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Dental Mirror

Fail

Prices span $1.23–$8.45, mostly outside the sweet spot, so Dental Mirror is a Fail.

Flapen Score
43
43 / 100
Ranks 551 of 740 Business, Industry & Science niches · −6 vs the category median of 49
Market size
£66K/yr83K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
74%top-5 click share · 10 brands · 12 sellers

Flapen Score

Dental Mirror against its category

The dotted line is the Business, Industry & Science average. Past it, Dental Mirror is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Dental Mirror market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Dental Mirror 83K times last year and spent an estimated £66K. The top 5 brands take 83% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

17.8% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 17.8% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £66K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
17.8%
Market size, estimated
£66Ka year
Peak month
February1.3× the quietest month
Top search term
dental mirror30K searches a year

02 · Price

A sale here is worth £4.51.

Listings sell for £4.51 on average, from £1.23 to £8.45. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 1,000 to 1,250 of them. At £4.51 that is £5K to £6K a year per listing.

Average price
£4.51under the $15 to $100 sweet spot
Price range
£1.23–£8.45
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
1,000–1,250
Revenue per listing a year
£5K–£6K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #247 within Professional Dental Supplies. It carries 1,723 reviews at 4.21 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
13.3%
Average rank
#247in Professional Dental Supplies
Average rating
4.21 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,723per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
44 months

Products

Top Dental Mirror products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£7K£13K£20K£27K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

12

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

10%

  • SS INSTRUMENTX31%
  • ACWOO23%
  • OCBA11%
  • ffresiss11%
  • ARSUK7%
  • Safe + Sound6%
  • Open — no brand owns it (4 brands, 10%)

Demand

Dental Mirror search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Dental Mirror search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dental mirror30K/yr
  • dental mirror for mouth19K/yr
  • dentist mirror13K/yr
  • dental mirror with light6K/yr
  • dentist mirror for inside mouth5K/yr
  • tooth mirror5K/yr
  • tooth mirror dental3K/yr

Reviews and returns

What reviews say buyers love and hate about Dental Mirror

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%−0.06

Poor quality

to my surprise the items are of substandard quality

Not fit for purpose due to low quality or substandard workmanship

Value For Money14%+0.33

The casing is a bit cheap

Very expensive for what it is

Waste of money

Sharpness12%−0.13

Sharper than a sewing needle

Every item very sharp

Far too sharp and flimsy

Ease Of Use10%+0.40

a little difficult to use

So limited use

Too difficult to use on your own

Strength8%−0.09

Quite flimsy

pick is too weak

Far too sharp and flimsy

Love

Value For Money16%+0.33

Excellent value for money

Best money spent

Good price

Oral Hygiene14%+1.62

Wife says they help to keep her teeth clean

this is a great option for taking care of your teeth youself

Brilliant for mouth hygiene

Quality-Overall13%−0.06

Nice quality and easy to use

Excellent piece of kit

Excellent quality product

Ease Of Use13%+0.40

Easy to use

Very handy

Very handy little gadget for inspecting teeth or whatever

Advertised Vs Actual Product12%+0.44

Exactly as shown

Does the job

As described

Return

0.2% Return rate 20% Fixable by listing

Functionality-Overall20%▁▄▃█▆▁

Disposable

Quality-Overall17%▆▄▅█▇▇

Poor quality

to my surprise the items are of substandard quality

Not fit for purpose due to low quality or substandard workmanship

Size-Overall11%█▃▁▅▃▁
Compatibility-Overall6%▁▁█▁▁▇
Defective Material/Parts6%▁█▆▁▁▁

FAQ

Common Dental Mirror questions

Answered from the same tracked data.