Is coils for vape profitable to sell on Amazon United Kingdom?

The niche generates £166K/yr across 8 tracked products. 90-day search growth is -1.3%. Flapen's verdict: Skip it (39/100).

How competitive is the coils for vape niche?

8 brands and 57 sellers compete. The top 5 products take 90% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in coils for vape?

Top complaints mined from reviews: Leak-Proof, Burnt/Roasted/Overbaked, Quality-Overall. The return rate is 0.6%.

When does demand for coils for vape peak?

Demand peaks in Dec; the busiest month runs 1.7× the quietest.

What does it cost to enter the coils for vape niche?

Listings span £5.61–£8.14; the average listing price is £6.74 (sweet spot $15–$100). The average incumbent carries 1,881 reviews — the moat a new listing must climb.

coils for vape

Skip it

Prices mostly outside the sweet spot ($5.61–$8.14) — this niche doesn't clear our bar today.

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Incredible14.1%

search→purchase rate — share of searches ending in a sale

Review moat

Okay1,881.38

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Okay£166K

£166K/yr · 174K searches

Growth

Bad-1.3%

90-day search growth — must beat 0% to launch

Brand share

Bad90%

top-5 brand share — brand-locked demand

Avg price

Bad£6.74

avg listing price — sweet spot $15–$100

Competition

Bad90%

top-5 click share — a locked-up shelf

Price range

Bad£5.61–£8.14

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, coils for vape is a £166K/yr Amazon United Kingdom market (174K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Dec. Verdict: Skip it — 39/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

coils for vape market data

Units sold / yr: 25K–30K; avg 2,500–3,000/product
Revenue / yr: £169K–£202K; units × avg price
Conversion rate: 14.1%
Avg BSR: #1
Page quality: 0%
Prime: 100%
Sponsored: 0%
Out of stock: 0.0%
Avg brand age: 63 months
Avg seller age: 188 days

Competition & brand share

The top 5 products capture 90% of clicks — a locked-up shelf that new listings rarely crack.

Brands

8 flat

Sellers

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

90%

Top 20: 100%

Open market

VAPORESSO56%
OXVA17%
VOOPOO7%
SV Trading6%
GEEKVAPE4%
Eleaf4%
Open — no brand owns it (2 brands, 6%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.7×

Open Trend

Top coils for vape search terms

coils for vaping51K/yr +0.6%5.5% conv.
vape coils47K/yr -1.0%4.2% conv.
coils34K/yr +4.1%5.1% conv.
vape coil20K/yr -7.8%5.7% conv.
coil16K/yr -9.2%1.5% conv.
ecig coils5K/yr -5.1%2.4% conv.

All search terms

Top coils for vape products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 8 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

VAPORESSO XROS Replacement PODs 0.6 Ohm [Pack of 4] Refillable

VAPORESSO£6.804.4★2,009 rev

OXVA XLIM TOP FILL CARTRIDGE (0.6) Works With XLIM Pro Kit Xlim SE Xlim SQ 2ml Cartridge Built in Mesh Coil 0.6ohm 20-25w Pods Top Filling v3 Pod Pack of 3 No Nicotine

OXVA£5.614.3★242 rev

VOOPOO PNP X Coils 5 Pack - 0.15 ohm 0.2 ohm 0.3 ohm 0.6 ohm for DTL/RDL/MTL Vaping Mesh Coils Leak Proof Design No Liquid No Nicotine (0.3 ohm (32-40W))

VOOPOO£7.704.6★576 rev

Oxva Xlim Pods [0.8] Xlim V3 Pods 3 Pack - Compatible with Oxva Xlim Pro 3 - Xlim Pro 2 Pods - Xlim 3 Ultra Vape Kit 2ml Refillable Cartridge Mesh Coil No Nicotine Xlim V3 0.8

SV Trading£6.424.6★588 rev

Geekvape Z Series Coils 0.4 ohm XM [Pack of 5]

GEEKVAPE£8.144.3★1,565 rev

Newest

by launch date

VOOPOO PNP X Coils 5 Pack - 0.15 ohm 0.2 ohm 0.3 ohm 0.6 ohm for DTL/RDL/MTL Vaping Mesh Coils Leak Proof Design No Liquid No Nicotine (0.3 ohm (32-40W))

VOOPOO£7.70576 rev

2y ago

OXVA XLIM TOP FILL CARTRIDGE (0.6) Works With XLIM Pro Kit Xlim SE Xlim SQ 2ml Cartridge Built in Mesh Coil 0.6ohm 20-25w Pods Top Filling v3 Pod Pack of 3 No Nicotine

OXVA£5.61242 rev

2y ago

Oxva Xlim Pods [0.8] Xlim V3 Pods 3 Pack - Compatible with Oxva Xlim Pro 3 - Xlim Pro 2 Pods - Xlim 3 Ultra Vape Kit 2ml Refillable Cartridge Mesh Coil No Nicotine Xlim V3 0.8

SV Trading£6.42588 rev

3y ago

VAPORESSO XROS Replacement PODs 0.6 Ohm [Pack of 4] Refillable

VAPORESSO£6.802,009 rev

3y ago

SMOK RPM Mesh 0.4 Ohm Coils [Pack of 5] Excellent Flavour

SMOK£7.435,520 rev

5y ago

What buyers say about coils for vape

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money33%

“Good Value”

Quality-Overall23%

“Excellent Product”

Advertised Vs Actual Product11%

“Does the job and definitely recommended”

Leak-Proof6%

“Do the job and dont leak”

Size-Overall5%

“Fits perfectly”

Ease Of Use3%

“Easy to use”

Efficiency3%

“Coils work great”

Flavor3%

“Overall, they still deliver great flavour initially and are easy to install,”

Durability2%

“Long lasting, good quality :”

Compatibility-Overall1%

“The Vaporesso Xros replacement pods are designed to be compatible with a wide range of devices, including Xros3, Xros3 Mini, Xros4, Xros4 Mini, Xros5, and Xros5 Mini”

What buyers complain about

Leak-Proof40%

“Leaking constantly”

Burnt/Roasted/Overbaked13%

“tasted burnt tried the others”

Quality-Overall11%

“Bad quality”

Durability9%

“Every pod broke within a day of use”

Ease Of Use4%

“Can't use any of them”

Strength3%

“flimsy”

Value For Money2%

“so cost can add up over time”

Functionality-Overall2%

“None of them worked”

Taste-Overall2%

“Im finding they dont last as long before the flavour drops off or they start tasting burnt”

Flavor2%

“when you have done they crack very easily also the flavours leaks”

Top return reasons

Size-Overall38%

Leak-Proof25%

Functionality-Overall12%

Compatibility-Overall8%

Advertised Vs Actual Product3%

Burnt/Roasted/Overbaked3%