Covid and Flu Lateral Flow Test Kit
FailDemand is soft, at -79.5% this quarter, so Covid and Flu Lateral Flow Test Kit is a Fail.
- Flapen Score
- 31 / 100Ranks 724 of 740 Business, Industry & Science niches · −18 vs the category median of 4931
- Market size
- £42K/yr34K searches / yr
- 90-day growth
- -79.5%search demand this quarter
- Competition
- 96%top-5 click share · 6 brands · 20 sellers
Flapen Score
Covid and Flu Lateral Flow Test Kit against its category
The dotted line is the Business, Industry & Science average. Past it, Covid and Flu Lateral Flow Test Kit is stronger. Inside it, weaker.
Market
The Covid and Flu Lateral Flow Test Kit market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Covid and Flu Lateral Flow Test Kit 34K times last year and spent an estimated £42K. The top 5 brands take 96% of clicks. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 20.3% of those searches ended in a purchase.
Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -79.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.
- Searches, last 12 months
- 34K
- Growth, 90 days vs prior 90
- -79.5%
- Conversion, latest week
- 20.3%
- Market size, estimated
- £42Ka year
- Top search term
- covid and flu lateral flow test kit11K searches a year
02 · Price
A sale here is worth £6.06.
Listings sell for £6.06 on average, from £4.13 to £10.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £6.06 that is £3K to £5K a year per listing.
- Average price
- £6.06under the $15 to $100 sweet spot
- Price range
- £4.13–£10.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £3K–£5K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #22 within Professional Medical Supplies. It carries 3,394 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 12.8%
- Average rank
- #22in Professional Medical Supplies
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,394per listing
- Listings tracked
- 6
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Covid and Flu Lateral Flow Test Kit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)
- Price
- £5.40
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 2y ago

Flowflex One Step Lateral Flow Test Kit | 5 tests | One Step Test for Sars-CoV-2 Antigen |Covid-19 Self Testing Rapid Test | Not For Travel |
- Price
- £5.36
- Rating
- 4.6/5
- Reviews
- 13,740
- Age
- 4y ago

Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack
- Price
- £10.24
- Rating
- 4.2/5
- Reviews
- 134
- Age
- 2y ago

Rapid COVID-19 Antigen Test Kit UK Xpress Testing 10 Pack Results in 15 Min CE-Certified Self-Test at Home.
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 1y ago

SARS-CoV-2 and Influenza A+B Antigen Combo Rapid Test (Nasal Swab)
- Price
- £4.13
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 3y ago
Trending
estimated 90-day click momentum
Rapid COVID-19 Antigen Test Kit UK Xpress Testing 10 Pack Results in 15 Min CE-Certified Self-Test at Home.
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 1y ago

Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack
- Price
- £10.24
- Rating
- 4.2/5
- Reviews
- 134
- Age
- 2y ago

Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)
- Price
- £5.40
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 2y ago

Step Ahead Covid-19 Lateral Flow Testing Kit Pack of 5 Rapid Antigen Self Tests for Fast Accurate at-Home COVID-19 Detection Easy to Use Trusted & Reliable
- Price
- £4.20
- Rating
- 4.3/5
- Reviews
- 5,521
- Age
- 3y ago

Flowflex One Step Lateral Flow Test Kit | 5 tests | One Step Test for Sars-CoV-2 Antigen |Covid-19 Self Testing Rapid Test | Not For Travel |
- Price
- £5.36
- Rating
- 4.6/5
- Reviews
- 13,740
- Age
- 4y ago
Newest
by launch date
Rapid COVID-19 Antigen Test Kit UK Xpress Testing 10 Pack Results in 15 Min CE-Certified Self-Test at Home.
- Price
- £7.03
- Rating
- 4.6/5
- Reviews
- 364
- Age
- 1y ago

Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack
- Price
- £10.24
- Rating
- 4.2/5
- Reviews
- 134
- Age
- 2y ago

Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)
- Price
- £5.40
- Rating
- 4.4/5
- Reviews
- 186
- Age
- 2y ago

SARS-CoV-2 and Influenza A+B Antigen Combo Rapid Test (Nasal Swab)
- Price
- £4.13
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 3y ago

Step Ahead Covid-19 Lateral Flow Testing Kit Pack of 5 Rapid Antigen Self Tests for Fast Accurate at-Home COVID-19 Detection Easy to Use Trusted & Reliable
- Price
- £4.20
- Rating
- 4.3/5
- Reviews
- 5,521
- Age
- 3y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.
Brands
6 rising
Sellers
20
Est. top-5 brand share
96%
Top 20: 100%
Est. top-5 click share
96%
Top 20: 100%
Open market
0%
- Newfoundland61%
- FLOWFLEX16%
- The Supply Cube7%
- Xpress Testing6%
- ALLTEST5%
- Step Ahead4%
Demand
Covid and Flu Lateral Flow Test Kit search demand
Weekly searches over the year. Pick a range.
Search terms
Top Covid and Flu Lateral Flow Test Kit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- covid and flu lateral flow test kit11K/yr
- covid and flu test8K/yr
- flu and covid test kit7K/yr
- covid flu test2K/yr
- covid flu test combo5K/yr
- covid and flu test kit2K/yr
Reviews and returns
What reviews say buyers love and hate about Covid and Flu Lateral Flow Test Kit
We read the reviews and the return reasons for every product selling here.
“Priced”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Covid and Flu Lateral Flow Test Kit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









