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Covid and Flu Lateral Flow Test Kit

Fail

Demand is soft, at -79.5% this quarter, so Covid and Flu Lateral Flow Test Kit is a Fail.

Flapen Score
31
31 / 100
Ranks 724 of 740 Business, Industry & Science niches · −18 vs the category median of 49
Market size
£42K/yr34K searches / yr
90-day growth
-79.5%search demand this quarter
Competition
96%top-5 click share · 6 brands · 20 sellers

Flapen Score

Covid and Flu Lateral Flow Test Kit against its category

The dotted line is the Business, Industry & Science average. Past it, Covid and Flu Lateral Flow Test Kit is stronger. Inside it, weaker.

31Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Covid and Flu Lateral Flow Test Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Covid and Flu Lateral Flow Test Kit 34K times last year and spent an estimated £42K. The top 5 brands take 96% of clicks. Flapen scores it 31 out of 100, a Fail.

01 · Demand

An estimated 20.3% of those searches ended in a purchase.

Shoppers searched for this 34K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 20.3% of those searches ended in a purchase. Searches in the last 90 days moved -79.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
34K
Growth, 90 days vs prior 90
-79.5%
Conversion, latest week
20.3%
Market size, estimated
£42Ka year
Top search term
covid and flu lateral flow test kit11K searches a year

02 · Price

A sale here is worth £6.06.

Listings sell for £6.06 on average, from £4.13 to £10.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £6.06 that is £3K to £5K a year per listing.

Average price
£6.06under the $15 to $100 sweet spot
Price range
£4.13–£10.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£3K–£5K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 12.8% of listings are out of stock. The average listing ranks #22 within Professional Medical Supplies. It carries 3,394 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
12.8%
Average rank
#22in Professional Medical Supplies
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,394per listing
Listings tracked
6

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Covid and Flu Lateral Flow Test Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 96% of clicks. A locked shelf that new listings rarely crack.

£0£8K£17K£25K£34K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

6 rising

Sellers

20

Est. top-5 brand share

96%

Top 20: 100%

Est. top-5 click share

96%

Top 20: 100%

Open market

0%

  • Newfoundland61%
  • FLOWFLEX16%
  • The Supply Cube7%
  • Xpress Testing6%
  • ALLTEST5%
  • Step Ahead4%

Demand

Covid and Flu Lateral Flow Test Kit search demand

Weekly searches over the year. Pick a range.

800600Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Search terms

Top Covid and Flu Lateral Flow Test Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • covid and flu lateral flow test kit11K/yr
  • covid and flu test8K/yr
  • flu and covid test kit7K/yr
  • covid flu test2K/yr
  • covid flu test combo5K/yr
  • covid and flu test kit2K/yr

Reviews and returns

What reviews say buyers love and hate about Covid and Flu Lateral Flow Test Kit

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Value For Money”
0.1%of orders come back
“Priced”
A buyer, on “Value For Money”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Covid and Flu Lateral Flow Test Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data