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Coffee Machines

Maybe

Shoppers spend $8.5M a year here. But buyers convert on only 0.6% of searches, so Coffee Machines is a Maybe.

Flapen Score
56
56 / 100
Top 21% of 740 Business, Industry & Science niches · +7 vs the category median of 49
Market size
£8.5M/yr9.0M searches / yr
90-day growth
-9.8%search demand this quarter
Competition
23%top-5 click share · 25 brands · 405 sellers

Flapen Score

Coffee Machines against its category

The dotted line is the Business, Industry & Science average. Past it, Coffee Machines is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Coffee Machines market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Coffee Machines 9.0M times last year and spent an estimated £8.5M. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 9.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -9.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £8.5M a year.

Searches, last 12 months
9.0M
Growth, 90 days vs prior 90
-9.8%
Conversion, latest week
0.6%
Market size, estimated
£8.5Ma year
Peak month
November3.2× the quietest month
Top search term
coffee machines4.6M searches a year

02 · Price

A sale here is worth £148.56.

Listings sell for £148.56 on average, from £17.56 to £445.65. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 500 to 750 of them. At £148.56 that is £74K to £111K a year per listing.

Average price
£148.56above the $15 to $100 sweet spot
Price range
£17.56–£445.65
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
500–750
Revenue per listing a year
£74K–£111K
Returns
4.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

99% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 4.9% of listings are out of stock. The average listing ranks #24 within Food Service Equipment & Supplies. It carries 4,315 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
99%
Prime listings
96%
Out of stock, average day
4.9%
Average rank
#24in Food Service Equipment & Supplies
Average rating
4.32 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,315per listing
Listings tracked
79

04 · Newcomers

Amazon counts 21 of last year's 21 launches as successful.

21 products launched here in the last 12 months. Amazon counts 21 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
21
Successful launches
21Amazon's first-year sales bar
Average brand age
43 months

Products

Top Coffee Machines products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£171K£341K£512K£682K1001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

405

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

23%

Top 20: 61%

Open market

34%

  • Tassimo15%
  • De'Longhi15%
  • PHILIPS12%
  • Nescafé Dolce Gusto10%
  • AMZCHEF7%
  • Ninja7%

Demand

Coffee Machines search demand

Weekly searches over the year, seasonality beneath. Pick a range.

500K300KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Coffee Machines search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • coffee machines4.6M/yr
  • coffee machine1.3M/yr
  • bean to cup coffee machines762K/yr
  • espresso machine574K/yr
  • coffee maker280K/yr
  • bean-to-cup coffee machines233K/yr
  • pod coffee machines168K/yr
  • coffee machine cup to bean115K/yr
  • coffee pod machines148K/yr
  • espresso coffee machines87K/yr

Reviews and returns

What reviews say buyers love and hate about Coffee Machines

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability18%−0.22

Broke after a month

Broke within a few weeks

Doesn't last

Quality-Overall8%+0.24

Rubbish quality

Poor quality, broke down in less than 2 years

Bad quality

Leak-Proof7%

Leaks water

it was leaking

Leaked everywhere

Functionality-Overall7%−0.07

now suddenly it has stopped working

it doesnt even work properly

Didnt work

Value For Money5%+1.45

Although expensive

pods too expensive

For the price I expected a lot better

Love

Ease Of Use20%+1.83

Easy to operate

Controls are simple

Convenient to use

Value For Money19%+1.45

Good value for money

Decent price

Great deal

Quality-Overall16%+0.24

the build quality feels solid

Excellent product

has a solid feel of quality about it

Ease Of Cleaning5%+0.38

Cleaning is straightforward

Easy to wash

Easy to keep clean

Compactness3%+0.31

Neat and compact

Compact and easy to use

The machine is compact

Return

4.0% Return rate 11% Fixable by listing

Functionality-Overall30%█▇▇▇▇▇

now suddenly it has stopped working

it doesnt even work properly

Didnt work

Leak-Proof10%▆▆▇█▇▇

Leaks water

it was leaking

Leaked everywhere

Size-Overall8%▆▆▆▆█▆

Its super loose

Too small

Quite big

Heating7%█▆▅▆▅▅

Overheat

Overheating

Stopped heating up already

Quality-Overall6%▆███▆█

Rubbish quality

Poor quality, broke down in less than 2 years

Bad quality

FAQ

Common Coffee Machines questions

Answered from the same tracked data.