deliveroo
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Incredible35.57avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£27.82avg listing price — sweet spot $15–$100
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great£10.11–£47.64cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-4.5%90-day search growth — must beat 0% to launch
Market size
Bad£50K£50K/yr · 84K searches
Competition
Bad92%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, deliveroo is a £50K/yr Amazon United Kingdom market (84K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Dec. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
deliveroo market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £139K–£167K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #251
- Page quality
- 0%
- Prime
- 57%
- Sponsored
- 57%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 223 days
Competition & brand share
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.Brands
5 flat
Sellers
8
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Bunnychic48%
- Generic37%
- Foodpluss6%
- PAC Supplies Global5%
- Price Stickers4%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.Peak months: Jul, Dec · busiest ÷ quietest = 1.6×
Top deliveroo products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 7 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag
Bunnychic£34.074.1★104 rev
Deliveroo Small Thermal Delivery Bag Waterproof 34x34x25cm Teal Compact Size
Generic£23.594.6★30 rev
Deliveroo Sumni V2 & V2s POS/tablet Wall Mount
Generic£34.565.0★1 rev
Premium Hot Food Delivery Bag 45L - Pizza Boxes Thermal Bags for Uber Eats & Just Eat/Deliveroo - Insulated Large Cooler Box for Fresh Food Groceries Shopping/Picnic
Foodpluss£22.634.3★89 rev
Replacement Receipt Paper for Deliveroo Sunmi V2 Device 20 Rolls
PAC Supplies Global£10.114.1★17 rev
Newest
by launch date
Deliveroo Thermal Bag Large Food Delivery Backpack for Bike and Motorbike
Generic£47.640 rev
Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag
Bunnychic£34.07104 rev
Deliveroo Small Thermal Delivery Bag Waterproof 34x34x25cm Teal Compact Size
Generic£23.5930 rev
Replacement Receipt Paper for Deliveroo Sunmi V2 Device 20 Rolls
PAC Supplies Global£10.1117 rev
Deliveroo Sumni V2 & V2s POS/tablet Wall Mount
Generic£34.561 rev
Trending
90-day click momentumDeliveroo Thermal Bag Large Food Delivery Backpack for Bike and Motorbike
Generic£47.640.0★
Tactical Double Deck Cooler Backpack for Men Large Lunch Backpack With 2 Compartment Soft Cooler Bag
Bunnychic£34.074.1★
Deliveroo Sumni V2 & V2s POS/tablet Wall Mount
Generic£34.565.0★
Deliveroo Small Thermal Delivery Bag Waterproof 34x34x25cm Teal Compact Size
Generic£23.594.6★
Premium Hot Food Delivery Bag 45L - Pizza Boxes Thermal Bags for Uber Eats & Just Eat/Deliveroo - Insulated Large Cooler Box for Fresh Food Groceries Shopping/Picnic
Foodpluss£22.634.3★
What buyers say about deliveroo
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“As advertised”
“It was nice color the quality was also good”
“the price was also good”
“It's super lightweight”
“Great for both hot and cold and I've had it for over a year now and still like brand new”
“Can fit easily 3 large bags of food inside”
What buyers complain about
“Small”
“Little expensive compared to being only £8 on deliveroo itself”
Top return reasons
Common questions
- Is deliveroo profitable to sell on Amazon United Kingdom?
- The niche generates £50K/yr across 7 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the deliveroo niche?
- 5 brands and 8 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in deliveroo?
- Top complaints mined from reviews: Size-Overall, Value For Money. The return rate is 1.3%.
- When does demand for deliveroo peak?
- Demand peaks in Jul–Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the deliveroo niche?
- Listings span £10.11–£47.64; the average listing price is £27.82 (sweet spot $15–$100). The average incumbent carries 36 reviews — the moat a new listing must climb.