dry mouth spray
Worth a lookShows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible16.2%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Good1,380.17avg incumbent reviews — the moat a new listing must climb
Market size
Okay£247K£247K/yr · 161K searches
Price range
Okay£5.68–£23.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+3.1%90-day search growth — must beat 0% to launch
Avg price
Okay£9.46avg listing price — sweet spot $15–$100
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad97%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, dry mouth spray is a £247K/yr Amazon United Kingdom market (161K searches/yr). The top 5 brands hold 97% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dry mouth spray market data
- Units sold / yr
- 25K–30K
- avg 1,500–2,000/product
- Revenue / yr
- £237K–£284K
- units × avg price
- Conversion rate
- 16.2%
- Avg BSR
- #313
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 92%
- Out of stock
- 0.6%
- Avg brand age
- 54 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 falling
Sellers
32
Top-5 brand share
97%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
0%
- oralieve75%
- E-Saliva18%
- TePe5%
- biotène5%
- Xerostom4%
- Oral73%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +3.1% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.6×
Top dry mouth spray search terms
- dry mouth spray63K/yr
- oralieve dry mouth spray38K/yr
- oralieve18K/yr
- dry mouth spray for night time7K/yr
- saliva spray for dry mouth7K/yr
- dry throat spray5K/yr
- oralive dry mouth spray3K/yr
- oraleve dry mouth spray4K/yr
- oralieve spray6K/yr
- oralieve dry mouth relief6K/yr
Top dry mouth spray products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 12 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Oralieve Moisturising Dry Mouth Relief Spray (1 x 50ml)
oralieve£7.014.1★4,741 rev
Oralieve Moisturising Dry Mouth Relief Spray (3 x 50ml)
oralieve£18.534.1★4,741 rev
Oralieve Moisturising Dry Mouth Relief Gel (1 x 50ml)
oralieve£6.754.2★1,631 rev
TePe Hydrating Mouth Spray for Dry Mouth mild Apple and Peppermint Fluoride Mouth Spray to Ease the Feeling of Dry Mouth Easy on-the-go
TePe£5.853.9★302 rev
Biotene Mouth Spray Size 1.5z Biotene Mouth Spray 1.5z
biotène£11.544.2★2,432 rev
Newest
by launch date
Oralieve NEW Sugar Free Soothing Lozenges 1 Pack (30 Lozenges)
oralieve£5.86105 rev
Oral7 Dry Mouth Spray (50ml) for Instant Moisture & Fresh Breath | Gentle Mist Throat Spray with Active Enzymes | Alcohol Menthol & SLS Free | Oral Care for Dryness Discomfort & Bad Breath
Oral7£6.7436 rev
E-Saliva Mint Dry Mouth Spray for Adults Saliva Spray for Dry Mouth Relief Long-Lasting Moisturising Mouth Spray Oral Hydration & Comfort Refreshing Mint Flavour 15ml (Pack of 1)
E-Saliva1£7.90132 rev
Oralieve Alcohol-Free Mouthrinse (1 x 500ml) Mouthwash with Fluoride for Dry or Sensitive Mouths. Mild Mouth Wash - Genuine Oralieve Dry Mouth Mouthwash
oralieve£6.68549 rev
TePe Hydrating Mouth Spray for Dry Mouth mild Apple and Peppermint Fluoride Mouth Spray to Ease the Feeling of Dry Mouth Easy on-the-go
TePe£5.85302 rev
Trending
90-day click momentumOral7 Dry Mouth Spray (50ml) for Instant Moisture & Fresh Breath | Gentle Mist Throat Spray with Active Enzymes | Alcohol Menthol & SLS Free | Oral Care for Dryness Discomfort & Bad Breath
Oral7£6.744.2★
Oralieve NEW Sugar Free Soothing Lozenges 1 Pack (30 Lozenges)
oralieve£5.863.8★
Xerostom Dry Mouth Spray Oral Moisturiser Spray with Saliactive - Saliva Spray for Dry Mouth Spray Sugar Free Mouth Ulcers
Xerostom£5.683.9★
TePe Hydrating Mouth Spray for Dry Mouth mild Apple and Peppermint Fluoride Mouth Spray to Ease the Feeling of Dry Mouth Easy on-the-go
TePe£5.853.9★
Oralieve Moisturising Dry Mouth Relief Spray (3 x 50ml)
oralieve£18.534.1★
What buyers say about dry mouth spray
What buyers praise and complain about, mined from review topics.What buyers love
“Decent moisturiser”
“Does the job”
“They also seem very good quality for such lozenges to”
“Pleasant taste”
“Fantastic mouth care”
“What is advertised is what you get”
“Good value”
“Easy to use”
“so pleased with this handy little mouth spray I ordered another”
“I really like the taste and flavour intensity which is moreish and very enjoyable and effective for its purpose and also compact to carry or use for various scenarios”
What buyers complain about
“my mouth ends up very dry on many occasions”
“Didn't work for me”
“Ok, doesn't last long, strange taste”
“bit pricey”
“It does not last anywhere near the time it suggests”
“I have had mouth problems for 5 years”
“I found the flavour unpleasant”
“artificial and sickly sweet”
“It is often difficult if I go out”
“texture is not great”
Top return reasons
Common questions
- Is dry mouth spray profitable to sell on Amazon United Kingdom?
- The niche generates £247K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.1%. Flapen's verdict: Worth a look (50/100).
- How competitive is the dry mouth spray niche?
- 6 brands and 32 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 97% of demand.
- What do buyers complain about in dry mouth spray?
- Top complaints mined from reviews: Moist/Dry, Functionality-Overall, Taste-Overall. The return rate is 0.3%.
- When does demand for dry mouth spray peak?
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- What does it cost to enter the dry mouth spray niche?
- Listings span £5.68–£23.04; the average listing price is £9.46 (sweet spot $15–$100). The average incumbent carries 1,380 reviews — the moat a new listing must climb.