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Coffee Machines

Maybe

Shoppers spend an estimated $8.5M a year here. But buyers convert on only 0.6% of searches, so Coffee Machines is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 740 Business, Industry & Science niches · +7 vs the category median of 49
Market size
£8.5M/yr9.0M searches / yr
90-day growth
-9.8%search demand this quarter
Competition
23%top-5 click share · 25 brands · 405 sellers

Flapen Score

Coffee Machines against its category

The dotted line is the Business, Industry & Science average. Past it, Coffee Machines is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Machines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Machines 9.0M times last year and spent an estimated £8.5M. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 9.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8.5M a year.

Searches, last 12 months
9.0M
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
0.6%
Market size, estimated
£8.5Ma year
Peak month
November3.2× the quietest month
Top search term
coffee machines4.6M searches a year

02 · Price

A sale here is worth £148.56.

Listings sell for £148.56 on average, from £17.56 to £445.65. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £148.56 that is £74K to £111K a year per listing.

Average price
£148.56above the $15 to $100 sweet spot
Price range
£17.56–£445.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
£74K–£111K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #24 within Food Service Equipment & Supplies. It carries 4,315 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
96%
Out of stock, average day
4.9%
Average rank
#24in Food Service Equipment & Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,315per listing
Listings tracked
79

04 · Newcomers

21 of last year's 21 launches cleared the first-year sales bar.

21 products launched here in the last 12 months. 21 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
21Amazon's first-year sales bar
Average brand age
43 months

Products

Top Coffee Machines products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 23% of clicks, no more. An open shelf where new products get seen.

£0£171K£341K£512K£682K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

405

Est. top-5 brand share

60%

Top 20: 98%

Est. top-5 click share

23%

Top 20: 61%

Open market

34%

  • Tassimo15%
  • De'Longhi15%
  • PHILIPS12%
  • Nescafé Dolce Gusto10%
  • AMZCHEF7%
  • Ninja7%

Demand

Coffee Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Coffee Machines search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • coffee machines4.6M/yr
  • coffee machine1.3M/yr
  • bean to cup coffee machines762K/yr
  • espresso machine574K/yr
  • coffee maker280K/yr
  • bean-to-cup coffee machines233K/yr
  • pod coffee machines168K/yr
  • coffee machine cup to bean115K/yr
  • coffee pod machines148K/yr
  • espresso coffee machines87K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Machines

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Ease Of Use”
18%of negative reviews mention “Durability”
4.0%of orders come back
“Broke after a month”
A buyer, on “Durability”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Coffee Machines questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data