Is coffee machines profitable to sell on Amazon United Kingdom?

The niche generates £8.5M/yr across 79 tracked products. 21 of 21 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (56/100).

How competitive is the coffee machines niche?

25 brands and 405 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 60% of demand.

What do buyers complain about in coffee machines?

Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 4.0%.

When does demand for coffee machines peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 3.2× the quietest.

What does it cost to enter the coffee machines niche?

Listings span £17.56–£445.65; the average listing price is £148.56 (sweet spot $15–$100). The average incumbent carries 4,315 reviews — the moat a new listing must climb.

coffee machines

Worth a look

Shows a $8.5M/yr market, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size

Incredible£8.5M

£8.5M/yr · 9.0M searches

Competition

Great23%

top-5 click share — an open shelf

Brand share

Great60%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Avg price

Good£148.56

avg listing price — sweet spot $15–$100

Returns

Okay4.0%

return rate — above 5% kills the launch gate

Review moat

Bad4,315.38

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-9.8%

90-day search growth — must beat 0% to launch

Price range

Bad£17.56–£445.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand High Price

According to Flapen's Amazon United Kingdom niche tracking, coffee machines is a £8.5M/yr Amazon United Kingdom market (9.0M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 56/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

coffee machines market data

Units sold / yr: 50K–60K; avg 500–750/product
Revenue / yr: £7.4M–£8.9M; units × avg price
Conversion rate: 0.6%
Avg BSR: #24
Page quality: 0%
Prime: 96%
Sponsored: 99%
Out of stock: 4.9%
Avg brand age: 43 months
Avg seller age: 164 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

25 rising

Sellers

405

Top-5 brand share

60%

Top 20: 98%

Top-5 click share

23%

Top 20: 61%

Open market

34%

Tassimo15%
De'Longhi15%
PHILIPS12%
Nescafé Dolce Gusto10%
AMZCHEF7%
Ninja7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -9.8% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Open Trend

Top coffee machines search terms

coffee machines4.6M/yr -9.8%0.5% conv.
coffee machine1.3M/yr +7.5%0.4% conv.
bean to cup coffee machines762K/yr -7.6%0.3% conv.
espresso machine574K/yr -8.2%0.3% conv.
coffee maker280K/yr -9.6%0.4% conv.
bean-to-cup coffee machines233K/yr -36.1%0.1% conv.
pod coffee machines168K/yr -26.3%1.2% conv.
coffee machine cup to bean115K/yr -17.6%0.2% conv.
coffee pod machines148K/yr -34.1%0.9% conv.
espresso coffee machines87K/yr -38.3%0.4% conv.

All search terms

Top coffee machines products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Tassimo by Bosch Suny Special Edition TAS3102GB Coffee Machine 1300 Watt 0.8 Litre - Black

Tassimo£28.494.5★19,122 rev

PHILIPS 5400 Series Bean to Cup Coffee Machine 12 Coffee Varieties LatteGo Milk Frother Fastest-to-Clean Ceramic Grinder Fully Automatic Espresso & Cappuccino maker Black Silver (EP5446/70)

PHILIPS£331.094.3★1,835 rev

NESCAFÉ Dolce Gusto EDG155.BG Mini-Me Automatic Coffee Machine Black & Arctic Grey by DeLonghi - Starter Kit

Nescafé Dolce Gusto£43.044.6★10,013 rev

AIRMSEN Bean to Cup Coffee Machine - 20 Bar Espresso Machine with Grinder & Milk Frother 10 Grinding Settings 1.8L Removable Water Tank for Home

AIRMSEN£156.244.3★276 rev

Chefman CraftBrew Espresso Machine 15-Bar Steam Wand Digital Touchscreen

Chefman£62.674.1★583 rev

Newest

by launch date

AIRMSEN Bean to Cup Coffee Machine - 20 Bar Espresso Machine with Grinder & Milk Frother 10 Grinding Settings 1.8L Removable Water Tank for Home

AIRMSEN£156.24276 rev

4mo ago

Tassimo by Bosch Finesse Classic Friendly Pod Coffee Machine TAS1620GB with INTELLIBREW compatible with 50 Different Beverages 0.7 Litres Black

Tassimo£27.78214 rev

7mo ago

Chefman CraftBrew Espresso Machine 15-Bar Steam Wand Digital Touchscreen

Chefman£62.67583 rev

9mo ago

Tassimo by Bosch Style Friendly Pod Coffee Machine with 40 Kenco Drinks Starter Bundle TAS112EGBC - Black

Tassimo£31.19988 rev

10mo ago

AMZCHEF Coffee Machine 20 Bar 1350W Espresso Machine Compact Stainless Steel Coffee Machines with LED Touch Screen Powerful Steam Wand Removable Water Tank

AMZCHEF£100.92269 rev

10mo ago

What buyers say about coffee machines

What buyers praise and complain about, mined from review topics.

What buyers love

Ease Of Use20%

“Easy to operate”

Value For Money19%

“Good value for money”

Quality-Overall16%

“the build quality feels solid”

Ease Of Cleaning5%

“Cleaning is straightforward”

Compactness3%

“Neat and compact”

Advertised Vs Actual Product3%

“Just what I wanted”

Design-Overall2%

“The design is sleek”

Assembly/Installation2%

“well put together”

Size-Overall2%

“nice small size”

Heating2%

“quickly heats up the milk”

What buyers complain about

Durability18%

“Broke after a month”

Quality-Overall8%

“Rubbish quality”

Leak-Proof7%

“Leaks water”

Functionality-Overall7%

“now suddenly it has stopped working”

Value For Money5%

“Although expensive”

Heating4%

“Overheat”

Size-Overall4%

“Its super loose”

Instructions/User Manual/Troubleshooting4%

“instructions poor”

Ease Of Use3%

“impossible to use”

Advertised Vs Actual Product2%

“False advertising”

Top return reasons

Functionality-Overall30%

Leak-Proof10%

Size-Overall8%

Heating7%

Quality-Overall6%

Product Condition4%

Durability3%

Value For Money3%

Water Resistance3%

Compatibility-Overall2%

Common questions

Is coffee machines profitable to sell on Amazon United Kingdom?: The niche generates £8.5M/yr across 79 tracked products. 21 of 21 products launched in the last 360 days are still selling. 90-day search growth is -9.8%. Flapen's verdict: Worth a look (56/100).
How competitive is the coffee machines niche?: 25 brands and 405 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 60% of demand.
What do buyers complain about in coffee machines?: Top complaints mined from reviews: Durability, Quality-Overall, Leak-Proof. The return rate is 4.0%.
When does demand for coffee machines peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 3.2× the quietest.
What does it cost to enter the coffee machines niche?: Listings span £17.56–£445.65; the average listing price is £148.56 (sweet spot $15–$100). The average incumbent carries 4,315 reviews — the moat a new listing must climb.