Dental Wax
FailPrices span $3.10–$7.74, mostly outside the sweet spot, so Dental Wax is a Fail.
- Flapen Score
- 49 / 100Ranks 357 of 740 Business, Industry & Science niches · on the category median49
- Market size
- £229K/yr268K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 74%top-5 click share · 14 brands · 39 sellers
Flapen Score
Dental Wax against its category
The dotted line is the Business, Industry & Science average. Past it, Dental Wax is stronger. Inside it, weaker.
Market
The Dental Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dental Wax 268K times last year and spent an estimated £229K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
16.8% of searches ended in a purchase last week.
Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.
- Searches, last 12 months
- 268K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 16.8%
- Market size, estimated
- £229Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- orthodontic wax61K searches a year
02 · Price
A sale here is worth £5.11.
Listings sell for £5.11 on average, from £3.10 to £7.74. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £5.11 that is £13K to £15K a year per listing.
- Average price
- £5.11under the $15 to $100 sweet spot
- Price range
- £3.10–£7.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £13K–£15K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #46 within Professional Dental Supplies. It carries 954 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #46in Professional Dental Supplies
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 954per listing
- Listings tracked
- 16
04 · Newcomers
Amazon counts 0 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Dental Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
RZJZGZ Dental Wax for Braces Dental Oral Care Orthodontics Wax for Braces with Fruit Smell for Brace Wearers Gum Protection- 6 Boxs for 300 Times
- Price
- £5.15
- Rating
- 4.2/5
- Reviews
- 1,852
- Age
- 7y ago
Orthodontic Dental Brace Wax ~ Relief Wax for Ortho Care (3)
- Price
- £4.53
- Rating
- 4.3/5
- Reviews
- 2,636
- Age
- 12y ago
Dental Wax for Braces Orthodontic Wax for Braces(Mint 1Box for 50Times)
- Price
- £3.34
- Rating
- 4.1/5
- Reviews
- 1,896
- Age
- 3y ago
Dental Wax for Braces Dental Oral Care Orthodontics Wax for Braces with Fruit Smell for Brace Wearers Gum Protection - 3 Boxs
- Price
- £3.10
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 11mo ago
RAZOKO Orthodontic Wax for Braces Wax Dots Individual Hygienic Packaging Dental Wax (White-Mint 120 Count (Pack of 1))
- Price
- £6.83
- Rating
- 4.1/5
- Reviews
- 749
- Age
- 1y ago
Trending
90-day click momentum
Orthodontic Wax for Braces 500 Pre-Cut Dental Wax Dots Safe for Kids & Adults Mild Mint Flavour 10-Pack
- Price
- £6.71
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 4mo ago
ACSKD 180PCS Braces Wax Orthodontic Wax with Individual Packaging Dental Waxs for Braces Wearer Travel Home Office Original
- Price
- £7.74
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 11mo ago
Sunstar GUM Original Orthodontic Wax
- Price
- £5.67
- Rating
- 4.3/5
- Reviews
- 4,185
- Age
- 9y ago
Dental Wax for Braces Dental Oral Care Orthodontics Wax for Braces with Fruit Smell for Brace Wearers Gum Protection - 3 Boxs
- Price
- £3.10
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 11mo ago
RAZOKO Orthodontic Wax for Braces Wax Dots Individual Hygienic Packaging Dental Wax (White-Mint 120 Count (Pack of 1))
- Price
- £6.83
- Rating
- 4.1/5
- Reviews
- 749
- Age
- 1y ago
Newest
by launch dateOrthodontic Wax for Braces 500 Pre-Cut Dental Wax Dots Safe for Kids & Adults Mild Mint Flavour 10-Pack
- Price
- £6.71
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 4mo ago
Dental Wax for Braces Dental Oral Care Orthodontics Wax for Braces with Fruit Smell for Brace Wearers Gum Protection - 3 Boxs
- Price
- £3.10
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 11mo ago
ACSKD 180PCS Braces Wax Orthodontic Wax with Individual Packaging Dental Waxs for Braces Wearer Travel Home Office Original
- Price
- £7.74
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 11mo ago
Maoerdental Orthodontic Wax 120 Pack Easy to Mold Braces Wax Dental Wax Long-Lasting Hold Portable and Easy to Tear Food Grade Relief Wax for Home Travel Office (Unscented)
- Price
- £6.36
- Rating
- 4.1/5
- Reviews
- 173
- Age
- 1y ago
RAZOKO Orthodontic Wax for Braces Wax Dots Individual Hygienic Packaging Dental Wax (White-Mint 90 Count (Pack of 1))
- Price
- £5.14
- Rating
- 4.1/5
- Reviews
- 749
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
14 rising
Sellers
39
Top-5 brand share
76%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
16%
- RZJZGZ21%
- Dental Aesthetics20%
- HouChanges17%
- RAZOKO10%
- Glanzend9%
- Maoerdental8%
- Open — no brand owns it (8 brands, 16%)
Demand
Dental Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dental Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- orthodontic wax61K/yr
- dental wax50K/yr
- braces wax43K/yr
- dental wax for braces28K/yr
- wax for braces25K/yr
- brace wax20K/yr
- brace wax orthodontic13K/yr
- orthodontic wax for braces9K/yr
- braces wax ortho care4K/yr
- wax for braces teeth3K/yr
Reviews and returns
What reviews say buyers love and hate about Dental Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
No sticking
Not the most sticky
Did not stick
The wax is far too hard
the product was too hard
very hard to soften
Doesnt work
Dont work on just gum to cover bone
I've tried everything putting it in the fridge to harden etc —but nothing works
was way more expensive
just is not worth the price
Waste of Money
Very poor quality wax
I was a bit worried of the quality due to the price
Absolute rubbish
Love
Very cost effective
Good product and price
Great value
Good wax
excellent quality
Great product
is pretty straightforward
Simple to use
Ideal and handy
Good value dental wax
just like the dentist supplies
The wax works well to protect the mouth
But it does what it says on the tin
Does what it's supposed to
Works as intended
Return
0.2% Return rate 10% Fixable by listing
No sticking
Not the most sticky
Did not stick
Doesnt work
Dont work on just gum to cover bone
I've tried everything putting it in the fridge to harden etc —but nothing works
More difficult to use than the wax from my orthodontist
They can be tricky to manipulate
The wax is far too hard
the product was too hard
very hard to soften
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dental Wax questions
Answered from the same tracked data.