Deliveroo
FailThe top 5 brands take 100% of clicks, so Deliveroo is a Fail.
- Flapen Score
- 36 / 100Ranks 689 of 740 Business, Industry & Science niches · −13 vs the category median of 4936
- Market size
- £50K/yr84K searches / yr
- 90-day growth
- -4.5%search demand this quarter
- Competition
- 92%top-5 click share · 5 brands · 8 sellers
Flapen Score
Deliveroo against its category
The dotted line is the Business, Industry & Science average. Past it, Deliveroo is stronger. Inside it, weaker.
Market
The Deliveroo market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Deliveroo 84K times last year and spent an estimated £50K. All 5 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 36 out of 100, a Fail.
01 · Demand
2.1% of searches ended in a purchase last week.
Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.
- Searches, last 12 months
- 84K
- Growth, 90 days vs prior 90
- -4.5%
- Conversion, latest week
- 2.1%
- Market size, estimated
- £50Ka year
- Peak month
- July1.6× the quietest month
- Top search term
- deliveroo79K searches a year
02 · Price
A sale here is worth £27.82.
Listings sell for £27.82 on average, from £10.11 to £47.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £27.82 that is £14K to £21K a year per listing.
- Average price
- £27.82inside the $15 to $100 sweet spot
- Price range
- £10.11–£47.64
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £14K–£21K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #251 within Food Service Equipment & Supplies. It carries 36 reviews at 4.52 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 57%
- Prime listings
- 57%
- Out of stock, average day
- 0.0%
- Average rank
- #251in Food Service Equipment & Supplies
- Average rating
- 4.52 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 36per listing
- Listings tracked
- 7
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Deliveroo products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag
- Price
- £34.07
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 1y ago

Deliveroo Small Thermal Delivery Bag Waterproof 34x34x25cm Teal Compact Size
- Price
- £23.59
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

Deliveroo Sumni V2 & V2s POS/tablet Wall Mount
- Price
- £34.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Premium Hot Food Delivery Bag 45L - Pizza Boxes Thermal Bags for Uber Eats & Just Eat/Deliveroo - Insulated Large Cooler Box for Fresh Food Groceries Shopping/Picnic
- Price
- £22.63
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 2y ago

Replacement Receipt Paper for Deliveroo Sunmi V2 Device 20 Rolls
- Price
- £10.11
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 1y ago
Trending
90-day click momentum
Deliveroo Thermal Bag Large Food Delivery Backpack for Bike and Motorbike
- Price
- £47.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag
- Price
- £34.07
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 1y ago

Deliveroo Sumni V2 & V2s POS/tablet Wall Mount
- Price
- £34.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago

Deliveroo Small Thermal Delivery Bag Waterproof 34x34x25cm Teal Compact Size
- Price
- £23.59
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

Premium Hot Food Delivery Bag 45L - Pizza Boxes Thermal Bags for Uber Eats & Just Eat/Deliveroo - Insulated Large Cooler Box for Fresh Food Groceries Shopping/Picnic
- Price
- £22.63
- Rating
- 4.3/5
- Reviews
- 89
- Age
- 2y ago
Newest
by launch date
Deliveroo Thermal Bag Large Food Delivery Backpack for Bike and Motorbike
- Price
- £47.64
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1mo ago

Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag
- Price
- £34.07
- Rating
- 4.1/5
- Reviews
- 104
- Age
- 1y ago

Deliveroo Small Thermal Delivery Bag Waterproof 34x34x25cm Teal Compact Size
- Price
- £23.59
- Rating
- 4.6/5
- Reviews
- 30
- Age
- 1y ago

Replacement Receipt Paper for Deliveroo Sunmi V2 Device 20 Rolls
- Price
- £10.11
- Rating
- 4.1/5
- Reviews
- 17
- Age
- 1y ago

Deliveroo Sumni V2 & V2s POS/tablet Wall Mount
- Price
- £34.56
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Bunnychic48%
- Generic37%
- Foodpluss6%
- PAC Supplies Global5%
- Price Stickers4%
- Open — no brand owns it (0%)
Demand
Deliveroo search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Dec · busiest ÷ quietest = 1.6×
Reviews and returns
What reviews say buyers love and hate about Deliveroo
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Small
It's smaller
Little expensive compared to being only £8 on deliveroo itself
Expensive
Love
Good quality
Great product, very satisfied
Quality
As advertised
exactly as described
It was nice color the quality was also good
the price was also good
It's super lightweight
Return
1.3% Return rate 88% Fixable by listing
Small
It's smaller
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Deliveroo questions
Answered from the same tracked data.









