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Dressing Tape

Fail

Prices span $1.77–$9.27, mostly outside the sweet spot, so Dressing Tape is a Fail.

Flapen Score
35
35 / 100
Ranks 703 of 740 Business, Industry & Science niches · −14 vs the category median of 49
Market size
£71K/yr73K searches / yr
90-day growth
-18.5%search demand this quarter
Competition
83%top-5 click share · 6 brands · 32 sellers

Flapen Score

Dressing Tape against its category

The dotted line is the Business, Industry & Science average. Past it, Dressing Tape is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dressing Tape market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dressing Tape 73K times last year and spent an estimated £71K. The top 5 brands take 98% of clicks. Demand peaks in Mar. Flapen scores it 35 out of 100, a Fail.

01 · Demand

19.4% of searches ended in a purchase last week.

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 19.4% of those searches ended in a purchase. Searches in the last 90 days moved -18.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £71K a year.

Searches, last 12 months
73K
Growth, 90 days vs prior 90
-18.5%
Conversion, latest week
19.4%
Market size, estimated
£71Ka year
Peak month
March2.6× the quietest month
Top search term
mefix tape35K searches a year

02 · Price

A sale here is worth £4.98.

Listings sell for £4.98 on average, from £1.77 to £9.27. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At £4.98 that is £5K to £6K a year per listing.

Average price
£4.98under the $15 to $100 sweet spot
Price range
£1.77–£9.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

27% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #77 within Professional Medical Supplies. It carries 1,081 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
27%
Prime listings
82%
Out of stock, average day
0.0%
Average rank
#77in Professional Medical Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,081per listing
Listings tracked
11

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Dressing Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£7K£14K£21K£28K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 flat

Sellers

32

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • Mefix61%
  • Mölnlycke23%
  • NanaCare7%
  • JFA Medical4%
  • horsemen4%
  • Firstaid4sport2%

Demand

Dressing Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.6×

Search terms

Top Dressing Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mefix tape35K/yr
  • dressing tape8K/yr
  • mefix7K/yr
  • wound tape6K/yr
  • mefix tape 10cm x 10m4K/yr
  • dressing tape for wounds5K/yr
  • mefix tape 5cm x 10m4K/yr
  • mefix tape for henna3K/yr

Reviews and returns

What reviews say buyers love and hate about Dressing Tape

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Adhesion/Stickiness46%−0.26

Poor adhesive quality

The adhesive is weak

Not very sticky

Quality-Overall11%+1.13

Absolute rubbish

Awful quality

Rubbish

Water Resistance3%−0.01

not 100% waterproof

just not sticky or waterproof

not water proof

Durability3%−0.01

comes apart too often

this one is not meant for anything to last more than an hour

again, fell off almost immediately

Size-Overall3%+0.16

I ordered the wrong size

narrow

It is small

Love

Adhesion/Stickiness20%−0.26

Sticks well

Good adhesion

sticks well

Quality-Overall20%+1.13

Good producr

Very good quality great sticking quality

Excellent product

Advertised Vs Actual Product16%+1.64

As advertised

As described

Does the job

Value For Money16%+0.96

Good price

Excellent value for money

Good value for money

Ease Of Use4%

Ease of use

easy to handle

Very handy

Return

0.2% Return rate 12% Fixable by listing

Adhesion/Stickiness52%▆▇██▅▅

Poor adhesive quality

The adhesive is weak

Not very sticky

Quality-Overall7%█▁▅█▃▅

Absolute rubbish

Awful quality

Rubbish

Advertised Vs Actual Product6%▇▅▁▃█▄
Water Resistance5%▁▃▇▁█▅

not 100% waterproof

just not sticky or waterproof

not water proof

Size-Overall5%▁█▁▄▅▁

I ordered the wrong size

narrow

It is small

FAQ

Common Dressing Tape questions

Answered from the same tracked data.