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Dimplex Optimyst Spares

Fail

Demand is soft, at -77.8% this quarter, so Dimplex Optimyst Spares is a Fail.

Flapen Score
42
42 / 100
Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 49
Market size
£50K/yr24K searches / yr
90-day growth
-77.8%search demand this quarter
Competition
69%top-5 click share · 10 brands · 49 sellers

Flapen Score

Dimplex Optimyst Spares against its category

The dotted line is the Business, Industry & Science average. Past it, Dimplex Optimyst Spares is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dimplex Optimyst Spares market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dimplex Optimyst Spares 24K times last year and spent an estimated £50K. The top 5 brands take 83% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.6% of searches ended in a purchase last week.

Shoppers searched for this 24K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.6% of those searches ended in a purchase. Searches in the last 90 days moved -77.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
24K
Growth, 90 days vs prior 90
-77.8%
Conversion, latest week
11.6%
Market size, estimated
£50Ka year
Peak month
December18.6× the quietest month
Top search term
dimplex optimyst transducer13K searches a year

02 · Price

A sale here is worth £18.07.

Listings sell for £18.07 on average, from £6.46 to £44.82. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £18.07 that is £2K to £5K a year per listing.

Average price
£18.07inside the $15 to $100 sweet spot
Price range
£6.46–£44.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
5.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #99 within Industrial Electrical. It carries 495 reviews at 4.12 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
0.4%
Average rank
#99in Industrial Electrical
Average rating
4.12 starsAmazon United Kingdom average 4.36 stars
Average reviews
495per listing
Listings tracked
14

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Dimplex Optimyst Spares products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£5K£10K£15K£20K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

49

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

12%

  • Dimplex30%
  • Offfay19%
  • Poweka19%
  • PCKOBEVER8%
  • Spares2go6%
  • CookiBlend4%
  • Open — no brand owns it (4 brands, 12%)

Demand

Dimplex Optimyst Spares search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Black Friday '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 18.6×

Search terms

Top Dimplex Optimyst Spares search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dimplex optimyst transducer13K/yr
  • dimplex optimyst spares7K/yr
  • transducer for optimyst fire3K/yr

Reviews and returns

What reviews say buyers love and hate about Dimplex Optimyst Spares

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability37%−0.51

After only 8 months use this item has cracked, started to crumble and stopped working

I should have known that it wouldn't last

This failed after 3 months

Value For Money19%+0.64

Expensive

They also only cost £16-£22

Not sure if its worth the money

Size-Overall7%+0.77

The wire is very long

it is smaller

Its slightly smaller in diameter

Functionality-Overall7%−0.04

the disc replacement did not work

its stopped working

Defective Material/Parts7%−0.09

Item arrived Broken

Not going to replace genuine part effectively

Love

Value For Money30%+0.64

good value

Good price

Value for money

Efficiency18%+1.06

Works well

Worked great

All working g well now

Advertised Vs Actual Product12%+1.04

Did the job

works exactly as it should

As described

Size-Overall7%+0.77

Works exactly as it should easy to fit all done in 10 mins

Easy to fit

easy to fit

Assembly/Installation6%+0.58

Easy to install

Simple to install

Works great easy to install value for money

Return

5.2% Return rate 20% Fixable by listing

Functionality-Overall35%█▇▅▅▇▅

the disc replacement did not work

its stopped working

Compatibility-Overall15%▄▄▄▆█▃

not compatible with my type of fire

Size-Overall14%▃▆▆▅▁█

The wire is very long

it is smaller

Its slightly smaller in diameter

Defective Material/Parts11%▅█▇▂▇▁

Item arrived Broken

Not going to replace genuine part effectively

Durability10%▄▄█▆▁█

After only 8 months use this item has cracked, started to crumble and stopped working

I should have known that it wouldn't last

This failed after 3 months

FAQ

Common Dimplex Optimyst Spares questions

Answered from the same tracked data.