra bugs

We had to throw it away as it came with bugs in it

Love

Value For Money34%+2.38

Excellent value

Excellent value

GOOD VALUE

Quality-Overall19%+0.56

Good quality food

Excellent Product

all chickens are laying big quality eggs

Pet Friendly13%

The ducks and swans love it

Ducks are happy

My chickens love it

Taste-Overall12%+0.15

they absolutely love this food

Great food

Ducks enjoyed this treat

Advertised Vs Actual Product4%0.00

Does what it says

Item exactly as described

Exactly what I ordered

FAQ

Common Duck Food questions

Answered from the same tracked data.