Doilies

Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months

128K

Growth, 90 days vs prior 90

-21.2%

Conversion, latest week

10.7%

Market size, estimated

£74Ka year

Peak month

December2.1× the quietest month

Top search term

doilies36K searches a year

Listings sell for £5.40 on average, from £2.24 to £14.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.40 that is £1K to £3K a year per listing.

Average price

£5.40under the $15 to $100 sweet spot

Price range

£2.24–£14.54

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

13K–15K

Units per listing a year

250–500

Revenue per listing a year

£1K–£3K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #102 within Food Service Equipment & Supplies. It carries 99 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

100%

Out of stock, average day

4.1%

Average rank

#102in Food Service Equipment & Supplies

Average rating

4.52 starsAmazon United Kingdom average 4.36 stars

Average reviews

99per listing

Listings tracked

36

20 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

20

Successful launches

0Amazon's first-year sales bar

Average brand age

29 months