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Cling Film Refill

Fail

The top 5 brands take 100% of clicks, so Cling Film Refill is a Fail.

Flapen Score
42
42 / 100
Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 49
Market size
£70K/yr33K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
83%top-5 click share · 4 brands · 71 sellers

Flapen Score

Cling Film Refill against its category

The dotted line is the Business, Industry & Science average. Past it, Cling Film Refill is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cling Film Refill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cling Film Refill 33K times last year and spent an estimated £70K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

An estimated 9.2% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
9.2%
Market size, estimated
£70Ka year
Peak month
December1.5× the quietest month
Top search term
wrapmaster19K searches a year

02 · Price

A sale here is worth £23.02.

Listings sell for £23.02 on average, from £11.16 to £34.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £23.02 that is £6K to £12K a year per listing.

Average price
£23.02inside the $15 to $100 sweet spot
Price range
£11.16–£34.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Packaging & Shipping Supplies. It carries 538 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#138in Packaging & Shipping Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
538per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Cling Film Refill products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 83% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

71

Est. top-5 brand share

100%

Top 20: 100%

Est. top-5 click share

83%

Top 20: 100%

Open market

0%

  • lakeland42%
  • Wrapmaster35%
  • We Can Source It Ltd19%
  • Rosdeca3%
  • Open — no brand owns it (0%)

Demand

Cling Film Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Cling Film Refill search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wrapmaster19K/yr
  • wrapmaster 100011K/yr
  • wrap master3K/yr

Reviews and returns

What reviews say buyers love and hate about Cling Film Refill

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
1.1%of orders come back
“The rolls are too short”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cling Film Refill questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data