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Craft Foam

Fail

Prices span $3.31–$13.13, mostly outside the sweet spot, so Craft Foam is a Fail.

Flapen Score
36
36 / 100
Ranks 689 of 740 Business, Industry & Science niches · −13 vs the category median of 49
Market size
£61K/yr179K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
74%top-5 click share · 9 brands · 15 sellers

Flapen Score

Craft Foam against its category

The dotted line is the Business, Industry & Science average. Past it, Craft Foam is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Foam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Foam 179K times last year and spent an estimated £61K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

3.8% of searches ended in a purchase last week.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
3.8%
Market size, estimated
£61Ka year
Peak month
October2.2× the quietest month
Top search term
eva foam78K searches a year

02 · Price

A sale here is worth £8.99.

Listings sell for £8.99 on average, from £3.31 to £13.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.99 that is £2K to £4K a year per listing.

Average price
£8.99under the $15 to $100 sweet spot
Price range
£3.31–£13.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #652 within Raw Materials. It carries 799 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#652in Raw Materials
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
799per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Craft Foam products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

10%

  • Do²ping49%
  • KaFmDa14%
  • Baker Ross11%
  • QWORK9%
  • L&W Luck4%
  • MEARCOOH4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Craft Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Craft Foam search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • eva foam78K/yr
  • craft foam27K/yr
  • foam sheets for crafts20K/yr
  • eva foam sheets16K/yr
  • craft foam sheets10K/yr
  • cosplay foam6K/yr
  • crafting foam5K/yr
  • foam paper6K/yr
  • eva foam 5mm5K/yr
  • foam craft3K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Foam

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Stitch/Finish/Polish25%−0.09

causing seams to crack easily

Adhesion/Stickiness25%−0.07

Adhesive incompatibility

Common EVA adhesives fail to bond effectively

Flexibility25%−0.10

Bends easily

Strength25%−0.09

Bends easily

Love

Advertised Vs Actual Product33%+3.04

As advertised

As described

Just what I wanted

Quality-Overall30%+0.99

perfect for whatever you want to make

Good quality

Great product

Value For Money13%−0.04

Good value for money

Good for the price

are good value for money

Adhesion/Stickiness5%−0.07

can stick bits together successfully

Foam5%+0.35

This foam was great

Return

0.5% Return rate 21% Fixable by listing

Thin29%▁▇▁█▁▁
Advertised Vs Actual Product14%▁▄▁▁█▁
Thickness14%▁▁█▃▁▁
Smell7%█▁▁▁▁▁
Quality-Overall7%▁▁▁▁█▁

FAQ

Common Craft Foam questions

Answered from the same tracked data.