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Daktarin Oral Gel

Fail

Shoppers spend only $57K a year here, so Daktarin Oral Gel is a Fail.

Flapen Score
44
44 / 100
Ranks 520 of 740 Business, Industry & Science niches · −5 vs the category median of 49
Market size
£57K/yr125K searches / yr
90-day growth
-12.9%search demand this quarter
Competition
62%top-5 click share · 13 brands · 83 sellers

Flapen Score

Daktarin Oral Gel against its category

The dotted line is the Business, Industry & Science average. Past it, Daktarin Oral Gel is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Daktarin Oral Gel market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Daktarin Oral Gel 125K times last year and spent an estimated £57K. The top 5 brands take 78% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 44 out of 100, a Fail.

01 · Demand

5.1% of searches ended in a purchase last week.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.1% of those searches ended in a purchase. Searches in the last 90 days moved -12.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £57K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-12.9%
Conversion, latest week
5.1%
Market size, estimated
£57Ka year
Peak month
September7.6× the quietest month
Top search term
daktarin oral gel52K searches a year

02 · Price

A sale here is worth £8.98.

Listings sell for £8.98 on average, from £3.41 to £23.04. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.98 that is £2K to £4K a year per listing.

Average price
£8.98under the $15 to $100 sweet spot
Price range
£3.41–£23.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

88% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 8.5% of listings are out of stock. The average listing ranks #189 within Professional Dental Supplies. It carries 3,535 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
88%
Out of stock, average day
8.5%
Average rank
#189in Professional Dental Supplies
Average rating
4.25 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,535per listing
Listings tracked
17

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
64 months

Products

Top Daktarin Oral Gel products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£11K£17K£23K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

83

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

18%

  • oralieve55%
  • apipharma7%
  • Orajel6%
  • biotène5%
  • Cleanpure5%
  • DULÀC FARMACEUTICI 19824%

Demand

Daktarin Oral Gel search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 7.6×

Search terms

Top Daktarin Oral Gel search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • daktarin oral gel52K/yr
  • daktarin oral gel for mouth thrush27K/yr
  • oralieve dry mouth gel14K/yr
  • daktarin oral gel for mouth12K/yr
  • miconazole oral gel11K/yr
  • oralieve gel3K/yr
  • daktarin oral gel for mouth thrush orange5K/yr

Reviews and returns

What reviews say buyers love and hate about Daktarin Oral Gel

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money12%−0.05

bit pricey

not worth the price

Bit expensive

Functionality-Overall12%−0.12

Doesnt work well

Did not Work

Does not work as suggested

Taste-Overall10%−0.09

Horrible taste

it just tastes like bleach

it tastes absolutely foul

Moist/Dry10%+0.25

my mouth ends up very dry on many occasions

also how dry it is

Mouth dryness

Oral Hygiene6%+0.41

had a very sore spot in mouth

Mouth spray for sore tongue, hasn't helped at all and tastes awful

dentist has told me I shouldn't use this for more than 2 weeks

Love

Quality-Overall12%+0.74

They also seem very good quality for such lozenges to

P,absolutely no complaints

Excellent product

Efficiency12%+1.41

Does the job

Effective

Works well

Advertised Vs Actual Product9%+0.69

Does exactly as advertised

Did the job

As described

Oral Hygiene9%+0.41

strengthens gums and cleans them well

Great for daily care of oral hygiene

Useful treatment in dental care

Moist/Dry8%+0.25

Helps with dry mouth

Cool hydration

Decent moisturiser

Return

0.1% Return rate 25% Fixable by listing

Advertised Vs Actual Product13%▅▆▇█▇▄
Functionality-Overall13%▁█▆▃▅█

Doesnt work well

Did not Work

Does not work as suggested

Leak-Proof10%▆█▁▂▁▁
Taste-Overall9%▂▃▆▅▁█

Horrible taste

it just tastes like bleach

it tastes absolutely foul

Language Issues7%▄▁▃█▁▅

FAQ

Common Daktarin Oral Gel questions

Answered from the same tracked data.