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Do Not Bend Envelopes A4

Fail

The top 5 brands take 100% of clicks, so Do Not Bend Envelopes A4 is a Fail.

Flapen Score
37
37 / 100
Ranks 679 of 740 Business, Industry & Science niches · −12 vs the category median of 49
Market size
£118K/yr75K searches / yr
90-day growth
-8.5%search demand this quarter
Competition
83%top-5 click share · 5 brands · 11 sellers

Flapen Score

Do Not Bend Envelopes A4 against its category

The dotted line is the Business, Industry & Science average. Past it, Do Not Bend Envelopes A4 is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Do Not Bend Envelopes A4 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Do Not Bend Envelopes A4 75K times last year and spent an estimated £118K. All 5 brands take every click. Demand peaks in Nov. Flapen scores it 37 out of 100, a Fail.

01 · Demand

17.5% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £118K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-8.5%
Conversion, latest week
17.5%
Market size, estimated
£118Ka year
Peak month
November1.5× the quietest month
Top search term
a4 hardback envelopes12K searches a year

02 · Price

A sale here is worth £8.89.

Listings sell for £8.89 on average, from £3.38 to £18.21. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,500 to 2,000 of them. At £8.89 that is £13K to £18K a year per listing.

Average price
£8.89under the $15 to $100 sweet spot
Price range
£3.38–£18.21
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,500–2,000
Revenue per listing a year
£13K–£18K
Returns
0.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #14 within Packaging & Shipping Supplies. It carries 1,093 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#14in Packaging & Shipping Supplies
Average rating
4.64 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,093per listing
Listings tracked
9

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Do Not Bend Envelopes A4 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£18K£35K£53K£71K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

11

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • iSOUL61%
  • Double Dragon20%
  • Postmaster11%
  • GO Pack4%
  • Triplast3%

Demand

Do Not Bend Envelopes A4 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.5×

Search terms

Top Do Not Bend Envelopes A4 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • a4 hardback envelopes12K/yr
  • do not bend envelopes a413K/yr
  • a4 do not bend envelopes11K/yr
  • a4 envelopes do not bend11K/yr
  • a4 cardboard envelopes8K/yr
  • cardboard envelopes a45K/yr
  • hard back envelopes a45K/yr
  • a4 hard backed envelopes3K/yr
  • document envelope3K/yr
  • a4 board backed envelopes3K/yr

Reviews and returns

What reviews say buyers love and hate about Do Not Bend Envelopes A4

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength33%−0.10

But flimsly

Flimsy

Flexibility17%−0.02

Review of A4 do not bend envelopes

Advertised Vs Actual Product17%+0.25

Only provided 19 instead of the 20 advertised

Love

Quality-Overall33%−0.07

Great quality compared to some other low quality board backed envelopes

I think the price is very reasonable considering the quality

Decent Quality

Value For Money24%+2.49

Excellent value

Excellent value for money

Good price

Advertised Vs Actual Product13%+0.25

does the job

As described

Exactly what I needed

Size-Overall8%+1.00

Great as described fit for purpose

Useful size envelopes

Suits purpose

Strength5%−0.10

Sturdy and do their job

Sturdy envelopes

Strong envelopes

Return

0.3% Return rate 71% Fixable by listing

Size-Overall64%▇▅█▇▇▅
Strength7%▁▃▁█▆▇

But flimsly

Flimsy

Quality-Overall4%▁█▃▁▁▂
Functionality-Overall4%▁▅▁▁▁█
Compatibility-Overall4%▁██▁▁▁

FAQ

Common Do Not Bend Envelopes A4 questions

Answered from the same tracked data.