dental cement
Worth a lookShows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Quality gap
Incredible3.9★avg incumbent rating — lower means beatable quality
Avg price
Great£15.27avg listing price — sweet spot $15–$100
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good£2.32–£38.17cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£292K£292K/yr · 286K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,849.1avg incumbent reviews — the moat a new listing must climb
Growth
Bad-17.2%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, dental cement is a £292K/yr Amazon United Kingdom market (286K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
dental cement market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £229K–£305K
- units × avg price
- Conversion rate
- 6.7%
- Avg BSR
- #28
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 90%
- Out of stock
- 0.9%
- Avg brand age
- 36 months
- Avg seller age
- 168 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
81
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
58%
Top 20: 99%
Open market
18%
- DenTek23%
- LIFE20%
- Latus19%
- SPIDENT9%
- Dr Denti7%
- Magickal Hues5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.No pronounced peak months · busiest ÷ quietest = 1.3×
Top dental cement search terms
- dental cement60K/yr
- dental glue for teeth28K/yr
- tooth glue25K/yr
- dental glue18K/yr
- tooth cement17K/yr
- dental cement for crowns16K/yr
- tooth glue for crowns10K/yr
- permanent dental cement14K/yr
- dental glue for crowns15K/yr
- teeth glue11K/yr
Top dental cement products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LIFE Healthcare Temporary Dental Repair Kit Emergency Fix for Dislodged Crowns Loose Bridges & Fillings Easy Temporary Tooth Repair Solution - 1 Pack
LIFE£8.963.8★205 rev
DenTek Temparin Max Home Temporary Dental Repair Kit for Reparing Lost Fillings or Securing Loose Caps Crowns or Inlays 12+ Repairs
DenTek£3.873.9★20,271 rev
Dental Repair Kit for Emergency Applications Tooth Filling Repair For Implants Veneers Inlays Onlays Crown Bridges Two Component Self Cure Automix Cartridge
Latus£25.474.0★110 rev
DenTek Temparin Max Home Temporary Dental Repair Kit Twin Pack for Reparing Lost Fillings or Securing Loose Caps Crowns or Inlays 24+ Repairs
DenTek£6.114.0★11,636 rev
Fixalat Dual Dental Repair Kit for Permanent Applications Tooth Filling Repair For Implants Veneers Inlays Onlays Crown Bridges Two Component Self Cure Automix Cartridge
Latus£38.174.0★45 rev
Newest
by launch date
Dengen Dental dengocem 2 - Permanent Tooth Filling
Magickal Hues£13.655 rev
DENTOFILL 2 Dental Restorative Material Permanent Repairs Filling BY MH
Magickal Hues£12.9814 rev
Mi-cron Ionomer Restorative Material Dental
Proficient Enterprises£19.9422 rev
Fixalat Dual Dental Repair Adhesive Tooth Crown Glue & Veneer Fix Kit Strong Dental Bond for Bridges Caps & Fillings Long Lasting Tooth Repair
Latus£36.5712 rev
ESTEMP Automix Extra Strong Repair Paste for Crowns Bridges Inlay Onlays Posts Pins Implants Self Curing Temporary Dental Repair Kit - 8 Mixers 1 x 8gr Cartridge
SPIDENT£31.3834 rev
Trending
90-day click momentumDengen Dental dengocem 2 - Permanent Tooth Filling
Magickal Hues£13.655.0★
DENTOFILL 2 Dental Restorative Material Permanent Repairs Filling BY MH
Magickal Hues£12.983.8★
Fixalat Dual Dental Repair Kit for Permanent Applications Tooth Filling Repair For Implants Veneers Inlays Onlays Crown Bridges Two Component Self Cure Automix Cartridge
Latus£38.174.0★
Mi-cron Ionomer Restorative Material Dental
Proficient Enterprises£19.944.4★
Thermoplastic Denture Adhesive Extra Strong Hold Up to 4 Days Comfortable Refit Long Lasting Acts as Soft Reliner
VNEUOL£8.231.7★
What buyers say about dental cement
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Excellent value for money”
“there is stayed saved me a couple of hundred dentist well done”
“As advertised”
“Great adhesion”
“Does the job”
“Brilliant really easy to use and seems to hold and last well,”
“Easy to use”
“Strong bond”
“Great quick fix”
What buyers complain about
“Did not work”
“It didnt even last 1/2 an hour”
“Very poor adhesive properties”
“RUBBISH PRODUCT”
“Waste of money”
“FAlse advertising”
“Does not stay in the tooth its just like play dough and won't stick”
“Not easy to use”
“No instruction on the box or tube”
“Product does not hold at all”
Top return reasons
Common questions
- Is dental cement profitable to sell on Amazon United Kingdom?
- The niche generates £292K/yr across 21 tracked products. 4 of 9 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (57/100).
- How competitive is the dental cement niche?
- 14 brands and 81 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 77% of demand.
- What do buyers complain about in dental cement?
- Top complaints mined from reviews: Functionality-Overall, Durability, Adhesion/Stickiness. The return rate is 0.2%.
- When does demand for dental cement peak?
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- What does it cost to enter the dental cement niche?
- Listings span £2.32–£38.17; the average listing price is £15.27 (sweet spot $15–$100). The average incumbent carries 2,849 reviews — the moat a new listing must climb.