craft foam
Skip itPrices mostly outside the sweet spot ($3.31–$13.13) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Review moat
Good799.23avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Brand share
Okay86%top-5 brand share — brands hold most of the demand
Avg price
Okay£8.99avg listing price — sweet spot $15–$100
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-11.5%90-day search growth — must beat 0% to launch
Market size
Bad£61K£61K/yr · 179K searches
Price range
Bad£3.31–£13.13cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, craft foam is a £61K/yr Amazon United Kingdom market (179K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 36/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
craft foam market data
- Units sold / yr
- 6K–8K
- avg 250–500/product
- Revenue / yr
- £54K–£72K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #652
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 100%
- Out of stock
- 7.4%
- Avg brand age
- 32 months
- Avg seller age
- 196 days
Competition & brand share
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.Brands
9 falling
Sellers
15
Top-5 brand share
86%
Top 20: 100%
Top-5 click share
74%
Top 20: 100%
Open market
10%
- Do²ping49%
- KaFmDa14%
- Baker Ross11%
- QWORK9%
- L&W Luck4%
- MEARCOOH4%
- Open — no brand owns it (3 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 84 weeks — -11.5% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 2.2×
Top craft foam search terms
- eva foam78K/yr
- craft foam27K/yr
- foam sheets for crafts20K/yr
- eva foam sheets16K/yr
- craft foam sheets10K/yr
- cosplay foam6K/yr
- crafting foam5K/yr
- foam paper6K/yr
- eva foam 5mm5K/yr
- foam craft3K/yr
Top craft foam products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 34x124.5cm with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)
Do²ping£9.144.4★1,626 rev
QWORK Black EVA Foam Roll 35 x 150 cm 5 mm Thick High-Density Foam Sheet for Cosplay Props Costume Accessories and DIY Crafts
QWORK£9.324.5★34 rev
Baker Ross EV4072 Multicoloured Foam Sheets Class Pack - Pack of 18 Sheets 29cm x 21cm Assorted Colours Craft Foam Card Making
Baker Ross£3.314.6★338 rev
Black EVA Foam Sheet 5mm 35x150cm Thick Premium Cosplay Foam High Density EVA Foam for Cosplay Costume Craft DIY Projects
KaFmDa£10.004.6★95 rev
10 PCS EVA Foam Sheet Black Foam Boards 6mm A4 High-Density Core Sheets for DIY Cosplay Modeling Arts Liner Sheet
L&W Luck£8.223.9★12 rev
Newest
by launch date
XLTBOMS Black EVA Foam Sheets Roll High Density EVA Foam 5mm Thick Premium Cosplay Foam 34cmx200cm 86kg/m3 Craft Foam Sheets for Cosplay Costume Crafts DIY Projects (5mm Black)
XLTBOMS£13.1330 rev
10 PCS EVA Foam Sheet Black Foam Boards 6mm A4 High-Density Core Sheets for DIY Cosplay Modeling Arts Liner Sheet
L&W Luck£8.2212 rev
QWORK Black EVA Foam Roll 35 x 150 cm 5 mm Thick High-Density Foam Sheet for Cosplay Props Costume Accessories and DIY Crafts
QWORK£9.3234 rev
White EVA Foam Sheet 5mm 35x150cm Thick Premium Cosplay Foam High Density EVA Foam for Cosplay Costume Craft DIY Projects
KaFmDa£9.8595 rev
Yellow EVA Foam Cosplay Doping 2mm Foam Sheets for Crafts 49x13.5 with High Density 86kg/m3 for Carft Costume DIY Project (2mm Yellow)
Do²ping£7.78436 rev
Trending
90-day click momentumYellow EVA Foam Cosplay Doping 2mm Foam Sheets for Crafts 49x13.5 with High Density 86kg/m3 for Carft Costume DIY Project (2mm Yellow)
Do²ping£7.784.6★
XLTBOMS Black EVA Foam Sheets Roll High Density EVA Foam 5mm Thick Premium Cosplay Foam 34cmx200cm 86kg/m3 Craft Foam Sheets for Cosplay Costume Crafts DIY Projects (5mm Black)
XLTBOMS£13.134.4★
QWORK Black EVA Foam Roll 35 x 150 cm 5 mm Thick High-Density Foam Sheet for Cosplay Props Costume Accessories and DIY Crafts
QWORK£9.324.5★
LDXDRU 40 x 200cm EVA Foam Sheets 5mm Thick Foam Roll White Foam Sheets Medium Density Cosplay Foam for Art DIY Crafts Supplies Cosplay Scrapbooking
LDXDRU£12.973.9★
Doping Black EVA Foam roll 2mm Thick (1mm to 10mm) Premium Cosplay EVA Foam Sheet 34x124.5cm with High Density 86kg/m3 for Cosplay Costume Crafts DIY Projects (2mm Black)
Do²ping£9.144.4★
What buyers say about craft foam
What buyers praise and complain about, mined from review topics.What buyers love
“As advertised”
“perfect for whatever you want to make”
“Good value for money”
“can stick bits together successfully”
“This foam was great”
“Was good and sturdy for the job needed”
“Ideal for projects”
“Sew really easy without having to change anything on my machine”
“Perfect density for what I required”
“Easy to cut, and long lasting”
What buyers complain about
“causing seams to crack easily”
“Adhesive incompatibility”
“Bends easily”
“Bends easily”
Top return reasons
Common questions
- Is craft foam profitable to sell on Amazon United Kingdom?
- The niche generates £61K/yr across 13 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -11.5%. Flapen's verdict: Skip it (36/100).
- How competitive is the craft foam niche?
- 9 brands and 15 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 86% of demand.
- What do buyers complain about in craft foam?
- Top complaints mined from reviews: Stitch/Finish/Polish, Adhesion/Stickiness, Flexibility. The return rate is 0.5%.
- When does demand for craft foam peak?
- Demand peaks in Oct–Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the craft foam niche?
- Listings span £3.31–£13.13; the average listing price is £8.99 (sweet spot $15–$100). The average incumbent carries 799 reviews — the moat a new listing must climb.