Craft Foam
FailPrices span $3.31–$13.13, mostly outside the sweet spot, so Craft Foam is a Fail.
- Flapen Score
- 36 / 100Ranks 689 of 740 Business, Industry & Science niches · −13 vs the category median of 4936
- Market size
- £61K/yr179K searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 74%top-5 click share · 9 brands · 15 sellers
Flapen Score
Craft Foam against its category
The dotted line is the Business, Industry & Science average. Past it, Craft Foam is stronger. Inside it, weaker.
Market
The Craft Foam market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Craft Foam 179K times last year and spent an estimated £61K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov. Flapen scores it 36 out of 100, a Fail.
01 · Demand
3.8% of searches ended in a purchase last week.
Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.
- Searches, last 12 months
- 179K
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 3.8%
- Market size, estimated
- £61Ka year
- Peak month
- October2.2× the quietest month
- Top search term
- eva foam78K searches a year
02 · Price
A sale here is worth £8.99.
Listings sell for £8.99 on average, from £3.31 to £13.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.99 that is £2K to £4K a year per listing.
- Average price
- £8.99under the $15 to $100 sweet spot
- Price range
- £3.31–£13.13
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £2K–£4K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #652 within Raw Materials. It carries 799 reviews at 4.45 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 7.4%
- Average rank
- #652in Raw Materials
- Average rating
- 4.45 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 799per listing
- Listings tracked
- 13
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Craft Foam products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 34x124.5cm with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 1,626
- Age
- 2y ago

QWORK Black EVA Foam Roll 35 x 150 cm 5 mm Thick High-Density Foam Sheet for Cosplay Props Costume Accessories and DIY Crafts
- Price
- £9.32
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

Baker Ross EV4072 Multicoloured Foam Sheets Class Pack - Pack of 18 Sheets 29cm x 21cm Assorted Colours Craft Foam Card Making
- Price
- £3.31
- Rating
- 4.6/5
- Reviews
- 338
- Age
- 13y ago

Black EVA Foam Sheet 5mm 35x150cm Thick Premium Cosplay Foam High Density EVA Foam for Cosplay Costume Craft DIY Projects
- Price
- £10.00
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago

10 PCS EVA Foam Sheet Black Foam Boards 6mm A4 High-Density Core Sheets for DIY Cosplay Modeling Arts Liner Sheet
- Price
- £8.22
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 11mo ago
Trending
90-day click momentum
Yellow EVA Foam Cosplay Doping 2mm Foam Sheets for Crafts 49x13.5 with High Density 86kg/m3 for Carft Costume DIY Project (2mm Yellow)
- Price
- £7.78
- Rating
- 4.6/5
- Reviews
- 436
- Age
- 1y ago

XLTBOMS Black EVA Foam Sheets Roll High Density EVA Foam 5mm Thick Premium Cosplay Foam 34cmx200cm 86kg/m3 Craft Foam Sheets for Cosplay Costume Crafts DIY Projects (5mm Black)
- Price
- £13.13
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 6mo ago

QWORK Black EVA Foam Roll 35 x 150 cm 5 mm Thick High-Density Foam Sheet for Cosplay Props Costume Accessories and DIY Crafts
- Price
- £9.32
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

LDXDRU 40 x 200cm EVA Foam Sheets 5mm Thick Foam Roll White Foam Sheets Medium Density Cosplay Foam for Art DIY Crafts Supplies Cosplay Scrapbooking
- Price
- £12.97
- Rating
- 3.9/5
- Reviews
- 7
- Age
- 1y ago

Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 34x124.5cm with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)
- Price
- £9.14
- Rating
- 4.4/5
- Reviews
- 1,626
- Age
- 2y ago
Newest
by launch date
XLTBOMS Black EVA Foam Sheets Roll High Density EVA Foam 5mm Thick Premium Cosplay Foam 34cmx200cm 86kg/m3 Craft Foam Sheets for Cosplay Costume Crafts DIY Projects (5mm Black)
- Price
- £13.13
- Rating
- 4.4/5
- Reviews
- 30
- Age
- 6mo ago

10 PCS EVA Foam Sheet Black Foam Boards 6mm A4 High-Density Core Sheets for DIY Cosplay Modeling Arts Liner Sheet
- Price
- £8.22
- Rating
- 3.9/5
- Reviews
- 12
- Age
- 11mo ago

QWORK Black EVA Foam Roll 35 x 150 cm 5 mm Thick High-Density Foam Sheet for Cosplay Props Costume Accessories and DIY Crafts
- Price
- £9.32
- Rating
- 4.5/5
- Reviews
- 34
- Age
- 1y ago

White EVA Foam Sheet 5mm 35x150cm Thick Premium Cosplay Foam High Density EVA Foam for Cosplay Costume Craft DIY Projects
- Price
- £9.85
- Rating
- 4.6/5
- Reviews
- 95
- Age
- 1y ago

Yellow EVA Foam Cosplay Doping 2mm Foam Sheets for Crafts 49x13.5 with High Density 86kg/m3 for Carft Costume DIY Project (2mm Yellow)
- Price
- £7.78
- Rating
- 4.6/5
- Reviews
- 436
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 74% of clicks. A locked shelf that new listings rarely crack.
Brands
9 falling
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
10%
- Do²ping49%
- KaFmDa14%
- Baker Ross11%
- QWORK9%
- L&W Luck4%
- MEARCOOH4%
- Open — no brand owns it (3 brands, 10%)
Demand
Craft Foam search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Search terms
Top Craft Foam search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- eva foam78K/yr
- craft foam27K/yr
- foam sheets for crafts20K/yr
- eva foam sheets16K/yr
- craft foam sheets10K/yr
- cosplay foam6K/yr
- crafting foam5K/yr
- foam paper6K/yr
- eva foam 5mm5K/yr
- foam craft3K/yr
Reviews and returns
What reviews say buyers love and hate about Craft Foam
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
causing seams to crack easily
Adhesive incompatibility
Common EVA adhesives fail to bond effectively
Bends easily
Bends easily
Love
As advertised
As described
Just what I wanted
perfect for whatever you want to make
Good quality
Great product
Good value for money
Good for the price
are good value for money
can stick bits together successfully
This foam was great
Return
0.5% Return rate 21% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Craft Foam questions
Answered from the same tracked data.









