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Dolly

Maybe

Products sell for $21.70 on average, inside the sweet spot. But shoppers spend only $124K a year here, so Dolly is a Maybe.

Flapen Score
57
57 / 100
Top 18% of 740 Business, Industry & Science niches · +8 vs the category median of 49
Market size
£124K/yr256K searches / yr
90-day growth
+6.5%search demand this quarter
Competition
41%top-5 click share · 25 brands · 40 sellers

Flapen Score

Dolly against its category

The dotted line is the Business, Industry & Science average. Past it, Dolly is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dolly market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dolly 256K times last year and spent an estimated £124K. The top 5 brands take 64% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

2.2% of searches ended in a purchase last week.

Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.

Searches, last 12 months
256K
Growth, 90 days vs prior 90
+6.5%
Conversion, latest week
2.2%
Market size, estimated
£124Ka year
Peak month
November1.3× the quietest month
Top search term
dolly trolley68K searches a year

02 · Price

A sale here is worth £21.70.

Listings sell for £21.70 on average, from £7.33 to £58.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £21.70 that is £2K to £5K a year per listing.

Average price
£21.70inside the $15 to $100 sweet spot
Price range
£7.33–£58.51
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #201 within Material Handling Products. It carries 851 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
69%
Out of stock, average day
3.3%
Average rank
#201in Material Handling Products
Average rating
4.33 starsAmazon United Kingdom average 4.36 stars
Average reviews
851per listing
Listings tracked
36

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
39 months

Products

Top Dolly products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£7K£11K£15K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 falling

Sellers

40

Top-5 brand share

64%

Top 20: 97%

Top-5 click share

41%

Top 20: 86%

Open market

32%

  • Move It25%
  • Trendi14%
  • SOLEJAZZ12%
  • Ronlap8%
  • Flatro4%
  • MoverX4%

Demand

Dolly search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dolly search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dolly trolley68K/yr
  • dolly63K/yr
  • furniture dolly19K/yr
  • moving dolly14K/yr
  • trolley dolly12K/yr
  • heavy duty dolly10K/yr
  • dolly wheels12K/yr
  • furniture moving trolley6K/yr
  • dollies9K/yr
  • wheel dolly7K/yr

Reviews and returns

What reviews say buyers love and hate about Dolly

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%−0.10

False load capability and poor quality

Poor product

very cheaply made

Size-Overall8%−0.03

.It barely fits through the door

Not fit for purpose

small

Grip7%−0.09

Handle does not stay together

there is no grip on the surface

The main problem they slide of the bottom of what your trying to move

Durability6%−0.05

Broke as soon as I tried using them

broke as well

one of them literally broke

Functionality-Overall5%−0.05

Not fit for purpose

Unfortunately it doesnt work

Handle does not stay together

Love

Strength17%+1.33

Solid build

Very sturdy

One a good point the truck is very sturdy

Quality-Overall16%−0.10

Excellent Product

Good quality truck

- In general, construction quality is impressive

Value For Money15%+1.40

Excellent value

Fair price

Excellent value for money

Ease Of Use12%+0.34

Easy to use

Really handy

Easy to store

Advertised Vs Actual Product5%

Exactly what I needed

Does whats needed

As described

Return

1.6% Return rate 53% Fixable by listing

Size-Overall43%▇█▇██▇

.It barely fits through the door

Not fit for purpose

small

Defective Material/Parts10%▆█▇▆▇▇
Strength7%▄▆▆▆█▄

Not strong enough

Deceivingly sturdy

A bit flimsy

Functionality-Overall7%█▅▅▃▄▄

Not fit for purpose

Unfortunately it doesnt work

Handle does not stay together

Quality-Overall5%█▃▅▆▄█

False load capability and poor quality

Poor product

very cheaply made

FAQ

Common Dolly questions

Answered from the same tracked data.