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Couch Roll

Pass

Couch Roll scores 68 out of 100, a Pass. Shoppers spend $729K a year here, search demand grew +2.5% this quarter, and returns run at 0.0% of orders.

Flapen Score
68
68 / 100
Top 3% of 740 Business, Industry & Science niches · +19 vs the category median of 49
Market size
£729K/yr220K searches / yr
90-day growth
+2.5%search demand this quarter
Competition
50%top-5 click share · 19 brands · 58 sellers

Flapen Score

Couch Roll against its category

The dotted line is the Business, Industry & Science average. Past it, Couch Roll is stronger. Inside it, weaker.

68Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Couch Roll market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Couch Roll 220K times last year and spent an estimated £729K. The top 5 brands take 65% of clicks. Flapen scores it 68 out of 100, a Pass.

01 · Demand

22.5% of searches ended in a purchase last week.

Shoppers searched for this 220K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 22.5% of those searches ended in a purchase. Searches in the last 90 days moved +2.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £729K a year.

Searches, last 12 months
220K
Growth, 90 days vs prior 90
+2.5%
Conversion, latest week
22.5%
Market size, estimated
£729Ka year
Peak month
July1.3× the quietest month
Top search term
couch roll130K searches a year

02 · Price

A sale here is worth £14.71.

Listings sell for £14.71 on average, from £5.22 to £26.82. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £14.71 that is £29K to £37K a year per listing.

Average price
£14.71under the $15 to $100 sweet spot
Price range
£5.22–£26.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£29K–£37K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 39% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #7 within Janitorial & Sanitation Supplies. It carries 525 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
39%
Out of stock, average day
2.9%
Average rank
#7in Janitorial & Sanitation Supplies
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
525per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
50 months

Products

Top Couch Roll products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 50% of clicks. Leaders hold, but buyers still shop past them.

£0£36K£73K£109K£146K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 rising

Sellers

58

Top-5 brand share

65%

Top 20: 100%

Top-5 click share

50%

Top 20: 97%

Open market

29%

  • Sirius18%
  • IDEAL 36517%
  • TPZ The Packaging Zone14%
  • Generic9%
  • AmazonCommercial7%
  • Ecoroll6%

Demand

Couch Roll search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.3×

Search terms

Top Couch Roll search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • couch roll130K/yr
  • bed roll24K/yr
  • couch roll for beauty bed18K/yr
  • bed roll beauty10K/yr
  • couch rolls9K/yr
  • couch rolls 20 inch white6K/yr
  • beauty bed roll4K/yr
  • coach roll paper for massage bed4K/yr
  • beauty couch roll3K/yr
  • coach roll3K/yr

Reviews and returns

What reviews say buyers love and hate about Couch Roll

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall52%−0.38

Awful quality

Not happy with the quality control

Terrible quality - never rips properly

Tear Resistance9%−0.11

Perforations dont tear well

Tears to easy

No perforations, difficult to tear

Value For Money6%+3.10

Too expensive

not worth the saving

Wish they stopped increasing the price

Size-Overall5%+0.50

Not fit for purpose

the sheets much smaller

the sheets are quite small in comparison to the brand I normally use

Ease Of Use4%+0.01

which has made it extremely difficult in between Clients

quite hard to separate each time

Love

Quality-Overall42%−0.38

Great quality bed roll

These are really good quality couch rolls

Good quality

Value For Money26%+3.10

Absolute great price for such a premium product

Good value

Good value for money

Ease Of Use6%+0.01

Quick and easy

Easy to unroll

with no need to turn

Size-Overall6%+0.50

Great size

Good size sheets

Size is great too

Advertised Vs Actual Product5%+0.43

does the job

Items as described

As expected

Return

0.0% Return rate 31% Fixable by listing

Quality-Overall37%▁█▆▅▆▆

Awful quality

Not happy with the quality control

Terrible quality - never rips properly

Size-Overall25%█▂▃▂▂▄

Not fit for purpose

the sheets much smaller

the sheets are quite small in comparison to the brand I normally use

Tear Resistance5%▁▄█▁▁▁

Perforations dont tear well

Tears to easy

No perforations, difficult to tear

Defective Material/Parts5%▁▁▁█▇▇
Material Quality4%▁▁▁█▄▇

poor quality, the roll does not tear in a uniform way and becomes messy plus the material is not great

FAQ

Common Couch Roll questions

Answered from the same tracked data.