Donut Wall

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months

91K

Growth, 90 days vs prior 90

+15.0%

Conversion, latest week

2.9%

Market size, estimated

£29Ka year

Peak month

July2.7× the quietest month

Top search term

donut stand32K searches a year

Listings sell for £10.89 on average, from £5.72 to £56.90. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £10.89 that is £0 to £1K a year per listing.

Average price

£10.89under the $15 to $100 sweet spot

Price range

£5.72–£56.90

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

£0–£1K

Returns

2.5%of orders · Amazon United Kingdom median 0.6%

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.9% of listings are out of stock. The average listing ranks #709 within Food Service Equipment & Supplies. It carries 75 reviews at 4.16 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

100%

Out of stock, average day

11.9%

Average rank

#709in Food Service Equipment & Supplies

Average rating

4.16 starsAmazon United Kingdom average 4.36 stars

Average reviews

75per listing

Listings tracked

28

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

7

Successful launches

0Amazon's first-year sales bar

Average brand age

28 months