cling film refill
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Avg price
Incredible£23.02avg listing price — sweet spot $15–$100
Returns
Great1.1%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Great£11.16–£34.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good538avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-6.2%90-day search growth — must beat 0% to launch
Market size
Bad£70K£70K/yr · 33K searches
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, cling film refill is a £70K/yr Amazon United Kingdom market (33K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
cling film refill market data
- Units sold / yr
- 3K–4K
- avg 250–500/product
- Revenue / yr
- £69K–£92K
- units × avg price
- Conversion rate
- 9.2%
- Avg BSR
- #138
- Page quality
- 0%
- Prime
- 60%
- Sponsored
- 70%
- Out of stock
- 0.0%
- Avg brand age
- 68 months
- Avg seller age
- 167 days
Competition & brand share
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.Brands
4 falling
Sellers
71
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- lakeland42%
- Wrapmaster35%
- We Can Source It Ltd19%
- Rosdeca3%
- Open — no brand owns it (0%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -6.2% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.5×
Top cling film refill search terms
- wrapmaster19K/yr
- wrapmaster 100011K/yr
- wrap master3K/yr
Top cling film refill products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 10 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Wrapmaster Foil & Cling Dispenser Safe & Easy Dispenser with Concealed Cutter Refills Available
lakeland£19.684.4★1,493 rev
Wrapmaster 1000 Catering Dispenser-White
Wrapmaster£16.204.4★571 rev
Wrapmaster 1000 clingfilm refills x 3 rolls 100m each
Wrapmaster£11.164.4★1,396 rev
We Can Source It Ltd - Wrapmaster 3000 Film and Foil Dispenser for Home and Commercial Kitchens
We Can Source It Ltd£30.334.7★37 rev
We Can Source It Ltd - Wrapmaster 4500 18 inch Cling Film Dispenser - Foil Cutter Box with Pull Press and Release Mechanism - Refillable Easy Clean and Safe Kitchen Film Cutter
We Can Source It Ltd£34.504.5★68 rev
Newest
by launch dateWe Can Source It Ltd - Wrapmaster 4500 18 inch Cling Film Dispenser - Foil Cutter Box with Pull Press and Release Mechanism - Refillable Easy Clean and Safe Kitchen Film Cutter
We Can Source It Ltd£34.5068 rev
Wrapmaster 4500 cling film refills 45cm x 300m (3)
Wrapmaster£26.89439 rev
We Can Source It Ltd - Wrapmaster 1000 Cling Film 30cm x 100m 3 Rolls Premium Kitchen Wrap for Professional Catering Food Preservation and Freezing Compatible with Wrapmaster Dispensers
We Can Source It Ltd£13.18519 rev
We Can Source It Ltd - Wrapmaster 3000 Film and Foil Dispenser for Home and Commercial Kitchens
We Can Source It Ltd£30.3337 rev
Wrapmaster Foil & Cling Dispenser Safe & Easy Dispenser with Concealed Cutter Refills Available
lakeland£19.681,493 rev
Trending
90-day click momentum
WRAPMASTER 3000 CLING FILM REFILLS - 3 ROLLS 12 Wide x 1000ft Long
Wrapmaster£20.234.6★
We Can Source It Ltd - Wrapmaster 4500 18 inch Cling Film Dispenser - Foil Cutter Box with Pull Press and Release Mechanism - Refillable Easy Clean and Safe Kitchen Film Cutter
We Can Source It Ltd£34.504.5★
Wrapmaster 1000 Catering Dispenser-White
Wrapmaster£16.204.4★
We Can Source It Ltd - Wrapmaster 3000 Film and Foil Dispenser for Home and Commercial Kitchens
We Can Source It Ltd£30.334.7★
Wrapmaster 1000 12 Cling Film / Foil Dispenser with 3 Rolls of Cling Film 12 x 30m
Rosdeca£27.054.6★
What buyers say about cling film refill
What buyers praise and complain about, mined from review topics.What buyers love
“High quality cling wrap”
“Reasonably priced”
“It does the job”
“Easy to use”
“Dispenser”
“Long lasting”
“Great refills, last forever”
“Works well, unwinds smoothly”
“The mounting arrangement of the previous version was robust”
“its a got fit”
What buyers complain about
“The rolls are too short”
“The cling film is extremely poor quality and just tears”
“Its more of a compatibility issue than anything else”
“Expensive”
“Product descriptions do not even hint at that”
“Couldn't get this to work”
“only issue is its very close in size to the compact range”
“the old style do not fit”
“When you get it out of box it is compact the instructions are not very clear”
“Very thin and the poorest quality”
Top return reasons
Common questions
- Is cling film refill profitable to sell on Amazon United Kingdom?
- The niche generates £70K/yr across 10 tracked products. 90-day search growth is -6.2%. Flapen's verdict: Skip it (42/100).
- How competitive is the cling film refill niche?
- 4 brands and 71 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in cling film refill?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Compatibility-Overall. The return rate is 1.1%.
- When does demand for cling film refill peak?
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- What does it cost to enter the cling film refill niche?
- Listings span £11.16–£34.50; the average listing price is £23.02 (sweet spot $15–$100). The average incumbent carries 538 reviews — the moat a new listing must climb.