Doilies
MaybeReturns run at only 0.4% of orders. But prices span $2.24–$14.54, mostly outside the sweet spot, so Doilies is a Maybe.
- Flapen Score
- 50 / 100Top 44% of 740 Business, Industry & Science niches · +1 vs the category median of 4950
- Market size
- £74K/yr128K searches / yr
- 90-day growth
- -21.2%search demand this quarter
- Competition
- 51%top-5 click share · 32 brands · 49 sellers
Flapen Score
Doilies against its category
The dotted line is the Business, Industry & Science average. Past it, Doilies is stronger. Inside it, weaker.
Market
The Doilies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Doilies 128K times last year and spent an estimated £74K. The top 5 brands take 51% of clicks. Demand peaks in Nov–Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
10.7% of searches ended in a purchase last week.
Shoppers searched for this 128K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 10.7% of those searches ended in a purchase. Searches in the last 90 days moved -21.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 128K
- Growth, 90 days vs prior 90
- -21.2%
- Conversion, latest week
- 10.7%
- Market size, estimated
- £74Ka year
- Peak month
- December2.1× the quietest month
- Top search term
- doilies36K searches a year
02 · Price
A sale here is worth £5.40.
Listings sell for £5.40 on average, from £2.24 to £14.54. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £5.40 that is £1K to £3K a year per listing.
- Average price
- £5.40under the $15 to $100 sweet spot
- Price range
- £2.24–£14.54
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.1% of listings are out of stock. The average listing ranks #102 within Food Service Equipment & Supplies. It carries 99 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 100%
- Out of stock, average day
- 4.1%
- Average rank
- #102in Food Service Equipment & Supplies
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 99per listing
- Listings tracked
- 36
04 · Newcomers
Amazon counts 0 of last year's 20 launches as successful.
20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 20
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Doilies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
40 X White Round LACE DOYLEYS - 22cm/8.5 Quality Disposable Paper mats Great for Entertaining and Parties
- Price
- £3.15
- Rating
- 4.6/5
- Reviews
- 462
- Age
- 3y ago
Lumivra 150-Piece Decorative Lace Doilies Set in 3 Sizes (6.5 7.5 8.5) - White Round Placemats for Wedding Party and Dessert Displays
- Price
- £3.48
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 10mo ago
Sliverdew 90-Piece Paper Doilies - 3 Sizes White Lace Round Paper Doilies for Buffet Cake Fried Food Party Wedding Tableware Decoration
- Price
- £4.87
- Rating
- 4.6/5
- Reviews
- 488
- Age
- 3y ago
HUXILI 150Pcs Doilies Lace Paper 8.5Inch Disposable Round Paper Doilies White Elegant for Buffet Cake Fried Food Teacups Side Plates DIY Crafts in Party Wedding Anniversary and Daily Life
- Price
- £3.40
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Happium 100 Pcs White Cake Decorating Pads Lace Paper Doilies 9.5 (24cm) Doilies Disposable Paper Placemats Cake Packaging Pads for Wedding Tableware Food Decoration
- Price
- £6.57
- Rating
- 4.5/5
- Reviews
- 303
- Age
- 6y ago
Trending
90-day click momentum
Wndgh Paper Doilies 200 Pack Lace Doilies in Four Styles Elegant Table Decorations for Parties and Events White Paper Doilies Lace 30 Cm by 19 Cm Size
- Price
- £8.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
HUXILI 150Pcs Doilies Lace Paper 8.5Inch Disposable Round Paper Doilies White Elegant for Buffet Cake Fried Food Teacups Side Plates DIY Crafts in Party Wedding Anniversary and Daily Life
- Price
- £3.40
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
FRCTLNKG 150 Pcs Paper Doilies White Round Paper Doilies for Wedding Birthday Cake Dessert Tableware White Disposable Placemats Bulk 3.5inch 6.5inch 8.5inch
- Price
- £4.55
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 3mo ago
80 Pack Paper Doilies Assorted Sizes White Lace Paper Doily Disposable Doily Round Rectangle Papers Doilies for Dessert Tables Furniture Buffet Trays Coffee Cake Wedding Party Tableware Decor
- Price
- £5.03
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 4mo ago
8PCS Vintage Lace Doilies for Tables Round Crochet Doilies Lace Cotton Crochet Placemat Handmade Cotton Coasters for Kitchen Dining Room Dressers Wedding Birthday Party Decoration
- Price
- £4.19
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 10mo ago
Newest
by launch dateWndgh Paper Doilies 200 Pack Lace Doilies in Four Styles Elegant Table Decorations for Parties and Events White Paper Doilies Lace 30 Cm by 19 Cm Size
- Price
- £8.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
FRCTLNKG 150 Pcs Paper Doilies White Round Paper Doilies for Wedding Birthday Cake Dessert Tableware White Disposable Placemats Bulk 3.5inch 6.5inch 8.5inch
- Price
- £4.55
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 3mo ago
HUXILI 150Pcs Doilies Lace Paper 8.5Inch Disposable Round Paper Doilies White Elegant for Buffet Cake Fried Food Teacups Side Plates DIY Crafts in Party Wedding Anniversary and Daily Life
- Price
- £3.40
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
80 Pack Paper Doilies Assorted Sizes White Lace Paper Doily Disposable Doily Round Rectangle Papers Doilies for Dessert Tables Furniture Buffet Trays Coffee Cake Wedding Party Tableware Decor
- Price
- £5.03
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 4mo ago
Gubilacrum 150 Pcs White Lace Paper Doilies 5 Types Disposable Paper Doilies White Rectangle Round Shape Disposable Placemats for Food Doily for Cake Dessert Displays Wedding Party
- Price
- £6.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
32 rising
Sellers
49
Top-5 brand share
51%
Top 20: 87%
Top-5 click share
51%
Top 20: 84%
Open market
45%
- Party & Paper Solutions15%
- Lumivra11%
- Sliverdew11%
- HUXILI9%
- Tweruna5%
- Happium4%
Demand
Doilies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Search terms
Top Doilies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- doilies36K/yr
- paper doilies38K/yr
- doilies lace paper16K/yr
- lace doilies12K/yr
- paper doilies white9K/yr
- doily5K/yr
- doyleys5K/yr
- doyleys lace paper round4K/yr
- paper doilies round3K/yr
Reviews and returns
What reviews say buyers love and hate about Doilies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not Pink as per picture
Not so white as some I have had
theyre only a single ply to them which makes you question if theres actual food grade quality to them
in spite of their being quite thin. compared to some I have had in the past
they are not made made of thick paper
some are a little smaller than the stated sizes 3.5inch,6.5inch,8.5inch
The smallest sized ones have not been cut well
These are 4.5 inches, 6.25 inches, 7.25 inches and 8.25 inches in diameter and so apart from the smallest these are a quarter of an inch smaller in diameter than that stated in the listing
I would have liked the design to have been the same for all of these
Love
I highly recommend these as they are well made
Good quality doilies
Excellent product
Reasonable value
Good value for money
Good price
Just what I wanted
Exactly as advertised
As described
fit for purpose
I use all the sizes
just the right size Cynthia
Handy, easy to use Doilies
Easy to separate
Simple
Return
0.4% Return rate 78% Fixable by listing
some are a little smaller than the stated sizes 3.5inch,6.5inch,8.5inch
The smallest sized ones have not been cut well
These are 4.5 inches, 6.25 inches, 7.25 inches and 8.25 inches in diameter and so apart from the smallest these are a quarter of an inch smaller in diameter than that stated in the listing
theyre only a single ply to them which makes you question if theres actual food grade quality to them
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Doilies questions
Answered from the same tracked data.