Is cobalt drill bits profitable to sell on Amazon United Kingdom?

The niche generates £109K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (52/100).

How competitive is the cobalt drill bits niche?

14 brands and 52 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in cobalt drill bits?

Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 0.8%.

When does demand for cobalt drill bits peak?

Demand is steady year-round — the busiest month runs 1.5× the quietest.

What does it cost to enter the cobalt drill bits niche?

Listings span £7.16–£60.39; the average listing price is £20.94 (sweet spot $15–$100). The average incumbent carries 2,309 reviews — the moat a new listing must climb.

cobalt drill bits

Worth a look

Shows low returns (0.8%), but soft demand (-1.1% this quarter) keeps it on the watch list.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great£20.94

avg listing price — sweet spot $15–$100

Price range

Great£7.16–£60.39

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Good6.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Review moat

Okay2,308.68

avg incumbent reviews — the moat a new listing must climb

Competition

Okay60%

top-5 click share — leaders hold, buyers still browse

Market size

Okay£109K

£109K/yr · 87K searches

Growth

Bad-1.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cobalt drill bits is a £109K/yr Amazon United Kingdom market (87K searches/yr). The top 5 brands hold 75% of demand. Verdict: Worth a look — 52/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

cobalt drill bits market data

Units sold / yr: 4K–5K; avg 100–250/product
Revenue / yr: £84K–£105K; units × avg price
Conversion rate: 6.0%
Avg BSR: #253
Page quality: 0%
Prime: 96%
Sponsored: 80%
Out of stock: 6.3%
Avg brand age: 44 months
Avg seller age: 169 days

Competition & brand share

The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.

Brands

14 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

60%

Top 20: 96%

Open market

18%

Bosch27%
STROTON15%
Generic12%
JTWEB11%
Rennie Tool Company11%
scimaker7%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -1.1% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.5×

Open Trend

Top cobalt drill bits search terms

cobalt drill bits41K/yr +1.3%4.8% conv.
cobalt drill bit set22K/yr -7.0%4.5% conv.
m42 cobalt drill bits4K/yr +19.6%2.1% conv.
stainless steel drill bits6K/yr -1.9%5.1% conv.
cobalt drill bits for hardened steel4K/yr -13.0%5.1% conv.
drill bit for stainless steel3K/yr -1.3%4.1% conv.
drill bits for stainless steel3K/yr -3.7%5.2% conv.
cobolt drill bits for metal4K/yr -2.5%4.4% conv.

All search terms

Top cobalt drill bits products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bosch Professional 2608587014 19-Piece HSS-Cobalt ProBox Metal Drill Bit Set (for Stainless Steel Accessories for Drill Drivers) Gold 1mm-10mm

Bosch£27.314.6★5,067 rev

Cobalt Drill Bit Set M35 HSS Metal Drill Bit Set 135 for Hardened Metal Stainless Steel Cast Iron Wood and Plastic with Indexed Storage Box (Ø2/3/4/5/6/8 mm) 6 pcs

Generic£12.784.3★72 rev

Metric M42 8% Cobalt Twist Drill Bits Set for Stainless Steel and Hard Metal (1mm-10mm/19pcs)

STROTON£31.444.3★4,646 rev

13Pack HSS Twist Drill Bit Set Metric M35 Cobalt Steel High Speed Steel Titanium Coated Drill Bit Tool Extremely Heat Resistant with Straight Shank 1.5mm-6.5mm for Drilling Tool Wood Metal & Plastic

JTWEB£7.374.4★1,889 rev

Rennie Tool Company 4-10mm HSS Cobalt Drill Bit Set With Plastic Case - Drill Bits Set of 5 Pieces for Stainless Steel Aluminium Hards Metals Cast Iron Plastic & Wood

Rennie Tool Company£10.074.4★194 rev

Newest

by launch date

Yeahsoou Cobalt Drill Bits Set 19Pcs (1mm-10mm) M35 HSS Metal Drill Bits for Hard Steel with Index Storage Box

Yeahsoou£26.1236 rev

8mo ago

Cobalt Drill Bits for Metal M35 Metal Drill Bits for Hard Steel 135 Split Point for Fast No-Slip Drilling 5 Pieces Basic DIY Set with Storage Case 3.0 4.0 5.0 6.0 8.0mm

scimaker£8.5956 rev

9mo ago

Rayakt 6 PCS Cobalt Drill Bit Set M35 HSS Metal Drill Bit Set With Plastic Case 135 Split Point Heat Resistant Straight Shank 2-8 mm for Stainless Steel Wood Hard Metal Cast Iron Plastic

Rayakt£7.165 rev

11mo ago

Greywolf Cobalt Drill Bit Set M35 HSS Metal Drill Bit Set 135 for Hardened Metal Stainless Steel Cast Iron Wood and Plastic with Indexed Storage Box (Ø1.5-6.5mm) 13 pcs

greywolf£14.3866 rev

1y ago

Cobalt Drill Bit Set M35 HSS Metal Drill Bit Set 135 for Hardened Metal Stainless Steel Cast Iron Wood and Plastic with Indexed Storage Box (Ø2/3/4/5/6/8 mm) 6 pcs

Generic£12.7872 rev

1y ago

What buyers say about cobalt drill bits

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall39%

“Decent quality set for the price”

Value For Money18%

“Excellent value”

Durability7%

“durable”

Advertised Vs Actual Product7%

“As advertised”

Ease Of Use6%

“Easy to use”

Size-Overall6%

“are fit for purpose”

Strength3%

“The box is rugged enough”

Storage Capacity2%

“Neatly stores all the bits in order”

Material Quality2%

“It bites cleanly into tougher materials”

Portability1%

“Handy set in a useful case”

What buyers complain about

Durability29%

“Three of the bits broke on first use”

Quality-Overall22%

“The quality of this is very cheap I don't buy again”

Value For Money12%

“This is not an inexpensive set”

Strength7%

“very very brittle”

Functionality-Overall4%

“Didnt do the job”

Size-Overall4%

“Not fit for purpose”

Assembly/Installation3%

“Really disappointed, instantly snapped after the smallest amount of pressure whilst trying to drill out a screw”

Material Quality2%

“Not good for hard material”

Ease Of Use2%

“I'm not saying it was easy”

Pressure1%

“Unfortunately the 1st drill used snapped under no real pressure”

Top return reasons

Defective Material/Parts20%

Size-Overall20%

Durability20%

Quality-Overall15%

Functionality-Overall8%

Material Quality3%

Product Condition3%

Value For Money2%

Precision Of Cut2%

Advertised Vs Actual Product2%

Common questions

Is cobalt drill bits profitable to sell on Amazon United Kingdom?: The niche generates £109K/yr across 25 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -1.1%. Flapen's verdict: Worth a look (52/100).
How competitive is the cobalt drill bits niche?: 14 brands and 52 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 75% of demand.
What do buyers complain about in cobalt drill bits?: Top complaints mined from reviews: Durability, Quality-Overall, Value For Money. The return rate is 0.8%.
When does demand for cobalt drill bits peak?: Demand is steady year-round — the busiest month runs 1.5× the quietest.
What does it cost to enter the cobalt drill bits niche?: Listings span £7.16–£60.39; the average listing price is £20.94 (sweet spot $15–$100). The average incumbent carries 2,309 reviews — the moat a new listing must climb.