How competitive is the Deliveroo niche on Amazon United Kingdom?

5 brands and 8 sellers compete in Deliveroo on Amazon United Kingdom. The top 5 Deliveroo products take 92% of clicks and its top 5 brands hold 100% of demand.

What do buyers complain about in Deliveroo?

Deliveroo buyers on Amazon United Kingdom complain most about Size-Overall, Value For Money, the themes mined from the niche's reviews. Its return rate is 1.3%.

What does it cost to enter the Deliveroo niche?

Deliveroo sells for £27.82 on average on Amazon United Kingdom, inside our $15–$100 sweet spot. Listings span £10.11–£47.64. The average incumbent carries 36 reviews — the moat a new listing must climb.

Deliveroo

brand-locked demand (top 5 brands take 100% of clicks) — Deliveroo doesn't clear our bar today.

Signals Low Review Barrier Out of Stock

Flapen Score

Skip it

This niche Category average

Is Deliveroo profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Deliveroo is a £50K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 36/100.

Deliveroo: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.5% over the last 90 days and 2.1% of searches end in a purchase.

£50K

revenue / yr

Units sold / yr6K

Search volume / yr-4.5%84K

Conversion rate2.1%

Avg price£27.82

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

open market share

Brands · sellers5 · 8

Top-5 product click share92%

Open market0%

Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 7 products

Top Deliveroo products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag

Price: £34.07
Rating: 4.1/5
Reviews: 104
Age: 1y ago

Deliveroo Small Thermal Delivery Bag Waterproof 34x34x25cm Teal Compact Size

Price: £23.59
Rating: 4.6/5
Reviews: 30
Age: 1y ago

Deliveroo Sumni V2 & V2s POS/tablet Wall Mount

Price: £34.56
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Premium Hot Food Delivery Bag 45L - Pizza Boxes Thermal Bags for Uber Eats & Just Eat/Deliveroo - Insulated Large Cooler Box for Fresh Food Groceries Shopping/Picnic

Price: £22.63
Rating: 4.3/5
Reviews: 89
Age: 2y ago

Replacement Receipt Paper for Deliveroo Sunmi V2 Device 20 Rolls

Price: £10.11
Rating: 4.1/5
Reviews: 17
Age: 1y ago

Newest

by launch date

Deliveroo Thermal Bag Large Food Delivery Backpack for Bike and Motorbike

Price: £47.64
Rating: 0.0/5
Reviews: 0
Age: 1mo ago

Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag

Price: £34.07
Rating: 4.1/5
Reviews: 104
Age: 1y ago

Deliveroo Small Thermal Delivery Bag Waterproof 34x34x25cm Teal Compact Size

Price: £23.59
Rating: 4.6/5
Reviews: 30
Age: 1y ago

Replacement Receipt Paper for Deliveroo Sunmi V2 Device 20 Rolls

Price: £10.11
Rating: 4.1/5
Reviews: 17
Age: 1y ago

Deliveroo Sumni V2 & V2s POS/tablet Wall Mount

Price: £34.56
Rating: 5.0/5
Reviews: 1
Age: 1y ago

Competition: brands, sellers & click share

The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

92%

Top 20: 100%

Open market

Bunnychic48%
Generic37%
Foodpluss6%
PAC Supplies Global5%
Price Stickers4%
Open — no brand owns it (0%)

Deliveroo demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume84KCVR2.1%Products7Brands5Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews36Avg BSR#251

Peak months: Jul, Dec · busiest ÷ quietest = 1.6×

What reviews say buyers love and hate about Deliveroo

What buyers mention most, as a share of all reviews.

What buyers love

100% of reviews

Quality-Overall56%

“Good quality”

Advertised Vs Actual Product17%

“As advertised”

Color6%

“It was nice color the quality was also good”

Value For Money6%

“the price was also good”

Weight Light6%

“It's super lightweight”

What buyers complain about

100% of reviews

Size-Overall50%

“Small”

Value For Money50%

“Little expensive compared to being only £8 on deliveroo itself”

Deliveroo return rate & reasons

Why buyers send it back, as a share of all return requests.

1.3%

Return rate

88%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall

88%

2Compatibility-Overall

13%

Common Deliveroo questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Deliveroo 36/100 on Amazon United Kingdom — Skip it. The niche generates £50K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -4.5% over the last 90 days.