Is covid and flu lateral flow test kit profitable to sell on Amazon United Kingdom?

The niche generates £42K/yr across 6 tracked products. 90-day search growth is -79.5%. Flapen's verdict: Skip it (31/100).

How competitive is the covid and flu lateral flow test kit niche?

6 brands and 20 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in covid and flu lateral flow test kit?

Top complaints mined from reviews: Value For Money, Functionality-Overall, Touch/Button Controls. The return rate is 0.1%.

What does it cost to enter the covid and flu lateral flow test kit niche?

Listings span £4.13–£10.24; the average listing price is £6.06 (sweet spot $15–$100). The average incumbent carries 3,394 reviews — the moat a new listing must climb.

covid and flu lateral flow test kit

Skip it

Soft demand (-79.5% this quarter) — this niche doesn't clear our bar today.

Conversion

Incredible20.3%

search→purchase rate — share of searches ending in a sale

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Okay3,393.5

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.06

avg listing price — sweet spot $15–$100

Market size

Bad£42K

£42K/yr · 34K searches

Brand share

Bad96%

top-5 brand share — brand-locked demand

Competition

Bad96%

top-5 click share — a locked-up shelf

Growth

Bad-79.5%

90-day search growth — must beat 0% to launch

Price range

Bad£4.13–£10.24

cheapest to priciest tracked listing — scored on the share inside $15–$100

Signals Low Review Barrier

According to Flapen's Amazon United Kingdom niche tracking, covid and flu lateral flow test kit is a £42K/yr Amazon United Kingdom market (34K searches/yr). The top 5 brands hold 96% of demand. Verdict: Skip it — 31/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

covid and flu lateral flow test kit market data

Units sold / yr: 5K–6K; avg 500–750/product
Revenue / yr: £30K–£36K; units × avg price
Conversion rate: 20.3%
Avg BSR: #22
Page quality: 0%
Prime: 100%
Sponsored: 100%
Out of stock: 12.8%
Avg brand age: 33 months
Avg seller age: 180 days

Competition & brand share

The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.

Brands

6 rising

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

96%

Top 20: 100%

Open market

Newfoundland61%
FLOWFLEX16%
The Supply Cube7%
Xpress Testing6%
ALLTEST5%
Step Ahead4%

Demand

Weekly Amazon search volume, last 24 weeks — -79.5% search growth over the last 90 days.

Open Trend

Top covid and flu lateral flow test kit search terms

covid and flu lateral flow test kit11K/yr -87.8%16.9% conv.
covid and flu test8K/yr -64.1%17.5% conv.
flu and covid test kit7K/yr -82.3%15.2% conv.
covid flu test2K/yr -42.8%16.3% conv.
covid flu test combo5K/yr -82.5%12.2% conv.
covid and flu test kit2K/yr -60.2%11.2% conv.

All search terms

Top covid and flu lateral flow test kit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 6 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)

Newfoundland£5.404.4★186 rev

FLOWFLEX£5.364.6★13,740 rev

Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack

The Supply Cube£10.244.2★134 rev

Rapid COVID-19 Antigen Test Kit UK Xpress Testing 10 Pack Results in 15 Min CE-Certified Self-Test at Home.

Xpress Testing£7.034.6★364 rev

SARS-CoV-2 and Influenza A+B Antigen Combo Rapid Test (Nasal Swab)

ALLTEST£4.134.5★416 rev

Newest

by launch date

Rapid COVID-19 Antigen Test Kit UK Xpress Testing 10 Pack Results in 15 Min CE-Certified Self-Test at Home.

Xpress Testing£7.03364 rev

1y ago

Supply Cube Influenza A/B Rapid Test Kit - Easy to Use Self Testing Influenza Flu Virus Test Kit - One Step Test for Flu - Quick Self Test at Home with Nasal Swab - 5 Pack

The Supply Cube£10.24134 rev

2y ago

Newfoundland COVID & Flu Combo Test Kit - Dual Home Self-Testing for Influenza & COVID-19 - Rapid Results in 10 Minutes - Detects Coronavirus & Flu Strains - CE Certified (1)

Newfoundland£5.40186 rev

2y ago

SARS-CoV-2 and Influenza A+B Antigen Combo Rapid Test (Nasal Swab)

ALLTEST£4.13416 rev

3y ago

Step Ahead Covid-19 Lateral Flow Testing Kit Pack of 5 Rapid Antigen Self Tests for Fast Accurate at-Home COVID-19 Detection Easy to Use Trusted & Reliable

Step Ahead£4.205,521 rev

3y ago

What buyers say about covid and flu lateral flow test kit

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use25%

“This kit is very easy to use”

Value For Money23%

“Good value for money”

Advertised Vs Actual Product17%

“Works as it should”

Quality-Overall10%

“Seems to be reliable”

Instructions/User Manual/Troubleshooting6%

“Easy to follow instructions”

Accuracy-Overall6%

“Accurate and easy to use”

Health Monitoring3%

“Great value for money,Accurate tests”

Cold Relief3%

“It quickly showed that I was positive for flu which I had started to suspect more than Covid as Id been getting more ill by the minute”

Grip1%

“Always good to have at hand though”

Certifications1%

“Exactly the same as the ones that were provided free by nhs during the pandemic”

What buyers complain about

Value For Money18%

“Priced”

Functionality-Overall17%

“Don't work”

Touch/Button Controls10%

“then the option of did this resolve the issue the no button doesnt work”

Natural Resource Wastage10%

“Waste of money”

Quality-Overall8%

“Simply not good enough”

Size-Overall7%

“Not fit for purpose in its current form”

Fever Relief7%

“Had flu like illness”

Storage Capacity5%

“Date only to Aug 2026 so doesnt give you much storage”

Accuracy-Overall5%

“These tests are no good”

Language Issues2%

“None of the enclosed leaflets telling you how to use them are in English which is why i knocked off one star”

Top return reasons

Functionality-Overall50%

Durability11%

Moist/Dry11%

Age Suitability11%

Value For Money11%

Color6%

Common questions

Is covid and flu lateral flow test kit profitable to sell on Amazon United Kingdom?: The niche generates £42K/yr across 6 tracked products. 90-day search growth is -79.5%. Flapen's verdict: Skip it (31/100).
How competitive is the covid and flu lateral flow test kit niche?: 6 brands and 20 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in covid and flu lateral flow test kit?: Top complaints mined from reviews: Value For Money, Functionality-Overall, Touch/Button Controls. The return rate is 0.1%.
What does it cost to enter the covid and flu lateral flow test kit niche?: Listings span £4.13–£10.24; the average listing price is £6.06 (sweet spot $15–$100). The average incumbent carries 3,394 reviews — the moat a new listing must climb.