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Craft Foam

Fail

Prices span $3.31–$13.13, mostly outside the sweet spot, so Craft Foam is a Fail.

Flapen Score
36
36 / 100
Ranks 689 of 740 Business, Industry & Science niches · −13 vs the category median of 49
Market size
£61K/yr179K searches / yr
90-day growth
-11.5%search demand this quarter
Competition
74%top-5 click share · 9 brands · 15 sellers

Flapen Score

Craft Foam against its category

The dotted line is the Business, Industry & Science average. Past it, Craft Foam is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Craft Foam market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Craft Foam 179K times last year and spent an estimated £61K. The top 5 brands take 86% of clicks. Demand peaks in Oct–Nov. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
179K
Growth, 90 days vs prior 90
-11.5%
Conversion, latest week
3.8%
Market size, estimated
£61Ka year
Peak month
October2.2× the quietest month
Top search term
eva foam78K searches a year

02 · Price

A sale here is worth £8.99.

Listings sell for £8.99 on average, from £3.31 to £13.13. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £8.99 that is £2K to £4K a year per listing.

Average price
£8.99under the $15 to $100 sweet spot
Price range
£3.31–£13.13
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 7.4% of listings are out of stock. The average listing ranks #652 within Raw Materials. It carries 799 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
7.4%
Average rank
#652in Raw Materials
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
799per listing
Listings tracked
13

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Craft Foam products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.

£0£9K£18K£27K£36K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

15

Est. top-5 brand share

86%

Top 20: 100%

Est. top-5 click share

74%

Top 20: 100%

Open market

10%

  • Do²ping49%
  • KaFmDa14%
  • Baker Ross11%
  • QWORK9%
  • L&W Luck4%
  • MEARCOOH4%
  • Open — no brand owns it (3 brands, 10%)

Demand

Craft Foam search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 2.2×

Search terms

Top Craft Foam search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • eva foam78K/yr
  • craft foam27K/yr
  • foam sheets for crafts20K/yr
  • eva foam sheets16K/yr
  • craft foam sheets10K/yr
  • cosplay foam6K/yr
  • crafting foam5K/yr
  • foam paper6K/yr
  • eva foam 5mm5K/yr
  • foam craft3K/yr

Reviews and returns

What reviews say buyers love and hate about Craft Foam

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Advertised Vs Actual Product”
25%of negative reviews mention “Stitch/Finish/Polish”
0.5%of orders come back
“causing seams to crack easily”
A buyer, on “Stitch/Finish/Polish”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Craft Foam questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data