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Cpu Cooler

Fail

Buyers convert on only 1.4% of searches, so Cpu Cooler is a Fail.

Flapen Score
45
45 / 100
Ranks 482 of 740 Business, Industry & Science niches · −4 vs the category median of 49
Market size
£459K/yr937K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
56%top-5 click share · 10 brands · 86 sellers

Flapen Score

Cpu Cooler against its category

The dotted line is the Business, Industry & Science average. Past it, Cpu Cooler is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cpu Cooler market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cpu Cooler 937K times last year and spent an estimated £459K. The top 5 brands take 90% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 937K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £459K a year.

Searches, last 12 months
937K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
1.4%
Market size, estimated
£459Ka year
Peak month
December2.0× the quietest month
Top search term
cpu cooler311K searches a year

02 · Price

A sale here is worth £36.06.

Listings sell for £36.06 on average, from £10.32 to £92.98. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At £36.06 that is £9K to £18K a year per listing.

Average price
£36.06inside the $15 to $100 sweet spot
Price range
£10.32–£92.98
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
£9K–£18K
Returns
2.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.7% of listings are out of stock. The average listing ranks #1,186 within Industrial Electrical. It carries 362 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
12.7%
Average rank
#1,186in Industrial Electrical
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
362per listing
Listings tracked
27

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
43 months

Products

Top Cpu Cooler products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£46K£92K£138K£184K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 flat

Sellers

86

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

56%

Top 20: 92%

Open market

5%

  • Thermalright45%
  • Corsair21%
  • MSI12%
  • ID-COOLING7%
  • AMD6%
  • ionz5%
  • Open — no brand owns it (4 brands, 5%)

Demand

Cpu Cooler search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top Cpu Cooler search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cpu cooler311K/yr
  • aio96K/yr
  • aio cooler97K/yr
  • aio cooler 360mm48K/yr
  • thermalright49K/yr
  • thermalright peerless assassin 120 se36K/yr
  • am4 cpu cooler42K/yr
  • cpu cooler am431K/yr
  • cpu fan28K/yr
  • am5 cpu cooler31K/yr

Reviews and returns

What reviews say buyers love and hate about Cpu Cooler

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall17%+0.40

The Cables that come out of the cooler are also too short

I still think this too big

a little bigger than i though initially

Quality-Overall10%−0.09

Poor Quality

Quality was not what expected

Not great Quality. faulty fans

Noise Level5%−0.02

making a noise

I have severe OCD when it comes to noise

Not quiet,

Connectivity-Overall5%−0.05

big problem with rgb conection

Compatibility-Overall5%−0.03

CHECK SOCKET COMPATIBILITY

Love

Value For Money37%+2.95

Excellent value for money

Fairly priced

Amazing value

Quality-Overall18%−0.09

Excellent product

build quality feels solid

Performance has been really good as well

Color7%+0.53

nice n cool with rgb to

I set my favourite colours up on the display

The colour options are great

Size-Overall7%+0.40

this fit the bill

Was easy to fit

it fits my motherboard just fine

Heating6%+0.40

What an amazing cooler

Best fan/Tower cooling setup money can buy if you are on a bit of a budget

It keeps the temperature cool

Return

2.8% Return rate 47% Fixable by listing

Size-Overall42%▇▆██▅▇

The Cables that come out of the cooler are also too short

I still think this too big

a little bigger than i though initially

Compatibility-Overall27%▆▆▅▅█▄

CHECK SOCKET COMPATIBILITY

Functionality-Overall8%█▄▅▇▄▇

it doesnt work

Defective Material/Parts7%▇▇█▃▃█
Heating3%▁▅▁▄▁█

CPU temperature was slashed in half

FAQ

Common Cpu Cooler questions

Answered from the same tracked data.