Skip to content

Dimplex Optimyst Spares

Fail

Demand is soft, at -77.8% this quarter, so Dimplex Optimyst Spares is a Fail.

Flapen Score
42
42 / 100
Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 49
Market size
£50K/yr24K searches / yr
90-day growth
-77.8%search demand this quarter
Competition
69%top-5 click share · 10 brands · 49 sellers

Flapen Score

Dimplex Optimyst Spares against its category

The dotted line is the Business, Industry & Science average. Past it, Dimplex Optimyst Spares is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dimplex Optimyst Spares market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dimplex Optimyst Spares 24K times last year and spent an estimated £50K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 11.6% of those searches ended in a purchase.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -77.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-77.8%
Conversion, latest week
11.6%
Market size, estimated
£50Ka year
Peak month
December18.6× the quietest month
Top search term
dimplex optimyst transducer13K searches a year

02 · Price

A sale here is worth £18.07.

Listings sell for £18.07 on average, from £6.46 to £44.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £18.07 that is £2K to £5K a year per listing.

Average price
£18.07inside the $15 to $100 sweet spot
Price range
£6.46–£44.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #99 within Industrial Electrical. It carries 495 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#99in Industrial Electrical
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
495per listing
Listings tracked
14

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dimplex Optimyst Spares products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

49

Est. top-5 brand share

83%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

12%

  • Dimplex30%
  • Offfay19%
  • Poweka19%
  • PCKOBEVER8%
  • Spares2go6%
  • CookiBlend4%
  • Open — no brand owns it (4 brands, 12%)

Demand

Dimplex Optimyst Spares search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 18.6×

Search terms

Top Dimplex Optimyst Spares search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • dimplex optimyst transducer13K/yr
  • dimplex optimyst spares7K/yr
  • transducer for optimyst fire3K/yr

Reviews and returns

What reviews say buyers love and hate about Dimplex Optimyst Spares

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Value For Money”
37%of negative reviews mention “Durability”
5.2%of orders come back
“After only 8 months use this item has cracked, started to crumble and stopped working”
A buyer, on “Durability”37% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Dimplex Optimyst Spares questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data