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Cling Film Refill

Fail

The top 5 brands take 100% of clicks, so Cling Film Refill is a Fail.

Flapen Score
42
42 / 100
Ranks 580 of 740 Business, Industry & Science niches · −7 vs the category median of 49
Market size
£70K/yr33K searches / yr
90-day growth
-6.2%search demand this quarter
Competition
83%top-5 click share · 4 brands · 71 sellers

Flapen Score

Cling Film Refill against its category

The dotted line is the Business, Industry & Science average. Past it, Cling Film Refill is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cling Film Refill market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cling Film Refill 33K times last year and spent an estimated £70K. All 4 brands take every click. Demand peaks in Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

9.2% of searches ended in a purchase last week.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 9.2% of those searches ended in a purchase. Searches in the last 90 days moved -6.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-6.2%
Conversion, latest week
9.2%
Market size, estimated
£70Ka year
Peak month
December1.5× the quietest month
Top search term
wrapmaster19K searches a year

02 · Price

A sale here is worth £23.02.

Listings sell for £23.02 on average, from £11.16 to £34.50. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At £23.02 that is £6K to £12K a year per listing.

Average price
£23.02inside the $15 to $100 sweet spot
Price range
£11.16–£34.50
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
£6K–£12K
Returns
1.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 60% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #138 within Packaging & Shipping Supplies. It carries 538 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
60%
Out of stock, average day
0.0%
Average rank
#138in Packaging & Shipping Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
538per listing
Listings tracked
10

04 · Newcomers

Brands here are established.

The brands on the shelf have sold for 68 months on average, so the names here are established.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
68 months

Products

Top Cling Film Refill products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

£0£10K£21K£31K£42K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

4 falling

Sellers

71

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

0%

  • lakeland42%
  • Wrapmaster35%
  • We Can Source It Ltd19%
  • Rosdeca3%
  • Open — no brand owns it (0%)

Demand

Cling Film Refill search demand

Weekly searches over the year, seasonality beneath. Pick a range.

1K600Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.5×

Search terms

Top Cling Film Refill search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wrapmaster19K/yr
  • wrapmaster 100011K/yr
  • wrap master3K/yr

Reviews and returns

What reviews say buyers love and hate about Cling Film Refill

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall30%−0.21

The rolls are too short

it doesnt fit my one

Extremely small no bigger then what you can get for a quarter of the price in a supermarket

Quality-Overall15%+1.18

The cling film is extremely poor quality and just tears

Very thin and the poorest quality

Rubbish

Compatibility-Overall11%−0.07

Its more of a compatibility issue than anything else

This does NOT fit the wrapmaster 3000

Is not compatible with Lakeland refills

Value For Money8%+1.05

Expensive

I don't think it is value for money

Waste of my money

Advertised Vs Actual Product7%+0.48

Product descriptions do not even hint at that

Should not advertise it is in stock

Love

Quality-Overall28%+1.18

High quality cling wrap

Excellent product

Good quality

Value For Money17%+1.05

Reasonably priced

Good Price

Good value for the money

Advertised Vs Actual Product13%+0.48

It does the job

As described

just what I wanted

Ease Of Use9%+0.60

Easy to use

it's so user friendly

Very handy

Dispensing Mechanism7%+0.41

Dispenser

easy to dispense folm

The best cling film dispenser I have ever used

Return

1.1% Return rate 67% Fixable by listing

Size-Overall60%▇▇▆▇▇█

The rolls are too short

it doesnt fit my one

Extremely small no bigger then what you can get for a quarter of the price in a supermarket

Compatibility-Overall14%▄▆█▄█▄

Its more of a compatibility issue than anything else

This does NOT fit the wrapmaster 3000

Is not compatible with Lakeland refills

Dispensing Mechanism6%█▆▇▅▅▄
Functionality-Overall5%▄▂█▃▅▃

Couldn't get this to work

it really doesn't work great for us compared to standard supermarket options when used with the wrapmaster system

Advertised Vs Actual Product3%▁▆▁▇▆█

Product descriptions do not even hint at that

Should not advertise it is in stock

FAQ

Common Cling Film Refill questions

Answered from the same tracked data.