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Documents Enclosed Wallets

Maybe

Returns run at only 0.3% of orders. But shoppers spend only $76K a year here, so Documents Enclosed Wallets is a Maybe.

Flapen Score
52
52 / 100
Top 35% of 740 Business, Industry & Science niches · +3 vs the category median of 49
Market size
£76K/yr71K searches / yr
90-day growth
-4.2%search demand this quarter
Competition
46%top-5 click share · 26 brands · 55 sellers

Flapen Score

Documents Enclosed Wallets against its category

The dotted line is the Business, Industry & Science average. Past it, Documents Enclosed Wallets is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Documents Enclosed Wallets market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Documents Enclosed Wallets 71K times last year and spent an estimated £76K. The top 5 brands take 68% of clicks. Demand peaks in Jun–Jul–Aug–Sep. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

12.1% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
-4.2%
Conversion, latest week
12.1%
Market size, estimated
£76Ka year
Peak month
September2.9× the quietest month
Top search term
a5 document wallet20K searches a year

02 · Price

A sale here is worth £8.83.

Listings sell for £8.83 on average, from £2.60 to £27.49. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £8.83 that is £2K to £4K a year per listing.

Average price
£8.83under the $15 to $100 sweet spot
Price range
£2.60–£27.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

79% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 5.5% of listings are out of stock. The average listing ranks #35 within Packaging & Shipping Supplies. It carries 1,007 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
79%
Prime listings
84%
Out of stock, average day
5.5%
Average rank
#35in Packaging & Shipping Supplies
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,007per listing
Listings tracked
38

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Documents Enclosed Wallets products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£6K£9K£12K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 rising

Sellers

55

Top-5 brand share

68%

Top 20: 96%

Top-5 click share

46%

Top 20: 83%

Open market

29%

  • Triplast45%
  • ojussa12%
  • Generic4%
  • SEB Enterprises4%
  • JeeJaan4%
  • SALTECH3%

Demand

Documents Enclosed Wallets search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul, Aug, Sep · busiest ÷ quietest = 2.9×

Search terms

Top Documents Enclosed Wallets search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a5 document wallet20K/yr
  • documents enclosed wallets11K/yr
  • a5 document holder8K/yr
  • a5 folders8K/yr
  • document enclosed wallets4K/yr
  • a5 portfolio folder6K/yr
  • a5 document enclosed wallets3K/yr
  • document enclosed wallets a54K/yr
  • a5 document wallets3K/yr
  • documents enclosed a52K/yr

Reviews and returns

What reviews say buyers love and hate about Documents Enclosed Wallets

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength18%−0.11

each of them is so flimsy

Very flimsy plastic, easily split

A bit fragile

Paper Quality14%−0.08

Absolutely terrible item, the sheet on the back doesn't peel off properly which causes it all to stick together, absolutely useless

this batch are not as good - the backing paper doesnt remove easily from the plastic wallet - so most end up in the bin after getting stuck to itself

Size-Overall13%−0.01

it's too small

Not big enough for the massive manual that comes with the car though

It is smaller and somewhere between A6 and A5

Ease Of Use11%−0.06

not take so many attempts to open them

The pockets are very difficult to open which is frustrating

cannot open to put anything inside the sleeves

Quality-Overall10%+0.81

A little lacklustre

Poor quality product

Love

Quality-Overall21%+0.81

Well made item

Good Quality

Nice storage wallets, good value and quality

Value For Money19%+1.41

Value for money

Great value

fair price

Advertised Vs Actual Product19%+1.06

As advertised

Just what I needed

As described

Size-Overall5%−0.01

Fits well

Great, small

Good size folders

Document Organizing/Classification5%+0.44

Great items to have to keep your paper work or receipts organised

Perfect for car documents

Great for sorting thing in their individual needs

Return

0.3% Return rate 80% Fixable by listing

Size-Overall71%█▇█▆▇█

it's too small

Not big enough for the massive manual that comes with the car though

It is smaller and somewhere between A6 and A5

Advertised Vs Actual Product7%█▃▆▇▄▃

NOT AS EXPECTED

Quality-Overall5%▁▂▃▂█▃

A little lacklustre

Poor quality product

Adhesion/Stickiness3%▁▁▁█▃▄
Compatibility-Overall3%▁█▁▄▄▁

FAQ

Common Documents Enclosed Wallets questions

Answered from the same tracked data.