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Cling Film Refill

brand-locked demand (top 5 brands take 100% of clicks) — Cling Film Refill doesn't clear our bar today.

Flapen Score

42
Skip it
Market size 17Growth 22Conversion 84Competition 14Returns 93Price range 82Avg price 95Brand share 0Review moat 74Quality gap 35
This niche Category average

Is Cling Film Refill profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cling Film Refill is a £70K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.

Cling Film Refill: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.2% over the last 90 days and 9.2% of searches end in a purchase.

£70K

revenue / yr

Units sold / yr4K
Search volume / yr-6.2%33K
Conversion rate9.2%
Avg price£23.02

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers4 · 71
Top-5 product click share83%
Open market0%
Avg brand age68 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 10 products

Sponsored placement70%
New entrants (1y)0· 0 succeeded
Avg rating4.5★
Avg reviews538

Top Cling Film Refill products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.

£0£10K£21K£31K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • lakeland42%
  • Wrapmaster35%
  • We Can Source It Ltd19%
  • Rosdeca3%
  • Open — no brand owns it (0%)

Cling Film Refill demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume33KCVR9.2%Products10Brands4Top 5 Brands100%OOS Rate0.0%Rating4.5★Reviews538Avg BSR#138
1K600Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Top Cling Film Refill search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wrapmaster19K/yr
  • wrapmaster 100011K/yr
  • wrap master3K/yr

What reviews say buyers love and hate about Cling Film Refill

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall28%

High quality cling wrap

Value For Money17%

Reasonably priced

Advertised Vs Actual Product13%

It does the job

Ease Of Use9%

Easy to use

Dispensing Mechanism7%

Dispenser

What buyers complain about

87% of reviews
Size-Overall30%

The rolls are too short

Quality-Overall15%

The cling film is extremely poor quality and just tears

Compatibility-Overall11%

Its more of a compatibility issue than anything else

Value For Money8%

Expensive

Advertised Vs Actual Product7%

Product descriptions do not even hint at that

Cling Film Refill return rate & reasons

Why buyers send it back, as a share of all return requests.

1.1%

Return rate

67%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
60%
2Compatibility-Overall
14%
3Dispensing Mechanism
6%
4Functionality-Overall
5%
5Advertised Vs Actual Product
3%

Common Cling Film Refill questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cling Film Refill 42/100 on Amazon United Kingdom — Skip it. The niche generates £70K/yr across 10 tracked products. Search demand moved -6.2% over the last 90 days.
Search demand for Cling Film Refill on Amazon United Kingdom peaks in Dec, where the busiest month runs 1.5× the quietest.