Skip to content

Chicken Wire

Maybe

Returns run at only 1.0% of orders. But the top 5 products take 65% of clicks, so Chicken Wire is a Maybe.

Flapen Score
55
55 / 100
Top 23% of 740 Business, Industry & Science niches · +6 vs the category median of 49
Market size
£352K/yr494K searches / yr
90-day growth
+35.0%search demand this quarter
Competition
65%top-5 click share · 15 brands · 21 sellers

Flapen Score

Chicken Wire against its category

The dotted line is the Business, Industry & Science average. Past it, Chicken Wire is stronger. Inside it, weaker.

55Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Chicken Wire market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Chicken Wire 494K times last year and spent an estimated £352K. The top 5 brands take 77% of clicks. Demand peaks in Apr–May. Flapen scores it 55 out of 100, a Maybe.

01 · Demand

5.8% of searches ended in a purchase last week.

Shoppers searched for this 494K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.8% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £352K a year.

Searches, last 12 months
494K
Growth, 90 days vs prior 90
+35.0%
Conversion, latest week
5.8%
Market size, estimated
£352Ka year
Peak month
April2.4× the quietest month
Top search term
chicken wire367K searches a year

02 · Price

A sale here is worth £12.37.

Listings sell for £12.37 on average, from £5.49 to £30.82. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,500 to 2,000 of them. At £12.37 that is £19K to £25K a year per listing.

Average price
£12.37under the $15 to $100 sweet spot
Price range
£5.49–£30.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
1,500–2,000
Revenue per listing a year
£19K–£25K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 0.8% of listings are out of stock. The average listing ranks #20 within Agricultural Equipment & Supplies. It carries 1,022 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
85%
Out of stock, average day
0.8%
Average rank
#20in Agricultural Equipment & Supplies
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,022per listing
Listings tracked
20

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Chicken Wire products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

£0£35K£70K£106K£141K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

21

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

18%

  • UNU30%
  • TOYPOPOR22%
  • MAIYADUO16%
  • Newthinking5%
  • PICK FOR LIFE5%
  • VOUNOT4%

Demand

Chicken Wire search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KBlack Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May · busiest ÷ quietest = 2.4×

Search terms

Top Chicken Wire search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • chicken wire367K/yr
  • chicken wire mesh roll38K/yr
  • chicken wire 1m x 10m15K/yr
  • wire netting12K/yr
  • chicken wire mesh15K/yr
  • wire netting for garden7K/yr
  • chicken wire 50m7K/yr
  • garden wire mesh5K/yr
  • chicken mesh6K/yr
  • chicken wire fencing7K/yr

Reviews and returns

What reviews say buyers love and hate about Chicken Wire

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall15%+1.25

Not great quality

Poor quality it came damaged

Very poor quality

Size-Overall13%−0.06

the gloves aren't suitable

small

Tricky to fit

Thickness11%−0.08

As its thin

The wire gauge is relatively thin

The wire is very thin

Strength9%−0.06

Very flimsy

Not very strong

or its just not strong enough to resist a rodent's jaws

Value For Money9%+0.45

as such makes it expensive

I thought it was overpriced

Not at all good value at £18.99

Love

Quality-Overall31%+1.25

Decent enough product

Seems well made

Excellent product

Value For Money19%+0.45

Excellent value

It worth the money

Good deal

Advertised Vs Actual Product13%+1.40

Just as advertised

which is exactly what I wanted

As described

Ease Of Use11%+0.79

So handy to use

Ease of use

Easy to work with

Strength7%−0.06

Brilliant strong

Nice and strong with a 2.5x5cm mesh

It is good strong wire

Return

1.0% Return rate 61% Fixable by listing

Size-Overall53%▇▇█▆▆▆

the gloves aren't suitable

small

Tricky to fit

Strength11%▆▆█▅▅▅

Very flimsy

Not very strong

or its just not strong enough to resist a rodent's jaws

Quality-Overall6%█▄▂▅▂▄

Not great quality

Poor quality it came damaged

Very poor quality

Thin5%▁▄▃▅█▃
Functionality-Overall4%▅▁▁▂▃█

FAQ

Common Chicken Wire questions

Answered from the same tracked data.