Dolly
MaybeProducts sell for $21.70 on average, inside the sweet spot. But shoppers spend only $124K a year here, so Dolly is a Maybe.
- Flapen Score
- 57 / 100Top 18% of 740 Business, Industry & Science niches · +8 vs the category median of 4957
- Market size
- £124K/yr256K searches / yr
- 90-day growth
- +6.5%search demand this quarter
- Competition
- 41%top-5 click share · 25 brands · 40 sellers
Flapen Score
Dolly against its category
The dotted line is the Business, Industry & Science average. Past it, Dolly is stronger. Inside it, weaker.
Market
The Dolly market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dolly 256K times last year and spent an estimated £124K. The top 5 brands take 64% of clicks. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
2.2% of searches ended in a purchase last week.
Shoppers searched for this 256K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.2% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £124K a year.
- Searches, last 12 months
- 256K
- Growth, 90 days vs prior 90
- +6.5%
- Conversion, latest week
- 2.2%
- Market size, estimated
- £124Ka year
- Peak month
- November1.3× the quietest month
- Top search term
- dolly trolley68K searches a year
02 · Price
A sale here is worth £21.70.
Listings sell for £21.70 on average, from £7.33 to £58.51. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £21.70 that is £2K to £5K a year per listing.
- Average price
- £21.70inside the $15 to $100 sweet spot
- Price range
- £7.33–£58.51
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.6%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
81% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #201 within Material Handling Products. It carries 851 reviews at 4.33 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 81%
- Prime listings
- 69%
- Out of stock, average day
- 3.3%
- Average rank
- #201in Material Handling Products
- Average rating
- 4.33 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 851per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 1 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Dolly products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
SOLEJAZZ Moving Furniture Dolly Connectable 200KG Capacity Piano Moving Dolly Heavy Duty 4 Wheel Moving Cart for Moving Heavy Furniture Black 1 Pack
- Price
- £15.66
- Rating
- 4.3/5
- Reviews
- 889
- Age
- 4y ago

Move-It Platform Dolly With Grip Pads Heavy-Duty Anti-Slip Transport Roller Trolley For Moving Furniture & Equipment 180kg Load Capacity Wooden (45 x 30cm)
- Price
- £15.03
- Rating
- 4.6/5
- Reviews
- 1,002
- Age
- 8y ago

Move-It Large Dolly Trolley on Wheels Transport Roller Ideal for Moving Large Heavy & Bulky Furniture Appliances & Equipment 180kg Load Capacity Plywood (59x49cm)
- Price
- £23.87
- Rating
- 4.6/5
- Reviews
- 1,002
- Age
- 10y ago

200 KG Dolly Trolley On Wheels - Heavy Duty Roller for Moving Furniture with Eva Foam Grip Pads & Wooden Platform
- Price
- £11.99
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 2y ago

200 KG Dolly Trolley On Wheels Roller Heavy Duty Trolley for Moving Furniture with Eva Foam Grip Pads Wooden Platform Lifter (Pack of 2)
- Price
- £19.14
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 2y ago
Trending
90-day click momentum
200 KG Dolly Trolley On Wheels Roller Heavy Duty Trolley for Moving Furniture with Eva Foam Grip Pads Wooden Platform Lifter (Pack of 2)
- Price
- £19.14
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 2y ago

Dolly Trolley on Wheels Heavy duty for Moving Heavy Items | 300 KG (1 Piece) Load Capacity Plywood Jigsaw Trolley on Wheels | 360 Rotatable Wheeled Furniture Dolly with 4 Non-Slip Grip Pads
- Price
- £11.74
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 12mo ago

Wheeled Platform Dolly Furniture Moving Platform with EVA Foam Grip Pads Wooden Base 59x29x18cm Furniture Lifter Trolley for Home Office & Warehouse Use
- Price
- £10.87
- Rating
- 4.4/5
- Reviews
- 65
- Age
- 3y ago

SOLEJAZZ Moving Furniture Dolly Connectable 136KG Capacity Piano Moving Dolly Heavy Duty 4 Wheel Moving Cart for Moving Heavy Furniture Black 2 Pack
- Price
- £27.28
- Rating
- 4.1/5
- Reviews
- 166
- Age
- 4y ago

Ronlap Furniture Moving Dolly Furniture Movers with Wheels Portable Moving Rollers Leg Dollies for Heavy Furniture 4 Wheels Small Flat Dolly with 4 Elastic Ropes 400 KG Capacity 2 Pack Black
- Price
- £26.87
- Rating
- 4.3/5
- Reviews
- 1,427
- Age
- 4y ago
Newest
by launch date
Dolly Trolley on Wheels Heavy duty for Moving Heavy Items | 300 KG (1 Piece) Load Capacity Plywood Jigsaw Trolley on Wheels | 360 Rotatable Wheeled Furniture Dolly with 4 Non-Slip Grip Pads
- Price
- £11.74
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 12mo ago

HOKEOII Furniture Moving Wheels Furniture Movers for Heavy Items Furniture Lifter Sliders Tool Set 350kg Max Load Capacity 360 Rotation Roller Furniture Dolly for Moving Appliance Bed Cabinet
- Price
- £18.22
- Rating
- 3.7/5
- Reviews
- 167
- Age
- 1y ago

NIUXX Furniture Mover with Wheels
- Price
- £23.79
- Rating
- 4.1/5
- Reviews
- 641
- Age
- 1y ago

MoverX Folding Hand Truck Aluminium Heavy Duty Hand Truck Foldable Trolley on Wheels Multi Purpose Sack Truck Moving Trolley 80kg
- Price
- £24.55
- Rating
- 4.6/5
- Reviews
- 856
- Age
- 1y ago

200 KG Dolly Trolley On Wheels - Heavy Duty Roller for Moving Furniture with Eva Foam Grip Pads & Wooden Platform
- Price
- £11.99
- Rating
- 4.5/5
- Reviews
- 185
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.
Brands
25 falling
Sellers
40
Top-5 brand share
64%
Top 20: 97%
Top-5 click share
41%
Top 20: 86%
Open market
32%
- Move It25%
- Trendi14%
- SOLEJAZZ12%
- Ronlap8%
- Flatro4%
- MoverX4%
Demand
Dolly search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dolly search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- dolly trolley68K/yr
- dolly63K/yr
- furniture dolly19K/yr
- moving dolly14K/yr
- trolley dolly12K/yr
- heavy duty dolly10K/yr
- dolly wheels12K/yr
- furniture moving trolley6K/yr
- dollies9K/yr
- wheel dolly7K/yr
Reviews and returns
What reviews say buyers love and hate about Dolly
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
False load capability and poor quality
Poor product
very cheaply made
.It barely fits through the door
Not fit for purpose
small
Handle does not stay together
there is no grip on the surface
The main problem they slide of the bottom of what your trying to move
Broke as soon as I tried using them
broke as well
one of them literally broke
Not fit for purpose
Unfortunately it doesnt work
Handle does not stay together
Love
Solid build
Very sturdy
One a good point the truck is very sturdy
Excellent Product
Good quality truck
- In general, construction quality is impressive
Excellent value
Fair price
Excellent value for money
Easy to use
Really handy
Easy to store
Exactly what I needed
Does whats needed
As described
Return
1.6% Return rate 53% Fixable by listing
.It barely fits through the door
Not fit for purpose
small
Not strong enough
Deceivingly sturdy
A bit flimsy
Not fit for purpose
Unfortunately it doesnt work
Handle does not stay together
False load capability and poor quality
Poor product
very cheaply made
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dolly questions
Answered from the same tracked data.









