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Compact Printer

Fail

Demand is soft, at -28.4% this quarter, so Compact Printer is a Fail.

Flapen Score
47
47 / 100
Ranks 422 of 740 Business, Industry & Science niches · −2 vs the category median of 49
Market size
£350K/yr224K searches / yr
90-day growth
-28.4%search demand this quarter
Competition
56%top-5 click share · 8 brands · 161 sellers

Flapen Score

Compact Printer against its category

The dotted line is the Business, Industry & Science average. Past it, Compact Printer is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Compact Printer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Compact Printer 224K times last year and spent an estimated £350K. The top 5 brands take 93% of clicks. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 224K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £350K a year.

Searches, last 12 months
224K
Growth, 90 days vs prior 90
-28.4%
Conversion, latest week
2.6%
Market size, estimated
£350Ka year
Top search term
compact printer44K searches a year

02 · Price

A sale here is worth £60.76.

Listings sell for £60.76 on average, from £24.29 to £167.54. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At £60.76 that is £15K to £30K a year per listing.

Average price
£60.76inside the $15 to $100 sweet spot
Price range
£24.29–£167.54
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
£15K–£30K
Returns
2.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 90% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #48 within Packaging & Shipping Supplies. It carries 975 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
90%
Out of stock, average day
0.0%
Average rank
#48in Packaging & Shipping Supplies
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
975per listing
Listings tracked
21

04 · Newcomers

Amazon counts 9 of last year's 9 launches as successful.

9 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
9
Successful launches
9Amazon's first-year sales bar
Average brand age
29 months

Products

Top Compact Printer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£70K£105K£140K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

161

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

56%

Top 20: 98%

Open market

3%

  • HP60%
  • Canon13%
  • TATTMUSE11%
  • CyberPixel4%
  • Rongta4%
  • Epson4%
  • Open — no brand owns it (2 brands, 3%)

Demand

Compact Printer search demand

Weekly searches over the year. Pick a range.

5K4KMar '26Mar '26Apr '26May '26May '26Jun '26Jul '26

Search terms

Top Compact Printer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • compact printer44K/yr
  • hp envy printer42K/yr
  • small printers for home35K/yr
  • hp envy18K/yr
  • compact printers for home use10K/yr
  • portable colour printer7K/yr
  • hprt portable printer12K/yr
  • small home printer6K/yr
  • hp envy 6120e6K/yr
  • small a4 printer6K/yr

Reviews and returns

What reviews say buyers love and hate about Compact Printer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Connectivity-Overall12%−0.20

drops connections

COULDN'T CONNECT

Hard to connect to

Assembly/Installation9%+0.88

Not easy to set up

Difficult to install

Setting it up wasn't straightforward

Functionality-Overall8%−0.19

Never worked

Doesnt work

Its infuriatingly slow

Value For Money7%+0.48

which is typically more expensive

which is relatively costly

half price

Print Quality7%+1.40

print quality not great

Printing quality was also lackluster

Doesn't print right

Love

Print Quality21%+1.40

Excellent printer

Easy to print

Excellent printing

Assembly/Installation13%+0.88

EASY to set up

Easy installation

Great to set up

Value For Money12%+0.48

Fantastic price

Amazing value

Excellent value for money

Ease Of Use9%+0.46

Easy to operate

Ease of operation

Very User Friendly

Quality-Overall6%

Excellent product

It has a good build quality

Good quality hardware

Return

2.5% Return rate 4% Fixable by listing

Connectivity-Overall25%▇███▇█

drops connections

COULDN'T CONNECT

Hard to connect to

Functionality-Overall19%█▇▆▆█▇

Never worked

Doesnt work

Its infuriatingly slow

Compatibility-Overall12%▅▇██▆▅
Print Quality8%█▅▇▇▆▇

print quality not great

Printing quality was also lackluster

Doesn't print right

Defective Material/Parts4%█▆▇▄▅▆

FAQ

Common Compact Printer questions

Answered from the same tracked data.