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Conti Dry Wipes

Fail

Demand is soft, at -7.2% this quarter, so Conti Dry Wipes is a Fail.

Flapen Score
49
49 / 100
Ranks 357 of 740 Business, Industry & Science niches · on the category median
Market size
£154K/yr67K searches / yr
90-day growth
-7.2%search demand this quarter
Competition
69%top-5 click share · 8 brands · 18 sellers

Flapen Score

Conti Dry Wipes against its category

The dotted line is the Business, Industry & Science average. Past it, Conti Dry Wipes is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Conti Dry Wipes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Conti Dry Wipes 67K times last year and spent an estimated £154K. The top 5 brands take 91% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 67K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £154K a year.

Searches, last 12 months
67K
Growth, 90 days vs prior 90
-7.2%
Conversion, latest week
13.4%
Market size, estimated
£154Ka year
Peak month
November1.2× the quietest month
Top search term
conti wipes21K searches a year

02 · Price

A sale here is worth £17.03.

Listings sell for £17.03 on average, from £5.04 to £53.28. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 500 to 750 of them. At £17.03 that is £9K to £13K a year per listing.

Average price
£17.03inside the $15 to $100 sweet spot
Price range
£5.04–£53.28
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
500–750
Revenue per listing a year
£9K–£13K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

29% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #28 within Professional Medical Supplies. It carries 425 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
29%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#28in Professional Medical Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
425per listing
Listings tracked
14

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 64 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
64 months

Products

Top Conti Dry Wipes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£15K£31K£46K£61K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 falling

Sellers

18

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

4%

  • carebymail39%
  • Synergy Health22%
  • Vernacare16%
  • Synergy Healthcare8%
  • QIPOPC6%
  • CONTI5%
  • Open — no brand owns it (2 brands, 4%)

Demand

Conti Dry Wipes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.2×

Search terms

Top Conti Dry Wipes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • conti wipes21K/yr
  • conti24K/yr
  • conti dry wipes15K/yr
  • conti dry wipes large3K/yr
  • patient wipes2K/yr
  • conti wipes patient cleansing dry wipes2K/yr

Reviews and returns

What reviews say buyers love and hate about Conti Dry Wipes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Thickness18%−0.06

Very Thin

It is as per description however wipes is so thin

They were thinner than I expected

Absorbency11%−0.05

Not very absorbent

don't absorb water at all

They are very thin, not absorbent and reminded me of the Izal shiny toilet paper effect

Ease Of Cleaning8%−0.06

very poor quality wipes

Awful wipes, are not soft and are non absorbent

Not good for patient cleansing

Thin5%−0.01

These are a lot thinner

Tear Resistance5%−0.03

ripped without pulling

Love

Quality-Overall28%+2.00

They are of excellent and consistent quality, soft enough to make the job easy on the skin and strong enough to handle the daily chore

Excellent product

Good quality

Value For Money17%+1.02

Good price

Good value for money

Value for the money

Soft Feel10%

Very soft

Gentle on skin

very soft on skin

Size-Overall8%+0.37

Fantastic size

large enough fit for purpose

Good size wipe

Advertised Vs Actual Product7%−0.04

Does what is says

As described

Exactly what I needed

Return

0.1% Return rate 49% Fixable by listing

Size-Overall36%▁▇▁█▁▅
Moist/Dry20%█▃█▄▁▆

Awful cannot dry or be used wet because flimsy acrylic fibre, non porous

No good at all for drying

Advertised Vs Actual Product11%█▃▁▂▃▁

False advertising

Don't do as advertised imo

This product is not as described

Absorbency9%▁▁▆▁█▁

Not very absorbent

don't absorb water at all

They are very thin, not absorbent and reminded me of the Izal shiny toilet paper effect

Ease Of Cleaning5%▁▁▆▁█▁

very poor quality wipes

Awful wipes, are not soft and are non absorbent

Not good for patient cleansing

FAQ

Common Conti Dry Wipes questions

Answered from the same tracked data.