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Deliveroo

Fail

The top 5 brands take 100% of clicks, so Deliveroo is a Fail.

Flapen Score
36
36 / 100
Ranks 689 of 740 Business, Industry & Science niches · −13 vs the category median of 49
Market size
£50K/yr84K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
92%top-5 click share · 5 brands · 8 sellers

Flapen Score

Deliveroo against its category

The dotted line is the Business, Industry & Science average. Past it, Deliveroo is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Deliveroo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Deliveroo 84K times last year and spent an estimated £50K. All 5 brands take every click. Demand peaks in Jul–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 84K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
84K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
2.1%
Market size, estimated
£50Ka year
Peak month
July1.6× the quietest month
Top search term
deliveroo79K searches a year

02 · Price

A sale here is worth £27.82.

Listings sell for £27.82 on average, from £10.11 to £47.64. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £27.82 that is £14K to £21K a year per listing.

Average price
£27.82inside the $15 to $100 sweet spot
Price range
£10.11–£47.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£14K–£21K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

57% of listings pay for placement with sponsored ads. 57% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #251 within Food Service Equipment & Supplies. It carries 36 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
57%
Prime listings
57%
Out of stock, average day
0.0%
Average rank
#251in Food Service Equipment & Supplies
Average rating
4.52 starsAmazon United Kingdom average 4.36 stars
Average reviews
36per listing
Listings tracked
7

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Deliveroo products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 92% of clicks. A locked shelf that new listings rarely crack.

£0£7K£15K£22K£30K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

5 flat

Sellers

8

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

92%

Top 20: 100%

Open market

0%

  • Bunnychic48%
  • Generic37%
  • Foodpluss6%
  • PAC Supplies Global5%
  • Price Stickers4%
  • Open — no brand owns it (0%)

Demand

Deliveroo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Dec · busiest ÷ quietest = 1.6×

Reviews and returns

What reviews say buyers love and hate about Deliveroo

We read the reviews and the return reasons for every product selling here.

56%of positive reviews mention “Quality-Overall”
50%of negative reviews mention “Size-Overall”
1.3%of orders come back
“Small”
A buyer, on “Size-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Deliveroo questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data