dressing tape
Skip itPrices mostly outside the sweet spot ($1.77–$9.27) — this niche doesn't clear our bar today.
Conversion
Incredible19.4%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Good1,081.36avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad£71K£71K/yr · 73K searches
Growth
Bad-18.5%90-day search growth — must beat 0% to launch
Competition
Bad83%top-5 click share — a locked-up shelf
Avg price
Bad£4.98avg listing price — sweet spot $15–$100
Brand share
Bad98%top-5 brand share — brand-locked demand
Price range
Bad£1.77–£9.27cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, dressing tape is a £71K/yr Amazon United Kingdom market (73K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in Mar. Verdict: Skip it — 35/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dressing tape market data
- Units sold / yr
- 13K–15K
- avg 1,000–1,250/product
- Revenue / yr
- £62K–£75K
- units × avg price
- Conversion rate
- 19.4%
- Avg BSR
- #77
- Page quality
- 0%
- Prime
- 82%
- Sponsored
- 27%
- Out of stock
- 0.0%
- Avg brand age
- 49 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
6 flat
Sellers
32
Top-5 brand share
98%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Mefix61%
- Mölnlycke23%
- NanaCare7%
- JFA Medical4%
- horsemen4%
- Firstaid4sport2%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -18.5% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 2.6×
Top dressing tape search terms
- mefix tape35K/yr
- dressing tape8K/yr
- mefix7K/yr
- wound tape6K/yr
- mefix tape 10cm x 10m4K/yr
- dressing tape for wounds5K/yr
- mefix tape 5cm x 10m4K/yr
- mefix tape for henna3K/yr
Top dressing tape products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 11 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Mefix 311000 Tape Medical Adhesive Soft Cloth 10 cm x 10 m
Mefix£5.494.7★553 rev
Mefix Adhesive Fabric Dressing 5cm x 10M
Mölnlycke£4.134.7★2,976 rev
MEFIX Adhesive Dressing Tape 310250 2.5cm x 10m (0925420)
Mefix£4.134.5★246 rev
Microporous Medical Tape Waterproof 4 Rolls 2.5cm x 10m + 10pc Gauze Pads - Hypoallergenic Surgical Tape for Wound Care Dressings & Face First Aid Waterproof Bandage for Sensitive Skin - NanaCare
NanaCare£5.204.4★4,684 rev
JFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 2 Rolls
JFA Medical£3.004.4★596 rev
Newest
by launch dateJFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 2 Rolls
JFA Medical£3.00596 rev
Microporous Medical Tape Waterproof 4 Rolls 2.5cm x 10m + 10pc Gauze Pads - Hypoallergenic Surgical Tape for Wound Care Dressings & Face First Aid Waterproof Bandage for Sensitive Skin - NanaCare
NanaCare£5.204,684 rev
Mefix Dressing Retention Tape 2.5cm x 10m (Pack of 2)
horsemen£5.70361 rev
Mefix Self - Adhesive Tape 10m - Water Vapour Permeable - Extensible & Comfortable 5cm x 10m - x4
Mefix£9.27246 rev
MEFIX Adhesive Dressing Tape 310250 2.5cm x 10m (0925420)
Mefix£4.13246 rev
Trending
90-day click momentumMEFIX Adhesive Dressing Tape 310250 2.5cm x 10m (0925420)
Mefix£4.134.5★
Firstaid4sport Straight Edge EAB 2.5cm x 4.5m (tan)
Firstaid4sport£1.774.0★
Mefix Adhesive Tape 311000 10CM X 10M (0925495)
Mefix£6.114.5★
Mefix 311000 Tape Medical Adhesive Soft Cloth 10 cm x 10 m
Mefix£5.494.7★
JFA Medical Microporous Surgical Tape First Aid Medical Tape Earring Cover Up Tape 1.25cm x 10m - Box of 2 Rolls
JFA Medical£3.004.4★
What buyers say about dressing tape
What buyers praise and complain about, mined from review topics.What buyers love
“Sticks well”
“Good producr”
“As advertised”
“Good price”
“Ease of use”
“Just the right size”
“Works well”
“No skin irritation or stickiness”
“Very handy to use to fix tubes to skin”
“It's breathable,”
What buyers complain about
“Poor adhesive quality”
“Absolute rubbish”
“not 100% waterproof”
“comes apart too often”
“I ordered the wrong size”
“The glue also leaves a mess on skin when removed”
“Not worth the money”
“Comes off too easily”
“I have developed an allergy to normal plasters”
“not working”
Top return reasons
Common questions
- Is dressing tape profitable to sell on Amazon United Kingdom?
- The niche generates £71K/yr across 11 tracked products. 90-day search growth is -18.5%. Flapen's verdict: Skip it (35/100).
- How competitive is the dressing tape niche?
- 6 brands and 32 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 98% of demand.
- What do buyers complain about in dressing tape?
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Water Resistance. The return rate is 0.2%.
- When does demand for dressing tape peak?
- Demand peaks in Mar; the busiest month runs 2.6× the quietest.
- What does it cost to enter the dressing tape niche?
- Listings span £1.77–£9.27; the average listing price is £4.98 (sweet spot $15–$100). The average incumbent carries 1,081 reviews — the moat a new listing must climb.