Is conti dry wipes profitable to sell on Amazon United Kingdom?

The niche generates £154K/yr across 14 tracked products. 90-day search growth is -7.2%. Flapen's verdict: Skip it (49/100).

How competitive is the conti dry wipes niche?

8 brands and 18 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in conti dry wipes?

Top complaints mined from reviews: Thickness, Absorbency, Ease Of Cleaning. The return rate is 0.1%.

When does demand for conti dry wipes peak?

Demand is steady year-round — the busiest month runs 1.2× the quietest.

What does it cost to enter the conti dry wipes niche?

Listings span £5.04–£53.28; the average listing price is £17.03 (sweet spot $15–$100). The average incumbent carries 425 reviews — the moat a new listing must climb.

conti dry wipes

Skip it

Soft demand (-7.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Conversion

Incredible13.4%

search→purchase rate — share of searches ending in a sale

Avg price

Great£17.03

avg listing price — sweet spot $15–$100

Review moat

Great424.57

avg incumbent reviews — the moat a new listing must climb

Price range

Great£5.04–£53.28

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£154K

£154K/yr · 67K searches

Competition

Okay69%

top-5 click share — leaders hold, buyers still browse

Brand share

Bad91%

top-5 brand share — brand-locked demand

Growth

Bad-7.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, conti dry wipes is a £154K/yr Amazon United Kingdom market (67K searches/yr). The top 5 brands hold 91% of demand. Verdict: Skip it — 49/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

conti dry wipes market data

Units sold / yr: 8K–10K; avg 500–750/product
Revenue / yr: £136K–£170K; units × avg price
Conversion rate: 13.4%
Avg BSR: #28
Page quality: 0%
Prime: 79%
Sponsored: 29%
Out of stock: 0.0%
Avg brand age: 64 months
Avg seller age: 181 days

Competition & brand share

The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.

Brands

8 falling

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

carebymail39%
Synergy Health22%
Vernacare16%
Synergy Healthcare8%
QIPOPC6%
CONTI5%
Open — no brand owns it (2 brands, 4%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -7.2% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.2×

Open Trend

Top conti dry wipes search terms

conti wipes21K/yr +6.5%17.3% conv.
conti24K/yr -17.4%1.5% conv.
conti dry wipes15K/yr -7.1%14.2% conv.
conti dry wipes large3K/yr -6.1%15.5% conv.
patient wipes2K/yr -5.5%4.0% conv.
conti wipes patient cleansing dry wipes2K/yr -31.1%16.8% conv.

All search terms

Top conti dry wipes products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Conti Soft Large Patient Cleansing Dry Wipes (3 Packs of 100 Dry Wipes)

carebymail£8.314.8★1,325 rev

Conti SoSoft Large Heavyweight Dry Patient Cleansing Wipes (3 Packs of 100)

Synergy Health£11.264.6★1,530 rev

Conti Soft - Patient Cleansing Dry Wipes Everyday Cleaning Ideal for Sensitive Fragile Skin Wipe Size 32cm x 30cm 100 Wipes Per Pack - 12 Pack

Vernacare£23.314.6★538 rev

Conti So Soft Large Patient Cleansing Dry Wipes (3 Packs of 100 Dry Wipes)

carebymail£13.284.8★257 rev

Synergy Health 5 Packs of 100 Conti Soft Large Dry Patient Cleansing Wipes

Synergy Health£12.324.5★289 rev

Newest

by launch date

Comfy Life Dry Wipes for Adult Personal Care Soft & Extra Large Body Cleaning Wipes 300 Sheets (Pack of 3) Unscented Gentle for Sensitive Skin Bathing & Incontinence Care

Comfy Life£15.64161 rev

1y ago

Easy Care Solutions | Patient Cleansing Dry Wipes | 24cm x 18cm | 6 Packs of 100

EASY CARE SOLUTIONS£8.4862 rev

2y ago

Conti Soft Large Patient Cleansing Dry Wipes (3 Packs of 100 Dry Wipes)

carebymail£8.311,325 rev

4y ago

Conti So Soft Large Patient Cleansing Dry Wipes (3 Packs of 100 Dry Wipes)

carebymail£13.28257 rev

4y ago

Conti Soft - Patient Cleansing Dry Wipes Everyday Cleaning Ideal for Sensitive Fragile Skin Wipe Size 32cm x 30cm 100 Wipes Per Pack - 12 Pack

Vernacare£23.31538 rev

7y ago

What buyers say about conti dry wipes

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall28%

“They are of excellent and consistent quality, soft enough to make the job easy on the skin and strong enough to handle the daily chore”

Value For Money17%

“Good price”

Soft Feel10%

“Very soft”

Size-Overall8%

“Fantastic size”

Advertised Vs Actual Product7%

“Does what is says”

Absorbency5%

“absorbency good”

Ease Of Cleaning5%

“Good wipes”

Ease Of Use4%

“Easy to use”

Moist/Dry4%

“Excellent when wet or dry”

Cleansing2%

“Very good after an operation to ensure you only use them to clean each part of your body”

What buyers complain about

Thickness18%

“Very Thin”

Absorbency11%

“Not very absorbent”

Ease Of Cleaning8%

“very poor quality wipes”

Thin5%

“These are a lot thinner”

Tear Resistance5%

“ripped without pulling”

Advertised Vs Actual Product4%

“False advertising”

Quality-Overall4%

“very poor quality wipes”

Value For Money4%

“A tad expensive”

Moist/Dry3%

“Awful cannot dry or be used wet because flimsy acrylic fibre, non porous”

Strength3%

“Quite flimsy”

Top return reasons

Size-Overall36%

Moist/Dry20%

Advertised Vs Actual Product11%

Absorbency9%

Ease Of Cleaning5%

Quality-Overall3%

Durability3%

Thin3%