Is chicken wire profitable to sell on Amazon United Kingdom?

The niche generates £352K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Worth a look (55/100).

How competitive is the chicken wire niche?

15 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.

What do buyers complain about in chicken wire?

Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 1.0%.

When does demand for chicken wire peak?

Demand peaks in Apr–May; the busiest month runs 2.4× the quietest.

What does it cost to enter the chicken wire niche?

Listings span £5.49–£30.82; the average listing price is £12.37 (sweet spot $15–$100). The average incumbent carries 1,022 reviews — the moat a new listing must climb.

chicken wire

Worth a look

Shows low returns (1.0%), but a concentrated shelf (top 5 take 65% of clicks) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Conversion

Good5.8%

search→purchase rate — share of searches ending in a sale

Review moat

Good1,021.75

avg incumbent reviews — the moat a new listing must climb

Price range

Good£5.49–£30.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+35.0%

90-day search growth — must beat 0% to launch

Market size

Good£352K

£352K/yr · 494K searches

Avg price

Good£12.37

avg listing price — sweet spot $15–$100

Brand share

Okay77%

top-5 brand share — brands hold most of the demand

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay65%

top-5 click share — leaders hold, buyers still browse

According to Flapen's Amazon United Kingdom niche tracking, chicken wire is a £352K/yr Amazon United Kingdom market (494K searches/yr). The top 5 brands hold 77% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 55/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

chicken wire market data

Units sold / yr: 30K–40K; avg 1,500–2,000/product
Revenue / yr: £371K–£495K; units × avg price
Conversion rate: 5.8%
Avg BSR: #20
Page quality: 0%
Prime: 85%
Sponsored: 95%
Out of stock: 0.8%
Avg brand age: 32 months
Avg seller age: 186 days

Competition & brand share

The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

18%

UNU30%
TOYPOPOR22%
MAIYADUO16%
Newthinking5%
PICK FOR LIFE5%
VOUNOT4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.0% search growth over the last 90 days.

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Open Trend

Top chicken wire search terms

chicken wire367K/yr +36.2%5.3% conv.
chicken wire mesh roll38K/yr +22.6%4.6% conv.
chicken wire 1m x 10m15K/yr +23.9%2.8% conv.
wire netting12K/yr +40.1%1.5% conv.
chicken wire mesh15K/yr +24.5%3.1% conv.
wire netting for garden7K/yr +71.0%2.1% conv.
chicken wire 50m7K/yr +30.7%2.4% conv.
garden wire mesh5K/yr +103.1%1.8% conv.
chicken mesh6K/yr +23.3%2.8% conv.
chicken wire fencing7K/yr +18.5%1.8% conv.

All search terms

Top chicken wire products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 20 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

UNU Chicken Wire 16M Chicken Wire Mesh Roll Chicken Wire Mesh for Pet Rabbit Chicken Fencing

UNU£10.674.5★609 rev

TOYPOPOR Chicken Wire 40cm x 10m Outdoor Anti-Rust Hexagonal Galvanized Chicken Wire Fencing Protects Gardening Plants Vegetables Flowers Fruits From Dogs Rabbits Squirrels

TOYPOPOR£10.414.6★2,660 rev

MAIYADUO Chicken Wire Chicken Wire Mesh Roll 35cm x 1m Anti-Rust Hexagonal Galvanized Chicken Wire Mesh for DIY Pet Rabbit Chicken Fencing

MAIYADUO£5.494.4★386 rev

TOYPOPOR Chicken Wire 16x49ft Outdoor Anti-Rust Hexagonal Galvanized Chicken Wire Fencing Mesh to Protect Gardening Plants Vegetables Flowers Fruits From Dogs Rabbits Squirrels Silver

TOYPOPOR£11.794.6★2,660 rev

Newthinking Chicken Wire Mesh Roll 40cm x 10m Galvanized Hexagonal Fencing Wire Mesh Garden Fence Protective Metal Net with Cutting Pliers Gloves and 100 Cable Ties

Newthinking£11.104.5★57 rev

Newest

by launch date

Chicken Wire Mesh Roll 60cm X 5m | PVC Coated Galvanised Hexagonal Metal Mesh Garden Netting Fence for Chicken Runs Rabbit Enclosures Protect Fruit and Plants Outdoor Boundary Fencing (25mm)

Flatro£8.698 rev

3mo ago

Chicken Wire 5M Chicken Wire Mesh Roll Chicken Wire Mesh for Pet Rabbit Chicken Fencing

UNU£7.76609 rev

6mo ago

Chicken Wire 16M Chicken Wire Mesh Roll Outdoor Anti-Rust Hexagonal Galvanized Chicken Wire Fencing Chicken Wire Mesh for Pet Rabbit Chicken Fencing

HXSEMAYIG£9.1516 rev

9mo ago

RITOLLO 6m x 200mm Rodent Mesh Wire Roll Galvanized Welded Hardware Cloth 7x7mm Wire Mesh for Rodent Protection & Chicken Coops Easy to Cut Garden & Animal Enclosure Mesh

RITOLLO£9.8915 rev

9mo ago

Chicken Wire 26M Chicken Wire Mesh Roll Wire Mesh for Pet Rabbit Chicken Fencing

UNU£17.72609 rev

1y ago

What buyers say about chicken wire

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall31%

“Decent enough product”

Value For Money19%

“Excellent value”

Advertised Vs Actual Product13%

“Just as advertised”

Ease Of Use11%

“So handy to use”

Strength7%

“Brilliant strong”

Size-Overall2%

“Perfect in size”

Design-Overall2%

“Strong and aesthetically pleasing”

Durability2%

“Very strong and durable”

Add-Ons/Attachments1%

“Ideal chick wire with accessories”

Material Quality1%

“The mesh stays neat”

What buyers complain about

Quality-Overall15%

“Not great quality”

Size-Overall13%

“the gloves aren't suitable”

Thickness11%

“As its thin”

Strength9%

“Very flimsy”

Value For Money9%

“as such makes it expensive”

Ease Of Use6%

“Was a struggle to open it”

Rusts/Corrodes5%

“2 weeks later covered in rust”

Material Quality4%

“Not PVC coated”

Flexibility3%

“Chicken Wire certainly not welded only twisted so lacks rigidity”

Durability3%

“Breaks easily”

Top return reasons

Size-Overall53%

Strength11%

Quality-Overall6%

Thin5%

Functionality-Overall4%

Compatibility-Overall4%

Advertised Vs Actual Product3%

Defective Material/Parts2%

Value For Money2%

Flexibility1%

Common questions

Is chicken wire profitable to sell on Amazon United Kingdom?: The niche generates £352K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Worth a look (55/100).
How competitive is the chicken wire niche?: 15 brands and 21 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 77% of demand.
What do buyers complain about in chicken wire?: Top complaints mined from reviews: Quality-Overall, Size-Overall, Thickness. The return rate is 1.0%.
When does demand for chicken wire peak?: Demand peaks in Apr–May; the busiest month runs 2.4× the quietest.
What does it cost to enter the chicken wire niche?: Listings span £5.49–£30.82; the average listing price is £12.37 (sweet spot $15–$100). The average incumbent carries 1,022 reviews — the moat a new listing must climb.