Doilies
Doilies shows low returns (0.4%), but prices mostly outside the sweet spot ($2.24–$14.54) keeps it on the watch list.
Flapen Score
Is Doilies profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Doilies is a £74K/yr Amazon United Kingdom market (128K searches/yr). The top 5 brands hold 51% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Doilies: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -21.2% over the last 90 days and 10.7% of searches end in a purchase.
£74K
revenue / yr
Who owns the niche?
The top 5 brands hold 51% of demand, so 49% of the market is open.
49%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 36 products
Top Doilies products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
40 X White Round LACE DOYLEYS - 22cm/8.5 Quality Disposable Paper mats Great for Entertaining and Parties
- Price
- £3.15
- Rating
- 4.6/5
- Reviews
- 462
- Age
- 3y ago
Lumivra 150-Piece Decorative Lace Doilies Set in 3 Sizes (6.5 7.5 8.5) - White Round Placemats for Wedding Party and Dessert Displays
- Price
- £3.48
- Rating
- 4.3/5
- Reviews
- 14
- Age
- 10mo ago
Sliverdew 90-Piece Paper Doilies - 3 Sizes White Lace Round Paper Doilies for Buffet Cake Fried Food Party Wedding Tableware Decoration
- Price
- £4.87
- Rating
- 4.6/5
- Reviews
- 488
- Age
- 3y ago
HUXILI 150Pcs Doilies Lace Paper 8.5Inch Disposable Round Paper Doilies White Elegant for Buffet Cake Fried Food Teacups Side Plates DIY Crafts in Party Wedding Anniversary and Daily Life
- Price
- £3.40
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
Happium 100 Pcs White Cake Decorating Pads Lace Paper Doilies 9.5 (24cm) Doilies Disposable Paper Placemats Cake Packaging Pads for Wedding Tableware Food Decoration
- Price
- £6.57
- Rating
- 4.5/5
- Reviews
- 303
- Age
- 6y ago
Trending
90-day click momentum
Wndgh Paper Doilies 200 Pack Lace Doilies in Four Styles Elegant Table Decorations for Parties and Events White Paper Doilies Lace 30 Cm by 19 Cm Size
- Price
- £8.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
HUXILI 150Pcs Doilies Lace Paper 8.5Inch Disposable Round Paper Doilies White Elegant for Buffet Cake Fried Food Teacups Side Plates DIY Crafts in Party Wedding Anniversary and Daily Life
- Price
- £3.40
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
FRCTLNKG 150 Pcs Paper Doilies White Round Paper Doilies for Wedding Birthday Cake Dessert Tableware White Disposable Placemats Bulk 3.5inch 6.5inch 8.5inch
- Price
- £4.55
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 3mo ago
80 Pack Paper Doilies Assorted Sizes White Lace Paper Doily Disposable Doily Round Rectangle Papers Doilies for Dessert Tables Furniture Buffet Trays Coffee Cake Wedding Party Tableware Decor
- Price
- £5.03
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 4mo ago
8PCS Vintage Lace Doilies for Tables Round Crochet Doilies Lace Cotton Crochet Placemat Handmade Cotton Coasters for Kitchen Dining Room Dressers Wedding Birthday Party Decoration
- Price
- £4.19
- Rating
- 4.8/5
- Reviews
- 6
- Age
- 10mo ago
Newest
by launch dateWndgh Paper Doilies 200 Pack Lace Doilies in Four Styles Elegant Table Decorations for Parties and Events White Paper Doilies Lace 30 Cm by 19 Cm Size
- Price
- £8.08
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 3mo ago
FRCTLNKG 150 Pcs Paper Doilies White Round Paper Doilies for Wedding Birthday Cake Dessert Tableware White Disposable Placemats Bulk 3.5inch 6.5inch 8.5inch
- Price
- £4.55
- Rating
- 4.1/5
- Reviews
- 6
- Age
- 3mo ago
HUXILI 150Pcs Doilies Lace Paper 8.5Inch Disposable Round Paper Doilies White Elegant for Buffet Cake Fried Food Teacups Side Plates DIY Crafts in Party Wedding Anniversary and Daily Life
- Price
- £3.40
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 4mo ago
80 Pack Paper Doilies Assorted Sizes White Lace Paper Doily Disposable Doily Round Rectangle Papers Doilies for Dessert Tables Furniture Buffet Trays Coffee Cake Wedding Party Tableware Decor
- Price
- £5.03
- Rating
- 2.8/5
- Reviews
- 5
- Age
- 4mo ago
Gubilacrum 150 Pcs White Lace Paper Doilies 5 Types Disposable Paper Doilies White Rectangle Round Shape Disposable Placemats for Food Doily for Cake Dessert Displays Wedding Party
- Price
- £6.00
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 6mo ago
Competition: brands, sellers & click share
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
Brands
32 rising
Sellers
49
Top-5 brand share
51%
Top 20: 87%
Top-5 click share
51%
Top 20: 84%
Open market
45%
- Party & Paper Solutions15%
- Lumivra11%
- Sliverdew11%
- HUXILI9%
- Tweruna5%
- Happium4%
Doilies demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.1×
Top Doilies search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- doilies36K/yr
- paper doilies38K/yr
- doilies lace paper16K/yr
- lace doilies12K/yr
- paper doilies white9K/yr
- doily5K/yr
- doyleys5K/yr
- doyleys lace paper round4K/yr
- paper doilies round3K/yr
What reviews say buyers love and hate about Doilies
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“I highly recommend these as they are well made”
“Reasonable value”
“Just what I wanted”
“fit for purpose”
“Handy, easy to use Doilies”
What buyers complain about
65% of reviews“Not Pink as per picture”
“theyre only a single ply to them which makes you question if theres actual food grade quality to them”
“in spite of their being quite thin. compared to some I have had in the past”
“some are a little smaller than the stated sizes 3.5inch,6.5inch,8.5inch”
“I would have liked the design to have been the same for all of these”
Doilies return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
78%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Doilies questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
