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Deliveroo

Fail

The top 5 brands take 100% of clicks, so Deliveroo is a Fail.

Flapen Score
36
36 / 100
Ranks 689 of 740 Business, Industry & Science niches · −13 vs the category median of 49
Market size
£50K/yr84K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
92%top-5 click share · 5 brands · 8 sellers

Flapen Score

Deliveroo against its category

The dotted line is the Business, Industry & Science average. Past it, Deliveroo is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deliveroo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deliveroo 84K times last year and spent an estimated £50K. All 5 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
2.1%
Market size, estimated
£50Ka year
Peak month
July1.6× the quietest month
Top search term
deliveroo79K searches a year

02 · Price

A sale here is worth £27.82.

Listings sell for £27.82 on average, from £10.11 to £47.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £27.82 that is £14K to £21K a year per listing.

Average price
£27.82inside the $15 to $100 sweet spot
Price range
£10.11–£47.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£14K–£21K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #251 within Food Service Equipment & Supplies. It carries 36 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#251in Food Service Equipment & Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
36per listing
Listings tracked
7

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Deliveroo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

8

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

0%

  • Bunnychic48%
  • Generic37%
  • Foodpluss6%
  • PAC Supplies Global5%
  • Price Stickers4%
  • Open — no brand owns it (0%)

Demand

Deliveroo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Deliveroo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall50%−0.36

Small

It's smaller

Value For Money50%−0.27

Little expensive compared to being only £8 on deliveroo itself

Expensive

Love

Quality-Overall56%+3.42

Good quality

Great product, very satisfied

Quality

Advertised Vs Actual Product17%+1.14

As advertised

exactly as described

Color6%+0.35

It was nice color the quality was also good

Value For Money6%−0.27

the price was also good

Weight Light6%−0.02

It's super lightweight

Return

1.3% Return rate 88% Fixable by listing

Size-Overall88%▁▅████

Small

It's smaller

Compatibility-Overall13%▁█▁▁▁▁

FAQ

Common Deliveroo questions

Answered from the same tracked data.