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Craft Foam

prices mostly outside the sweet spot ($3.31–$13.13) — Craft Foam doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 15Growth 19Conversion 47Competition 22Returns 98Price range 0Avg price 25Brand share 32Review moat 68Quality gap 50
This niche Category average

Is Craft Foam profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Craft Foam is a £61K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.

Craft Foam: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -11.5% over the last 90 days and 3.8% of searches end in a purchase.

£61K

revenue / yr

Units sold / yr8K
Search volume / yr-11.5%179K
Conversion rate3.8%
Avg price£8.99

Who owns the niche?

The top 5 brands hold 86% of demand, so 14% of the market is open.

14%

open market share

Brands · sellers9 · 15
Top-5 product click share74%
Open market14%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement100%
New entrants (1y)2· 0 succeeded
Avg rating4.5★
Avg reviews799

Top Craft Foam products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

74%

Top 20: 100%

Open market

10%

  • Do²ping49%
  • KaFmDa14%
  • Baker Ross11%
  • QWORK9%
  • L&W Luck4%
  • MEARCOOH4%
  • Open — no brand owns it (3 brands, 10%)

Craft Foam demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume179KCVR3.8%Products13Brands9Top 5 Brands86%OOS Rate7.4%Rating4.5★Reviews799Avg BSR#652
6K4KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Top Craft Foam search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • eva foam78K/yr
  • craft foam27K/yr
  • foam sheets for crafts20K/yr
  • eva foam sheets16K/yr
  • craft foam sheets10K/yr
  • cosplay foam6K/yr
  • crafting foam5K/yr
  • foam paper6K/yr
  • eva foam 5mm5K/yr
  • foam craft3K/yr

What reviews say buyers love and hate about Craft Foam

What buyers mention most, as a share of all reviews.

What buyers love

98% of reviews
Advertised Vs Actual Product33%

As advertised

Quality-Overall30%

perfect for whatever you want to make

Value For Money13%

Good value for money

Adhesion/Stickiness5%

can stick bits together successfully

Foam5%

This foam was great

What buyers complain about

100% of reviews
Stitch/Finish/Polish25%

causing seams to crack easily

Adhesion/Stickiness25%

Adhesive incompatibility

Flexibility25%

Bends easily

Strength25%

Bends easily

Craft Foam return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

21%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Thin
29%
2Advertised Vs Actual Product
14%
3Thickness
14%
4Smell
7%
5Quality-Overall
7%

Common Craft Foam questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Craft Foam 36/100 on Amazon United Kingdom — Skip it. The niche generates £61K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. Search demand moved -11.5% over the last 90 days.
Search demand for Craft Foam on Amazon United Kingdom peaks in Oct–Nov, where the busiest month runs 2.2× the quietest.