Dental Wax
FailPrices span $3.10–$7.74, mostly outside the sweet spot, so Dental Wax is a Fail.
- Flapen Score
- 49 / 100Ranks 357 of 740 Business, Industry & Science niches · on the category median49
- Market size
- £229K/yr268K searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 74%top-5 click share · 14 brands · 39 sellers
Flapen Score
Dental Wax against its category
The dotted line is the Business, Industry & Science average. Past it, Dental Wax is stronger. Inside it, weaker.
Market
The Dental Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Dental Wax 268K times last year and spent an estimated £229K. The top 5 brands take 76% of clicks. Flapen scores it 49 out of 100, a Fail.
01 · Demand
An estimated 16.8% of those searches ended in a purchase.
Shoppers searched for this 268K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 16.8% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £229K a year.
- Searches, last 12 months
- 268K
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 16.8%
- Market size, estimated
- £229Ka year
- Peak month
- February1.3× the quietest month
- Top search term
- orthodontic wax61K searches a year
02 · Price
A sale here is worth £5.11.
Listings sell for £5.11 on average, from £3.10 to £7.74. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 2,500 to 3,000 of them. At £5.11 that is £13K to £15K a year per listing.
- Average price
- £5.11under the $15 to $100 sweet spot
- Price range
- £3.10–£7.74
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 40K–50K
- Units per listing a year
- 2,500–3,000
- Revenue per listing a year
- £13K–£15K
- Returns
- 0.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 5.0% of listings are out of stock. The average listing ranks #46 within Professional Dental Supplies. It carries 954 reviews at 4.24 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 5.0%
- Average rank
- #46in Professional Dental Supplies
- Average rating
- 4.24 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 954per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Dental Wax products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
RZJZGZ Dental Wax for Braces Dental Oral Care Orthodontics Wax for Braces with Fruit Smell for Brace Wearers Gum Protection- 6 Boxs for 300 Times
- Price
- £5.15
- Rating
- 4.2/5
- Reviews
- 1,852
- Age
- 7y ago

Orthodontic Dental Brace Wax ~ Relief Wax for Ortho Care (3)
- Price
- £4.53
- Rating
- 4.3/5
- Reviews
- 2,636
- Age
- 12y ago

Dental Wax for Braces Orthodontic Wax for Braces(Mint 1Box for 50Times)
- Price
- £3.34
- Rating
- 4.1/5
- Reviews
- 1,896
- Age
- 3y ago

Dental Wax for Braces Dental Oral Care Orthodontics Wax for Braces with Fruit Smell for Brace Wearers Gum Protection - 3 Boxs
- Price
- £3.10
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 11mo ago

RAZOKO Orthodontic Wax for Braces Wax Dots Individual Hygienic Packaging Dental Wax (White-Mint 120 Count (Pack of 1))
- Price
- £6.83
- Rating
- 4.1/5
- Reviews
- 749
- Age
- 1y ago
Trending
estimated 90-day click momentum
Orthodontic Wax for Braces 500 Pre-Cut Dental Wax Dots Safe for Kids & Adults Mild Mint Flavour 10-Pack
- Price
- £6.71
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 4mo ago

ACSKD 180PCS Braces Wax Orthodontic Wax with Individual Packaging Dental Waxs for Braces Wearer Travel Home Office Original
- Price
- £7.74
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 11mo ago

Sunstar GUM Original Orthodontic Wax
- Price
- £5.67
- Rating
- 4.3/5
- Reviews
- 4,185
- Age
- 9y ago

Dental Wax for Braces Dental Oral Care Orthodontics Wax for Braces with Fruit Smell for Brace Wearers Gum Protection - 3 Boxs
- Price
- £3.10
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 11mo ago

RAZOKO Orthodontic Wax for Braces Wax Dots Individual Hygienic Packaging Dental Wax (White-Mint 120 Count (Pack of 1))
- Price
- £6.83
- Rating
- 4.1/5
- Reviews
- 749
- Age
- 1y ago
Newest
by launch date
Orthodontic Wax for Braces 500 Pre-Cut Dental Wax Dots Safe for Kids & Adults Mild Mint Flavour 10-Pack
- Price
- £6.71
- Rating
- 4.4/5
- Reviews
- 85
- Age
- 4mo ago

Dental Wax for Braces Dental Oral Care Orthodontics Wax for Braces with Fruit Smell for Brace Wearers Gum Protection - 3 Boxs
- Price
- £3.10
- Rating
- 4.3/5
- Reviews
- 93
- Age
- 11mo ago

ACSKD 180PCS Braces Wax Orthodontic Wax with Individual Packaging Dental Waxs for Braces Wearer Travel Home Office Original
- Price
- £7.74
- Rating
- 4.5/5
- Reviews
- 45
- Age
- 11mo ago

Maoerdental Orthodontic Wax 120 Pack Easy to Mold Braces Wax Dental Wax Long-Lasting Hold Portable and Easy to Tear Food Grade Relief Wax for Home Travel Office (Unscented)
- Price
- £6.36
- Rating
- 4.1/5
- Reviews
- 173
- Age
- 1y ago

RAZOKO Orthodontic Wax for Braces Wax Dots Individual Hygienic Packaging Dental Wax (White-Mint 90 Count (Pack of 1))
- Price
- £5.14
- Rating
- 4.1/5
- Reviews
- 749
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
14 rising
Sellers
39
Est. top-5 brand share
76%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
16%
- RZJZGZ21%
- Dental Aesthetics20%
- HouChanges17%
- RAZOKO10%
- Glanzend9%
- Maoerdental8%
- Open — no brand owns it (8 brands, 16%)
Demand
Dental Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.3×
Search terms
Top Dental Wax search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- orthodontic wax61K/yr
- dental wax50K/yr
- braces wax43K/yr
- dental wax for braces28K/yr
- wax for braces25K/yr
- brace wax20K/yr
- brace wax orthodontic13K/yr
- orthodontic wax for braces9K/yr
- braces wax ortho care4K/yr
- wax for braces teeth3K/yr
Reviews and returns
What reviews say buyers love and hate about Dental Wax
We read the reviews and the return reasons for every product selling here.
“No sticking”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Dental Wax questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









